Issue link: https://maltatoday.uberflip.com/i/1011650
21 COMMERCIAL maltatoday | SUNDAY • 5 AUGUST 2018 Harley-Davidson daring the future Melita and GO join forces to launch a unique TV sports offering for Europe ICONIC, bold and rebellious – yes, we're talking about Har- ley-Davidson. In order to com- pliment the organisation's am- bitious and energetic soul, the company announced its game- changing growth plan "More Roads Lead to Harley-David- son" which will last through 2022. Harley-Davidson CEO Matt Levatich has shared insight into their growth plan, including an array of new products, broader access, and stronger dealers. One of the fundamental aims established by Harley Davidson is to keep their current riders engaged and captivated, whilst inspiring new riders to join the Harley-Davidson family. "Alongside our existing loyal riders, we will lead the next revolution of two- wheeled freedom to inspire future riders who have yet to even think about the thrill of riding" said Levatich. With plans to release at least 100 new motorcycles in the next decade, as well as launch- ing their first electric motorcy- cle, LiveWire™ Harley-David- son aim to lead in the electric motorcycle market. The elec- tric range will include several of what Levatich called "light- weight, urban" transportation products that are designed specifically to appeal to "young adults, globally, living in dense urban spaces." The all-American company has its sights set half a world away. By extending their heav- yweight leadership, develop- ing a more accessible small- displacement (250cc to 500cc) motorcycle, and with the help of a strategic alliance with a manufacturer in Asia, Harley- Davidson are hoping to access and grow in India, one of the largest and fastest growing mar- kets in the world.The company has also expressed their interest in creating high-engagement customer experiences across all retail channels, by improv- ing, expanding and evolving the Harley-Davidson.com experi- ence, as well as the introduc- tion of newer retail formats. These global smaller urban storefronts, will help expose the brand to urban populations and drive sales of the expanded Harley-Davidson product port- folio, whilst expanding interna- tional apparel distribution. "In total, the company plans 'More Roads to Harley-David- son' to generate over $1 billion of incremental annual revenue in 2022 as compared to 2017," the company says in the release. "The company believes its ac- celerated strategy is in line with and reinforces its objectives to drive revenue growth and ex- pand operating margins. Harley-Davidson CEO Matt Levatich further commented that the reason substantiat- ing Harley-Davidson's success is the infallible truth that the iconic brand has always strived to be dynamic and receptive to- wards change. Levatich believes that through implementation of these plans that are "tap- ping into the spirit that drove our founders back in 1903 and every one of the employees and dealers who rose to the chal- lenges faced along the way." TOTAL Sports Network (TSN) was launched during an event at Casino Maltese in Valletta. TSN offers eight new sports channels which are now available on both Melita's and GO's TV channel line ups. This partnership means that customers will no longer require two subscriptions to view pre- mium football including English Premier League, FA Cup, Ital- ian Serie A, UEFA Champions League, UEFA Europa League, Spanish La Liga, German Bun- desliga, and our own BOV Pre- mier League. Moreover, TSN is set to bring a far wider range of sports to the local market, in- cluding Formula 1, Moto GP, Six Nations Rugby, Wimbledon tennis and much more. This makes it the definitive home of premium sports content. Commenting on this develop- ment, Nikhil Patil, CEO of GO plc said, "This is a revolution- ary step forward in bringing the absolute best sports TV content to local fans, not only in terms of the spread and quality of the content itself, but also in the way the key market players have come together in the common interest of the consumer." "Today we are launching the richest TV sports package avail- able in Europe," said Harald Roesch, Melita CEO, "this will benefit everyone in Malta who loves watching top flight sports, and we are extremely proud to be able to offer such high quality sports to all our customers." Parliamentary Secretary for Financial Services, Digital Economy and Innovation Silvio Schembri said that the collabo- ration between local operators reflects their commitment to put the interests of the customers first. "We welcome this coopera- tion by which local customers will now enjoy eight new HD sports channels aired by Melita and GO on the Total Sports Network. This was possible thanks to a Memorandum of Understand- ing signed in June and it is now being put into practice. We look forward to seeing more coopera- tion that will improve the service given to customers and help de- velop further the quality of en- tertainment on offer" explained Schembri while encouraging bar owners to make use of this long awaited service. The Malta Communications Authority (MCA) also wel- comed the news, as it has, on various occasions, encouraged the two operators to collaborate on television sports content in order to provide such a service for the best interests of their subscribers. The eight new, sports channels are being offered in High Defini- tion by both Melita and GO who have separately published their prices on their respective web- sites. DIZZ Group signs Moschino, Versus by Versace and Aquazzura for Lusso MALTA'S leading fashion com- pany DIZZ Group, has added more top brands to its already remarkable list of inspirational labels. Italy's leading luxury fashion designers Moschino, Versus by Versace and Aquaz- zura will join the greatly suc- cessful array of available lines at new flagship store Lusso in St Julian's. The recently opened Lusso has proven immensely popular with Maltese fashionis- tas and has also attracted many foreigners residing locally or tourists visiting our islands. Group CEO Diane Izzo ex- pressed her satisfaction that more international brands have chosen her company and the Lusso outlet to promote their products amongst Maltese cli- ents. "Our commitment at the DIZZ Group remains constant; we seek to enrich the availabil- ity in order to provide satisfac- tion to those shopping at Lusso. Undoubtedly, the new brand additions to our portfolio will meet the varied demands of our wonderful clients." commented Diane. Moschino specialises in leather accessories, shoes, lug- gage and fragrances. The brand was founded in 1983 by Franco Moschino. Moschino occu- pies an important position on the international fashion stage, complete with its own history, consistency and continuity. The Moschino, Boutique Moschino and Love Moschino, creations make their mark by express- ing its creativity that makes irony and elegance its strength through the reinterpretation of the classics. Based on the con- cept of offering an alternative to the traditional fashion system, Moschino reveals a creativity that is more interested in trans- forming what exists than be- ing tempted by the ephemeral. That's why Moschino creates its own fashion trends rather than follow the system. Its creativity is expressed through a new combination of stylistic elements that conveys its vision of a disenchanted future. That vision has often been confused with irony and self-irony only because it is not self-referential. Versus by Versace is yet an- other popular Italian luxury fashion brand founded by Gi- anni Versace in 1978. The main collection comprises upmarket Italian-made ready-to-wear and leather accessories. Ver- sace is branded by the signature medusa motif and has always epitomized over-the-top sexi- ness and glamour. The com- pany's reins were taken over by Gianni's sister, Donatella, after his murder in Miami in 1997. Donatella oversees every col- lection under Gianni Versace umbrella: ready-to-wear, mens- wear, and the lower-priced off- shoot lines. Aquazzura is another foot- wear brand that joins DIZZ Group. It was founded in 2011 by Edgardo Osorio who was born in Colombia and raised be- tween Miami and London. Ed- gardo is a remarkable man, an alchemist of shoes that knows exactly how to create magic models. The perfect choice of leather and materials, the jump to the exact degree, sensual but elegant and extremely comfort- able. Striking the perfect bal- ance between modern designs and impeccable craftsmanship, Aquazzura's elegant, timeless styles for women of all ages are crafted with attention to de- tail and a focus on wear ability. The brand launched Aquaz- zura Mini, the line for girls in June 2016. In the past six years, the brand has become avail- able in 58 countries within the top retailers of the world with boutiques in Florence, London, New York, Miami, Las Vegas, Paris, Moscow and Costa Mesa.