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13.02.2020 6 NEWS THE importance of storytelling in marketing will be the focus some of Europe's leading marketers from Flip- board, Philips, Google, Visit Britain and the International Advertising Association at the second edition of the Marketing Kingdom Malta. Being held on Friday, March 6, 2020, at the InterContinental Hotel in St Julians, Malta, the conference is attracting also participants from Europe and be- yond. "Today's marketing is all about watching and listening," says Joshua Partridge, VP International at Flip- board, who is one of the keynote speakers at the event He argues that: "by enhancing your brand's message through storytelling and the effective distribution of those stories ensures a genuine and ongoing conversation with your consumers - read, watch and listen. Brands have the same le- vers at their disposal, as most pub- lishers, to distribute their content and build an audience. Brands, in fact, can become powerful publishers." Jesse Ringham, Head of Content at the Serpentine Galleries in Lon- don, believes that a good storytell- ing should have the audience in the center. "Never forget that audiences are at the heart of everything we do in marketing. Social media proves that. Marketers are now storytellers. We need to be able to dig, seek and inves- tigate narratives. Always promote the growing story of your brand, and the colleagues and customers who make it unique," says Jesse Ringham. But good storytelling is also all about following the right trends and creating the right communications strategy. Karen Carter, Chairperson at the In- ternational Advertising Association in the UK, says: "Right channel, right result. The lists of the top trends for 2020 have been posted. Everything from AI to programmatic to video to personalisation to influencers are on various trend reports. But at its core, success to reach an audience is based on finding the right channel depend- ing on your goals and then keeping a level of agility to adapt based on the results. Building your brand can re- quire a different set of communica- tions strategies, then if you're trying to grow within a key account to drive revenue. Do your research, under- stand your audience, define your key differentiators, then target the best channel to achieve your clear business goals." The Marketing Kingdom Malta 2 is organized by P World, an internation- al creative agency organising busi- ness events in more than 40 countries around the world. BPC of Pietà is the event's exclusive partner in Malta. For more info on tickets and pricing visit: www.thepworld.com Marketers are now storytellers Marketing Kingdom Malta's speakers line-up includes Joshua Partridge, Jesse Ringham and Karen Carter A free assessment of companies' IT infrastructure is being offered by Fore- stals Professional, which will help com- panies reduce costs, simplify processes as well as ensure safety and security. Assess IT is a recently launched ser- vice, which provides an overview of a company's existing IT systems, tech- nology and support infrastructure. e assessment will take the form of an onsite visit. A qualified IT techni- cian will visit your company and con- duct an examination of what infra- structure, services and support you have in place. e assessment will also consist of a discussion of what your current IT sys- tem requires as well as particular trou- ble points. e assessment will provide an op- portunity for a number of cost-effec- tive and secure solutions namely: by being able to redefine the economics of IT resources, companies will have the possibility to reduce costs through effi- cient resources and infrastructure. Assess IT will also make suggestions as to how companies can not only speed up their service delivery but also reduce potential risks to the business such as hacking, viruses and malware, for instance. Importantly, the assessment will allow insight into how to boost the performance of your business by, for example, ensuring that your business needs are met, while allowing you to give more choice, options and flexibil- ity to your employees and customers. Speaking about the service, John Far- rugia Randon Head of Commercial Sales said: "anks to Assess IT, com- panies will be able to target specifically their IT needs. is objective assess- ment of businesses will not only save them time and money in the long run, but it will also make their entire IT in- frastructure safe from the many risks they are so easily exposed to." Forestals Professional is a gold part- ner with Hewlett Packard, with spe- cialisations in printing and computing services. Forestals offering free IT assessment Assess IT provides an overview of a company's existing IT systems, technology and support infrastructure

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