Issue link: https://maltatoday.uberflip.com/i/1044434
maltatoday | SUNDAY • 28 OCTOBER 2018 B5 BUSINESS & INNOVATION You're recognised as one of the best technology providers and suppliers. How is the company involved in gaming solutions? With constantly rising standards, BetConstruct is working hard to pro- vide solutions that can make our part- ners stand out from the crowd, which is essential in such a rapidly growing industry. We use all the strength of our knowl- edge and experience to deliver solu- tions for all types of gaming needs. Being one of the leading tech compa- nies, BetConstruct has implemented the tendency of Artificial Intelligence to achieve more secure and automat- ed operations and now is in develop- ment of similar technologies that can be integrated into the gaming industry. Machine Learning usage in this field won the company many awards and recognition as Innovative Technology Provider. Can you tell us a little bit about BetConstruct's new products? BetConstruct comes up with new products and solutions that challenge the industry and we regularly organise multiple workshops across the world to present our latest novelties and devel- opments such as SpringBME, unique business management environment, which gives freedom to start a business in no time at all and opens the door to the vast world of products and services with transparent pricing and a growing number of licences secured from the most reputable gambling authorities. As for data feed solutions we launched Friendship platform with its exclusive offer for federations and sports con- tent providers. Fasttoken is another project that will be launched at Malta Blockchain Sum- mit this November, presenting a demo of the latest Blockchain-based gaming and betting solution powered by our company. We can definitely say that online has taken over the industry. What does it take to build a strong online presence? 15 years ago we entered the indus- try with land-based betting shops, but quite soon we launched our online business and started making it grow. We learnt from our experience how the operators can suffer being depend- ent on the provider and since then the founder of BetConstruct invested all resources, experience and knowledge to change the image of a provider. Freedom and empowerment are the main features describing BetCon- struct. We have adopted a number of technologies such as AI and Machine Learning to create an independent business environment for operators helping them to implement their own ideas and bring their ultimate vision to life. What makes you so good at what you do? From opening our front-end source codes to allowing a choice of third-par- ty sportsbook solutions on its native platform, we stay true to our founding principles of freedom of choice, flex- ibility, and transparency. Giving the in- dependence to the operators, who use our technology and services, is what makes up for the winning formula for BetConstruct. How does the company evaluate the sports betting market in Malta? Sportsbook licence was the first one that we applied for and had been granted in Malta in 2015, which is one of the strategically important jurisdic- tions for the company. We have both B2C and B2B licences by Malta Gaming Authority, which en- able us to provide our sports betting solutions to the companies based in Malta. Since then BetConstruct is helping its partners to make the most of every sec- ond of more than 30,000 live matches per month and 120+ pre-match sports, featuring the biggest trends in betting and gaming, from cashout to Fantasy sports. The powerful team of 300+ traders work double tides to take stock of the changes that have made the biggest impact in the world of betting. Kristina Hambardzumyan Regional Director Malta For freedom and empowerment BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres all around the globe. The latest addition to its innovative and proven offerings is the industry-first complete management infrastructure, SpringBME (Business Management Environment). MaltaToday spoke to BetConstruct regional manager for Malta, KRISTINA HAMBARDZUMYAN, to try and understand the company's path to success We learnt from our experience how the operators can suffer being dependent on the provider and since then the founder of BetConstruct invested all resources, experience and knowledge to change the image of a provider