Issue link: https://maltatoday.uberflip.com/i/1214775
17 maltatoday | WEDNESDAY • 26 FEBRUARY 2020 COMMERCIAL Atlas Insurance organises hands-on days in support of Saggar SAMSUNG Electronics Co. saw hun- dreds of global partners and media from across Europe visit the Mediterranean Conference Centre in La Valletta, where it showcased its latest range of visual dis- play, digital appliances and mobile devic- es at Samsung Forum 2020. The annual Samsung conference demonstrated once again the brand's continued investment and commitment to innovation. Samsung Forum 2020, lasting from the 10 to the 21 of February, hosted part- ners and media from 28 countries rep- resenting Europe, Latin America, Mid- dle East and North Africa. Moreover, the space was visited by members of the Malta institutions, in- cluding Ms. Julia Portelli MP, Minister for Tourism and Consumer Protection, who were shown Samsung's latest inno- vations and extensive product line-up during the exhibition days. Samsung showcased 316 different products from across its entire port- folio, of which over 50% were new and not currently available to the public in retailer outlets, including the newly launched 2020 European Visual Display line-up. To further enhance its position in this sector, Samsung introduced the new Q950 QLED 8K TV to its commercial partners, and the Forum also marked the expansion of its latest lifestyle TVs: The Sero, The Serif and The Frame. The Sero, Samsung's newest screen in the range, uses display orientation technology to connect seamlessly with users' mobile device, enabling the user to smoothly and naturally display con- tent in traditional horizontal formats, as well as vertical formats designed for mobile consumption. The company also introduced its brand-new collection for 2020, the In- finite Line oven with Dual Cook Steam Technology. The range of home appli- ance products also featured the Sam- sung Jet: a revolutionary floorcare product that offers up to 200 Watts of suction power, lightweight and quiet ergonomic design to provide the very best in cleaning ability. On show at the Forum, Samsung's ex- panded BESPOKE refrigerator range including new colour schemes and the ability to combine new product typol- ogies. Finally, it announced its latest solution to tackle refreshing clothes af- ter a single use and not having the time or desire to go through a full wash cycle with the Samsung AirDresser. Days from their global launch, the Galaxy S20 range and the new folda- ble Galaxy Z Flip, further enriching the mobile portfolio, were also introduced. The Forum was held in Malta for the first time, giving the chance to Europe- an Samsung executives to not only host global partners and clients, but also to meet with local institutions, and to visit the recently renewed Samsung store in Birkirkara. Samsung's official distribu- tor, Sound Machine Company Ltd., led by Mr. Eman Castagna, has fully em- braced the company's vision on innova- tion and commitment to delivering the technology of tomorrow to consumers today. Samsung Forum 2020: over 300 cutting- edge products showcased in Malta 60 people spent a working day at Saggar's working facility in Wardija ATLAS Insurance, one of Mal- ta's leading insurers, has teamed up with the environment reju- venation movement Saġġar, and created an opportunity to con- tribute in a hands-on manner toward this national initiative, which has the aim of planting one million trees in Malta. Four teams from Atlas amounting to over 60 people spent a working day at Saggar's working facility in Wardija. During these four hands-on workshops, they learnt and practiced how to grow sap- lings from seeds and cuttings from other trees. Prior to these workshops, a number of in- formation sessions were held at Atlas offices by members of Saġġar. The days out with Saġġar were given as one of the two extra voluntary leave days provided by Atlas, to con- tribute towards initiatives that are in line with the company's Corporate Social Responsibili- ty programme. In addition, Atlas gave a do- nation of €5,000 to Saġġar that will be used for the purchas- ing of saplings, trees and for the running of the workshops. Matthew von Brockdorff, Managing Director and CEO Designate of Atlas, joined his colleagues in one of the four workshops and said: "We are really proud to be supporting this exciting initiative driven by Saġġar, which is in line with Atlas's own environmental and sustainability programme." "Having spent a whole day getting our hands dirty and contributing to the great work the team at Saġġar are doing is of great satisfaction. It was an opportunity for us to further the information sessions that we had with our colleagues prior to attending these work- shops, so as to create more awareness on the importance of the sustainability of our en- vironment. In addition, it was a great team-building activity for us at Atlas" he said. One of the participants of the workshops was Joanna Varrazzo, Sen- ior Executive Health Claims, who said: "During the one-day workshop, we split up in three groups and each group per- formed a different task. Some of us were extracting the seeds from fruits, while others were generating cuttings from other trees. Through the cuttings, we were able to plant saplings. I am happy that, as part of At- las, we have been given this opportunity to contribute to the betterment of the Maltese environment." Saġġar aims to sow and plant a million trees and shrubs of the native gen- otype and rehabilitate ecolog- ical reserves, public land and private lands. Saġġar is the brainchild of the QLZH Foun- dation, managed by the team at QuickLets and Zanzi Homes. In collaboration with ACT. En- vironment, who provide their ecological expertise to ensure that the project is rolled out sustainably, the QLZH Foun- dation embarked on this mis- sion to make Malta greener by one million trees. Atlas Group operates an ex- tensive branch and intermedi- ary network throughout Malta and Gozo and is one of Malta's leading insurance and financial services companies on the is- land. The group employs just over 190 people.