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MT 21 June 2017

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maltatoday, WEDNESDAY, 21 JUNE 2017 17 SIMONDS Farsons Cisk plc has recently launched Cisk Chill Ginger & Lime, a flavoured beer that strikes the right bal- ance between the spice of ginger and zest of lime. Cisk Chill Ginger & Lime is the latest addition to the Cisk Chill range of flavoured beers, which includes Lemon and Berry fla- vours. Following the launch of its first new flavour, Cisk Chill Lemon, in 2011, the range has gone to become a huge hit with local consumers. The refreshing flavours of Cisk Chill Ginger & Lime make it a perfect complement to light salads and meals. Owing to its easy drinking characteristics, it is also the perfect aperitif to enjoy before a meal. Cisk Chill Ginger & Lime is packaged in clear 25cl returnable bottles and is available nationwide in local stores, supermar- kets, bars, pubs, beach clubs, and restaurants. It can also be purchased online at www.farsonsdirect.com. The award-winning Cisk range of beers includes Cisk Lager, Cisk Export Premium Lager, Cisk Excel Low Carbohydrate La- ger and Cisk Extra Strong Lager, as well as the Cisk Chill Lager Beer range in Lemon, Berry and now Ginger & Lime flavours. All Cisk beers are brewed to the highest standards by the Far- sons Brewery using only the choicest raw materials. For more information visit www.cisk.com or follow Cisk on Facebook: www.facebook.com/cisk. Events Cisk Chill Ginger & Lime – the new addition to the Cisk range of flavoured beers HSBC Malta rewarding students with €50 in new campaign HSBC Malta is making 2017 is offer- ing students €50 credit on all new YES 4 Students accounts until 31 October 2017. YES 4 Students is HSBC Malta's stu- dent proposition and the 2017 campaign is specifically designed to let students choose what's best for them by giving them flexibility through the one-off credit to their account. The campaign is built around this premise, asking Stu- dents "What can you do with €50?" The 2016 YES 4 Students campaign was pioneering for its social media influ- ence and attracted the attention of thou- sands of students via its link up with the popular TV programme Gadgets. A number of competitions and prizes, in- cluding the top prize of a €1,000 travel voucher also formed part of the promo- tions. Students can look out for more great prizes and competitions this year. "We know that students don't always have a lot of money so have to make smart decisions around what they spend their limited funds on. That's why we think our €50 reward works – they will know how to put this money to best use," HSBC Malta head of retail banking and wealth management Daniel Robinson said. "Plus our proposition is built to help them manage their money as easily as possible," he added. All full-time students in Malta and Gozo can visit the bank's Facebook page facebook.com/HSBCMalta for more in- formation on Yes 4 Students and other upcoming offers. Brentford Football Club and LeoVegas announce shirt sponsorship and title partnership BRENTFORD Football Club and LeoVegas have announced a new partnership: the West London club and the industry- leading mobile gaming compa- ny signed a two-year agreement last Monday that will see Leo- Vegas become the title partner of Brentford FC as they look to challenge for promotion to the Premier League. Award-winning mobile casino and sportsbook operator LeoVe- gas.com, will have its branding on the front of Brentford's home and away shirts for the 2017/18 and 2018/19 seasons, appearing on selected team training wear and being featured prominently around Griffin Park. The two-year partnership means that when Brentford's new Adidas shirts are revealed shortly ,they will feature LeoVe- gas' iconic branding. The mo- bile gaming company will also be displayed above the goal at the Brook Road end of Griffin Park and on the Braemar Road stand as well as on pitch side and programme advertising and at various promotional events. The deal is set to cover Brent- ford's final two years at their historic Griffin Park home be- fore a move to the Brentford Community Stadium and will start as The Bees begin their fourth consecutive season in the championship after three top-ten finishes. LeoVegas has cemented its po- sition as a world leader in the mobile gaming industry, and since summer 2016 has been growing its sport offering – with the launch of its sportsbook and growing sponsorship roster, including partnerships with Leicester Tigers and profession- al golfer Mathias Schjølberg. The partnership with Brent- ford FC aims to increase its presence in the football industry and make the company a house- hold name amongst sport fans. "I'm delighted to welcome Leo- Vegas on board as a partner of the Club. We are pleased to add a rapidly growing brand like LeoVegas to an already strong commercial family that includes local, national and internation- al companies," Mark Devlin, Brentford FC chief executive, said. "During our discussions with LeoVegas, it was clear that they were a company we could work with. There was a synergy be- tween us and the benefits of the relationship appealed to all par- ties. We believe there are com- mon values we share and we look forward to working closely with LeoVegas over the next two years." "We're delighted to announce our partnership with Brentford FC. The much-loved club is, like us, ambitious and innovative - which perfectly aligns with our technological expertise and mobile first ethos," Jon Sinclair, head of LeoVegas in UK and Ire- land, said. "This partnership marks an exciting growth in our sports offering, and offers the perfect platform for us to engage with more football fans – something which is important for us to do over the coming months as we focus on the evolution of our sports betting product. "Brentford play in one of the most-watched leagues in the world and have incredibly loyal fans - we're thrilled to be at the heart of the action with them." HSBC Malta is putting €50 in the pocket of students Group meeting in Germany of PKF firms with a China desk PKFI has invited a number of its offices to a grand meeting in Duisburg, Germany, to dis- cuss strategy with their Chi- nese counterparts. The 10 offices are Munich, Cyprus, Malta, London, Italy, New York, Beijing, Pakistan, Hong Kong and Shanghai. Christian Muller managing partner at PKF Fasselt Schlage, welcomed the participants. PKF Fasselt Schlage is a Ger- man firm fully committed to provide services to Chinese companies planning to invest in Germany, and hosted the meeting at its offices. Another active member of the China desk is the PKF O'Connor Davies in New York. Founded in 1891, it has evolved from an accounting firm to become a team of high calibre professionals that pro- vides a global, growing client base with comprehensive ac- counting, auditing, tax and specialised management ad- visory services at the highest level. Other PKF participants in- cluded three firms in UK, that is Francis Clark, Cooper Parry and Littlejohn, apart from Pa- kistan, Munich, Cyprus, Malta and Italy. Such firms already have deep roots in the China mainland and are ready to capture the flow of business on the proverbial Silk Road. Malta started early to have trade relations with China. It was in the early seventies when China loaned PKF Mal- ta funds to build a number of medium sized industries and had engineered the building of the largest dry dock in Europe at a time when unemployment was relatively high follow- ing the oil price shocks when Opec unilaterally tripled the prices of crude. Since then, Malta diversi- fied its industry and developed apart from manufacturing it developed its own tranship- ment business, facilitating the movement of thousands of containers coming from the "Silk Road". In attendance, George Mangion, senior part- ner PKF Malta, was pleased to welcome the opportunity to meet chairman Gengchun Yao of ZG, a new addition to a number of audit firms in Chi- na. PKF has offices in Hong Kong, Beijing and Shanghai. In Duisburg, Gengchun Yao, expressed his satisfaction that the organisation of a China desk at a number of PKF net- work of offices will contribute towards a successful imple- mentation of OBOR strategy. In his opinion, the China desk at each of the participating firms underpin a unity of pur- pose. PKF Malta augurs that this bold initiative will flourish in the Asian market and looks forward to attend the next grand event in Beijing to be held in September. PKF firms with a China desk in Duisburg (Germany)

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