Issue link: https://maltatoday.uberflip.com/i/1116643
17 COMMERCIAL maltatoday | WEDNESDAY • 15 MAY 2019 ON 27 April Marsovin, Mal- ta's household name synony- mous with premium locally- produced wines, celebrated its 100th anniversary in the presence of Prime Minister Jo- seph Muscat and Mrs Michelle Muscat, at the Mediterranean Conference Centre in Valletta. Founded in 1919 when Chev Anthony Cassar first estab- lished the brand, Marsovin has since grown into a dy- namic family-run com- pany that continues to trailblaze high-quality wine production and export in Malta. "Not every com- pany is able to reach a 100-year milestone, especially when there are so many things in that time that could prevent such a great achievement," says Jeremy Cassar, CEO of Marsovin, and great-grandson of Marsovin's original founder. "It takes vi- sion, resilience, adaptability to changing markets, passion and many loyal employees to steer a company through a whole century – and it is all this that has brought Marso- vin this far. "Today we are proud of our name as being synonymous with wine in the local com- munity; it is a name that some might even say has forged the wine industry in Malta. In fact, Marsovin has always been one step ahead through- out its history, and it will con- tinue to pioneer the future of winemaking in Malta for many more years to come." At the young age of 16, Anthony Cassar embarked on his mission to become a leading wine producer by purchasing wine from local importers and selling it from horse-drawn carts across the island. Since then, Marsovin has achieved distinction in Malta and internationally for the quality and variety of its range of wines. The winemaker has been responsible for several 'firsts' that have transformed Mal- ta's wine industry over the last century, such as being the first to start selling wine in glass bottles locally, build- ing Malta's first tempera- ture-controlled fermentation tanks, and launching the la- bel's first vintage, estate and organic wines. Marsovin was also instrumental in the lob- bying and writing of new local protocols when EU law in- troduced regulations regard- ing the production of wine in Malta and Gozo. In commemoration of this milestone event, Marsovin has produced a limited edi- tion premium wine, bottled in an exclusive selection of sizes from 75cl, to Magnum, Dou- ble Magnum, Jeroboam, and Melchior. It is available for sale now. Marsovin celebrates 100th anniversary A limited edition Marsovin premium wine is for sake in sizes from 75cl, to Magnum, Double Magnum, Jeroboam, and Melchior A global communications plat- form established earlier this year to support China's Belt and Road Initiative, has ap- pointed Logix Creative Ltd as its exclusive national repre- sentative in Malta. The network that already spans across more than 60 countries aims to exploit op- portunities in China and with Chinese companies, and stand as a partner for Chinese busi- nesses seeking investment op- portunities, markets and pro- jects in all areas worldwide. Forming part of the well es- tablished Cathay Group that is already present in 85 coun- tries, Cathay Communication can now provide worldwide management of communica- tion campaigns apart from professional on-the-ground counselling on legal issues, taxation, business conduct and the protection of intellec- tual rights. "We are very excited to be part of this fast growing glob- al network and look forward to utilize our expertise to cre- ate business opportunities for Maltese and Chinese business exchange in our region and beyond," Pierre Mizzi, man- aging director of Logix Crea- tive Ltd, said. Rupert Várnai, co-founder of Cathay Communication, welcomed Logix Creative Ltd. to the growing Cathay Com- munication family and un- derlined the significance of creating synergies when pro- fessionals from different cul- tural backgrounds collaborate together. "The main strength of the "global-local" operational model is that we have local partners on board that have in-depth market-knowledge with established connections and relevant expertise in eve- ry country. Besides, operating in a network provides part- ners with additional oppor- tunities as every independent agency has its own special know-how and solutions – such as the in-depth knowl- edge of the blockchain world, the covering of the African market, a scientific approach to the communication profes- sion, or the creation of new types of advertising formats – these can all be utilized by every partner for the benefit of their customers, regardless of the Chinese connection." Logix Creative Ltd. is a bou- tique branding agency estab- lished since 1995 to offer a va- riety of creative services that create and cultivate brands across all media. It has developed proprietary concepts of design and brand voicing that have supported several brands grow their au- dience base and reach new markets online and in the real world. More information can be found on www.logixcreative. com. Cathay Communication appoints Malta representative Marsovin CEO Jeremy Cassar NEW ZEALAND EGYPT ARMENIA GEORGIA SLOVAKIA OMAN U A E C A N A D A U S A T A I W A N R U S S I A CATHAY COMMUNICATION NETWORK S T A T U S : A P R I L 2 0 1 9 CATHAY COMMUNICATION PARTNER COUNTRY CATHAY GROUP PARTNER COUNTRY, CATHAY COMMUNICATION PARTNER TO BE ADDED SOON FUTURE CATHAY COMMUNICATION PARTNER COUNTRY Cathay Communication's netwrk