Issue link: https://maltatoday.uberflip.com/i/1039277
19 COMMERCIAL maltatoday | SUNDAY • 14 OCTOBER 2018 Chanel Eyes Collection 2018 FOR the 2018 Eyes Collection, Lucia Pica — CHANEL Global Creative Makeup and Colour Designer — drew inspiration from the magic of night, an infinitely intriguing symbol of freedom. Stylo Ombre Et Contour Chanel presents the first eyeshadow pen that does it all. Its silky retractable tip can be used thin or thick. A pointed tip and glide-on tex- ture to frame and border the eyes with intense, long-wear- ing and waterproof colour. With its deeply pigmented tip and creamy texture, it colours the waterline, while ensuring extreme comfort. Applied in a colour block, it instantly diffuses a vibrant halo over the eyelid. Les 4 Ombres Revamped by Lucia Pica, two new Les 4 Ombres pal- ettes offer even more effects for endless layering. The Shades 304 - Mystère et In- tensité From top to bottom and left to right: a coppery brown with glints of gold, a peach-pink, a deep matte black and an intense red-vio- let. 306 - Splendeur et Audace From top to bottom and left to right: a burnt orange with coppery shimmers, a scintil- lating emerald green, a deep matte black and a peacock feather blue. Ombre Première Creamy or powdery, matte or satiny… Every version in this Eyes Collection captures the night's most captivating shadows and the light that suddenly bursts from it. La Base Ombres À Paupières Chanel dreamed up an eye- shadow base that evens out and smoothes the eyelid and enhances the makeup result, which lasts until evening. Fresh and lightweight, its gel texture contains cornf lower water and glycerin. Perfect- ing. It blends invisible wrin- kle-filling soft focus powders with a velvety blurring elas- tomer. Revealing. With its volatile oils, it becomes one with the eyelid, leaving an extremely thin and perfectly dry film on the surface. An elastomer transforms powder eyeshadows into an evenly colored veil, while an absor- bent powder prevents cream eyeshadows from smudging throughout the day. Setting. On the skin, even the most vi- brant colours withstand every test and stay put until makeup removal! Chanel is distributed by Al- fred Gera & Sons Ltd BNF Bank confirms sponsorship of President's Solidarity Fun Run Fast food or disruptive art? TBWA\ ANG goes viral with Banksy tribute FOR the tenth year running, BNF Bank will be the main sponsor of the President's Sol- idarity Fun Run, which sees people of all ages and from all walks of life unite behind the common goal of solidar- ity. BNF Bank has once again extended its commitment and will be offering its support and resources in the build-up and on the day of the event which is set for Sunday, 4th November. "The Fun Run has undoubt- edly become one of the larg- est events on the Maltese calendar, which is eagerly anticipated every year," said Michael Collis, Chief Execu- tive Officer and Managing Director of BNF Bank. "We are always impressed to see an increase in the levels of participation, enthusiasm and generosity by the Mal- tese people to raise funds so that the Malta Community Chest Fund Foundation can continue its important work towards those individuals, families and segments of so- ciety who are in need." Co-organised by SportMal- ta, this year's edition will de- part from four points – Rabat for the runners, and Santa Venera, University and Paola Square for those who will be walking. All routes will lead to St George's Square, Val- letta where participants will join in the festivities after the event. Fun Run applications may be collected from all BNF Bank branches, Brown's phar- macies, the MCCFF offices at The Palace, in Valletta, at the President's Palace at San An- ton or online at www.mccf. store. WHETHER you are a fan of the art world or not you can't have failed to notice the uproar caused recently at Sotheby's when the renewed and reclu- sive street artist Banksy shred- ded a piece of art, "Girl with a Balloon" that had just been sold for over £1 million. Social Media went into overload with support for Banksy's act coming from all angles. Picking up on the trend, Richard Aguis, Crea- tive Director at TBWA\ANG - Malta's 50-year strong crea- tive communications agency - decided to put his own crea- tive spin on the shredding. Using the iconic image of a box of McDonald 's fries, the Banksy image was reinvented to represent fries being cut. While most memes and 'copycat' images came out after the event on Monday, the post went out on Sunday showing the commitment to being on-trend and staying ahead of the curve that the agency embodies. Global reach The disruptive idea cer- tainly did the trick, being shared internationally by creative publications Ad- week and Creativepool while even being picked up by the Washington Post's blog. Mc- Donalds Paris and Orleans also shared the image which was originally shared on In- stagram before hitting other platforms. Agius states that "Banksy is the epitome of disruption so it was fitting to honour his art this way as well as our own creative thinking on be- half of one of our brand part- ners. Art, and brands are part of culture, not just advertis- ing, so this was a way to re- f lect that." He also highlighted the importance of the TBWA Disruption mentalit y such as the DISRUPTION LIVE tool which allows creatives to keep on the ball for global trigger points and act upon them quickly. It seems that disruption in all forms is able to cause a stir. More info about TBWA\ ANG can be found at tbwa- ang.com