Issue link: https://maltatoday.uberflip.com/i/1172208
maltatoday | SUNDAY • 29 SEPTEMBER 2019 21 COMMERCIAL AMERICAN motorcycle com- pany Harley-Davidson have officially announced an accel- erated growth strategy aimed at expanding their ridership up to a staggering four million riders within the United States by 2027 from three million in 2017. The company's new incen- tive known as 'More Roads to Harley-Davidson' is already on plan to provide customers of the brand with stronger deal- ers, broader access and new products. Harley-Davidson's aim for the incentive is to nur- ture consumer insights in an effort to bolster the existing growth catalysts of a desire to the top quality products the American manufacturers are known for. Projections of the incentive are expecting a growth of "more than $1 bil- lion" in annual revenue by 2022. In 2018, the company stated that its new sales strat- egy was expected to generate up to $1.5 billion in additional revenue by 2022. When talking in terms of the projected compelling growth, Harley-Davidson understand that the strategy they have ini- tiated will require "substantial investment". The company ex- pects an operating investment of $450 million to $550 mil- lion through 2022, and capital investment of $225 million to $275 million. Outside of the United States, Harley-Davidson plan to grow their global business by as much as 50% of annual rev- enue, if not more. Figures re- main subject to change, as they do not take into consideration the introduction of new op- portunities Harley-Davidson are perusing, such as electric powered two-wheelers, eBi- cycles and new apparel. The company is also expecting to launch a fully electric LiveWire model this year as well as more middleweight motorcycles for their riders. "We're on a quest to build the next generation of Harley- Davidson riders," president and CEO Matt Levatich said. "We are activating our refined plan with focus and intensity to create new pathways to Harley-Davidson and expand access and appeal to more people around the world." For more information about Harley-Davidson contact us on (+356) 2339 2328/9 or on in- fo@FapiMotors.com. Harley- Davidson motorcycles, parts and merchandise are available from Fapi Motors Ltd, which embraces the same core values of hard work and innovation as its parent company, Famalco Group. Fapi Motors is a Mobil- ity Business Unit within Famal- co | Building Businesses. Harley-Davidson reveals new growth plan Harley-Davidson Livewire UNDER instruction of Famal- co Group, as a step towards realising their constant goal of managing, maintaining and growing businesses, a new and exciting division has been set up at the company headquar- ters in Attard, named Focused Knowledge Limited. The division has been des- ignated as the creative brain of the company, charged with managing the daily online out- put of a wide array of brands undermanaged by the group. The team find themselves preparing all forms of media for businesses operating in various sectors such as fresh produce trading, logistics, in- vestment partnerships, prop- erty development, real estate services, retail and hospitality, marketing and communica- tion, mobility, business solu- tions, energy and engineering, and earthworx. The in-house team consists of creative individuals with great knowledge of graphics design, videography, anima- tion, search engine optimi- zation, content creation and marketing strategies. With the daily task of han- dling all creative and com- municative work of the many brands that form part of the group, team members of FKL have acquired a keen under- standing and have gained a re- flective insight into the needs, guidelines and standards for a number of huge brands, both internationally and locally. Brands handled by the team are those under the diverse portfolio of Famalco Group, these include Harley-David- son, Domino's, SsangYong, Fahrenheit Freight Forward- ers Co. Ltd., Century 21, Fruitland, Coldwell Banker, Fritz Energy & Engineering, KTM, Husqvarna, iGO, Right Cars, and many more. Team members of FKL are tasked with the responsibly of understanding the media differences and preferences of each of these brands, this vital understanding of indus- try guidelines and standards serves to benefit each indi- vidual giving them the neces- sary experience to broaden their creative horizons and welcome on board any new challenges. With Famalco Group always open to new opportunities, and ready to invest their ef- forts into new and exciting endeavours, team members of FKL remain alert and ready to continue their on-going objec- tives of developing methods of portraying each individual brands vision and making it a reality through diverse digital media. For more information about Famalco Group, please call on (+356) 2339 2339 or visit www.Famalco.Net. FKL is a Marketing and Communications Business Unit of Famalco | Building Business. What is FKL?