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MT 19 November 2017

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45 Events maltatoday SUNDAY 19 NOVEMBER 2017 7UP® goes vintage Celebrating a creative heritage that has spanned 88 years, 7UP® recently unveiled the 7UP Vin- tage Series – a commemorative collection of six limited-edition designs inspired by the brand's logos and artwork from past dec- ades, from the 1930s to 1990s. Since first created in 1929, 7UP has been the original, lemon- lime beverage consumers have come to love for its uniqueness and delicious, refreshing taste. Created by the PepsiCo Design & Innovation Centre in New York City, the 7UP Vintage Series fea- tures historic 7UP artwork that displays the unmistakable au- thenticity of 7UP and its branded history decorated by the designs of its times. In Malta, the 7UP Vintage Se- ries is available in 500ml and 1.5Ltr bottles for a limited-time only in stores nationwide. Ad- ditionally, consumers are given a limited-edition 7UP Vintage Series collectible glass with every 1.5 litre 7UP or 7UP Free six-pack purchased. There are four glasses to collect and offer is available in stores until stocks last. "Throughout the ideation and creation of the 7UP Vintage Se- ries, it was paramount to main- tain the brand's authentic, origi- nal history and showcase this through design – literally mak- ing each design its own work of art and storytelling vehicle," said Mauro Porcini, Senior Vice President, Chief Design Officer, PepsiCo. "Inspired by the brand's crea- tive heritage, it seemed fitting to dedicate each artwork to a dec- ade in time to remind consumers of its longstanding history since 1929." The 7UP Vintage Series is part of the brand's global multi- channel "Feels Good to Be You" campaign and rejuvenated visual identity, including logo design and packaging. For more information check out the 7UP Malta Facebook page and www.my7up.com. Upcoming conference to analyse property and construction industry in Malta The present and future situation of the property and construction industry will be analysed in de- tail during an upcoming conference being organ- ised by the Property Malta Foundation. During this intensive half-day event, the recent Property and Construction Industry Study commissioned by the Malta Developers Association from KPMG will be published and discussed. "We commissioned this study to determine the true factual realities of our industry and dispel some common misconceptions and assumptions we often hear banded about without any factual basis," said Sandro Chetcuti, president of the Malta Developers Association and Chairman of Property Malta. The findings of the study will be explained in detail by Mark Bamber from KPMG, whilst Brian Micallef, Head of Research of the Central Bank of Malta will be analysing the property market, affordability and alignment with the real Maltese economy. Panel discussions on demand and supply, housing affordability, vacant proper- ties, how the industry interlinks with the bank- ing sector and other related issues will follow. The Conference, which is being held on Thurs- day 30 November at the Grand Hotel Excelsior in Valletta is also being addressed by the Min- ister for Transport, Infrastructure and Capital Projects, Ian Borg, and Parliamentary Secretary for Planning and Property Market Chris Agius. Finance Minister Prof Edward Scicluna will be delivering his keynote speech in closing the con- ference. Attendance is open to the general public at a cost of €70 per person, including coffee breaks and lunch. The conference will be held in Mal- tese. More information may be obtained by phoning 2033 4897 or emailing events@proper- tymalta.org. The Shoreline's Phase 2 sea view apartments on sale from Tuesday Reservations for sea view apartments within Phase II of The Shoreline's 400 apartment project at SmartCity Malta will be accepted by Ricasoli Properties Ltd starting from Tuesday. In an un- precedented show of confi-dence and support, four of Malta's major banks have all structured various loan packages for clients interested in purchasing properties at The Shoreline, giving buyers added flexibility and choice. The Shoreline is introducing a much-needed residential component into SmartCity Malta for the first time. Combined with a 30-outlet shop- ping mall, most of the shoreline residences will be enjoying spectacular views from spacious ter- races, landscaped open spaces, and an assortment of community amenities, all within walking dis- tance. The privately-funded entity developing the €200 million project will transform SmartCity into a live-work-shop-play active community, offering sophisticated living to discerning clients. The Shoreline is a project where one may choose from a number of luxury one-, two-, and three- bedroom apartments having their own under- ground car parking facilities. The project's manag- ing director, Steve Carter, says residents will enjoy a unique experience of contempo-rary living as these luxury properties propose an essen-tial resi- dential component to the current offices and other exciting developments projected for SmartCity in the next five years. Construction work is planned to start in the first months of 2018 that is as soon the full develop- ment permits are received from the authorities. The Shoreline's project application fully conforms to the parameters of the original approved Master- plan of 2008 for SmartCity. Mr Carter estimates that the project will be completed with-in four years from when the permits are issued. Last month, Ricasoli Properties announced that Phase I targets were met and exceeded. SmartCity enjoys a Specially Designated Area (SDA) status. "We have also signed konvenji with a number of foreign clients from different countries, as an SDA provides a significant potential for foreign inves- tors who are interested in owning apartments at The Shoreline," Ricasoli Properties chairman Ben Muscat said. "Furthermore, as the only SDA with good num- bers of units currently available for sale on the Maltese Islands, we expect this trend to continue growing as our Phase II enters the property mar- ket." By far the largest and most significant develop- ment of its type in the South, The Shoreline also comprises a shopping mall covering 25,000 square metres on two floors, with ample space for under- ground parking. Luxurious living at The Shoreline

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