30.01.2020
NEWS
SCOOTER
001
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IN the wake of recent an-
nouncements by local banks
about downsizing of their
branch network, APS Bank
CEO Marcel Cassar has in-
sisted that his bank has no
similar plans in the pipeline.
Questioned about these
announcements, Cassar re-
plied: "We are a long-stand-
ing community bank and still
believe in the importance of
being physically present for
our customers. We have ten
branches in Malta and one
in Gozo, allowing us good
coverage – and we would
consider adding a couple
more."
"This is a small network
by any measure. Concur-
rently we are transforming
our branches for the future
needs of our customers,
who will turn to their bank-
ers increasingly for advice
and counselling about their
financial requirements. So
our branches are looking
more like modern living
rooms with a range of spaces
– from small private pods to
larger meeting rooms".
But he added: "Equally we
have been intensifying our
digital presence, via an up-
graded internet banking
platform and mobile bank-
ing. In fact we are proud
to boast that the launch of
our omni-channel solution
'myAPS' last Summer has
been a huge success. 'myAPS'
enables customers to carry
out transactions seamlessly
over different digital chan-
nels as well as our branches
and ATMs. Our offering will
be further boosted by an en-
hanced cards offering, ATM
reach and contact channels
over the coming months."
Cassar concluded: "So
what you are seeing is a
transmutation of our chan-
nels to address the chang-
ing habits of our customers
while at the same time con-
tinuing to believe in the role,
albeit changing, of the phys-
ical branch. We believe that
such a model fits our busi-
ness strategy for the coming
years".
No plans for
closing of
branches at
APS Bank
