Issue link: https://maltatoday.uberflip.com/i/1082991
18 maltatoday | SUNDAY • 17 FEBRUARY 2019 COMMERCIAL Global marketing leaders in Malta to discuss social media GLOBAL marketing leaders from Facebook, Hotels.com, SAP, Bacardi, Unilever and Airbus will be in Malta on 1 March to discuss the latest global trends in marketing and social media. The future of marketing, per- sonalised marketing, content, marketing research in a con- nected world and brand loyalty are among the most relevant and contemporary topics that marketers attending the Mar- keting Kingdom Malta will have the unique opportunity to enjoy during this one-day event at the Intercontinental Hotel. Noha Bashir, EMEA Team Lead, Blueprint Training at Facebook, will open the event with a keynote address on Fa- cebook and Instagram best video practices. Ania Jakubowski, former General Manager at Coca- Cola in Poland, will close the event with a talk on the on the importance of innovation and leadership in today's market- ing industry. "If you don't experiment, you will not move forward. In order to find new approaches, new opportunities for tomor- row, you need to explore today, and yes, that means that some - if not many - of those ideas could fail at first try. But you will learn what works and what doesn't, fine tune, and explore further," Jakubowski said. "You will need to decide what the right percentage is - a sug- gestion that 10% of your budget is invested (and yes, I consider it an investment) in exploring ways to continue to grow your brands/business for tomorrow, particularly given the fast pace of technology, communication in today's hyper-connected world." Following the success of the Global PR Summit and the Global HR Summit in Malta, Marketing Kingdom Malta is also organised by P World, and supported by marketing com- munications agency BPC as communications partner. Tickets for the event are al- most sold out and can be pur- chased on the company's of- ficial website www.thepworld. com. For more information about tickets and pricing, visit htt- p s : / / w w w . t h e p w o r l d . c o m / e v e n t / m a r k e t i n g - k i n g d o m - malta ON Friday, BMIT Technolo- gies plc, a subsidiary of GO plc, was formally listed on the Malta Stock Exchange mark- ing the remarkable success of an IPO, where institutional and general investors sub- scribed to close to 99 million shares valued at c.€49 million. In a company announce- ment issued earlier this week, GO plc confirmed that the IPO was over-subscribed 30.8 million shares. "We are truly humbled by the unwaver- ing support and confidence shown in the company. The response to this offering was as overwhelming as it was en- couraging, and an affirmation of our ongoing commitment to ensure that our invest- ments bring more value to all stakeholders, in particular our shareholders," said Nikhil Pa- til, CEO, GO plc. "This is another milestone in GO's success story which reflects a forward-looking organisation that is building its future growth on strategic investments," added Nikhil. "Such processes allow us to reinvest in areas that will cre- ate greater value, both for our shareholders and customers, and ultimately, the economy as a whole," he concluded. The allocation policy is available for viewing at www. go.com.mt, under the investor section. BMIT Technologies plc will commence its trading activity on the regulated main market of the Malta Stock Exchange tomorrow, under the BMIT ticker symbol. GO concludes a highly successful IPO of BMIT Technologies MELITA, Malta's leading tel- ecommunications operator, has announced the acquisi- tion of the local operations of Ozone, a licensed operator specialised in servicing busi- ness customers. The transac- tion is subject to regulatory approval. "This acquisition com- plements strategic invest- ments made in recent years to strengthen Melita's and Malta's offering to business clients. We see Melita as an enabler for local businesses wishing to leverage digital technologies," Melita CEO Harald Roesch said. Similarly, we provide solu- tions for international com- panies in key industries such as gaming, financial services, DLT and AI to ensure they consider Malta as their natu- ral home in Europe for estab- lishment and growth." Established over 15 years ago, Ozone is a boutique ser- vice provider specialising in B2B services primarily offer- ing cloud PBX services, net- work infrastructure, Wi-Fi hardware and software solu- tions, hospitality solutions, as well as business broadband and fixed line telephony over its own wireless network. Ozone Managing Director, Robert Runza, stated "Backed by Melita's state-of-the-art Data Centre, resilient inter- national connectivity, fibre presence in business centres as well as nationwide gigabit internet and a brand new 5G ready mobile network, we are confident we are placing ourselves in a better position to offer a stronger and better service to new and existing clients." Operating under the brand "Ozone by Melita Busi- ness", this unit within Melita Business will ensure continu- ity to existing clients, whilst leveraging Melita's infra- structure to offer wider ser- vice portfolio and improved quality of service. For more information about the companies visit Melita Business www.melitabusi- ness.com and Ozone www. ozone.com.mt Melita acquires business telecom specialist, Ozone Harald Roesch, CEO at Melita (centre) together with Robert Runza, Managing Director at Ozone (left) and Malcolm Briffa, Director of Business Services at Melita Ania Jakubowski to address Marketing Kingdom Malta on 1 March