Issue link: https://maltatoday.uberflip.com/i/1237083
maltatoday | SUNDAY • 19 APRIL 2020 10 COMMERCIAL THE recent campaign introduced by Enemed pushes the brand and the life- style it offers on land, sea and air, by col- laborating with a mixture of individuals with various personal and professional backgrounds that represent these three pillars, and further reflect on Enemed's customers' needs and wants. Enemed x Land IT Technician by day, and a skilled-reputable drift driver at any oth- er time, drifting champion Andrea Fab- ri is not new to Enemed. Andrea has shown on several occasions how a good and reliable fuel can go the extra mile, especially when there is an open line of communication with what it takes to have the best for his championship drifting car, the Enemed Supra. This collaboration gave Enemed a front row seat to technically analyse the needs of this motorsport and take notes back to the lab to enhance its fuel to provide the best power fuel, a great quality fuel for the engine and finding a solution to de- crease emissions by 20%. Enemed are not pro-drifters, but it takes one to give the specialist advise to better under- stand the industry. Enemed x Sea With five world powerboat cham- pionship wins under his belt, a state- of-the-art powerboat factory, Chaud- ron, and a UIM recognised Powerboat Championship, VOOMQUEST, Aaron Ciantar needs no introduction. One of the biggest collaborations that Enemed currently holds, Aaron Cian- tar has opened the doors to an adren- aline sport; Powerboat Championships. Building off from drifting, this too gave Enemed an insight look on what it takes to fuel a vehicle for a championship, and brought a new technical opportunity to Enemed, that of adapting the base fuel received with a special Maltese formula to increase the power needed for pow- erboats. Enemed x Air Airborne TV Series' star, Clare Agi- us, is the Maltese personality that truly makes you smile with her kind-heart- ed nature and overall embodiment of genuine care. Add pilot, TV presenter/ producer and environmental advocate to her portfolio, and you have one hell of a powerhouse, so it is with no coinci- dence that Enemed picked Clare Agius to represent this characteristic of Air. From Jet-setting to a tropical island for a much needed break; to flying first class for a business meeting, Enemed has been fuelling this ride for years as they have been the official fuel provid- ers for Malta's International Airport, closing the full circle on fuelling Land, Sea and Air. All these collaborations do not only bring awareness to and a close-up insight into these magnificent motor beasts, but also reflect on the lifestyle of the end user of Enemed's Fuel. The consumer might not be a drifter, a racer or a pilot, but they surely are employees, mothers, fathers, business owners, fitness junkies, adrenaline chasers, and so much more. Enemed's lifestyle is everyone. A lifestyle brand Book Review Id-Dfin f'Malta Eman Bonnici DEATH was the first mystery. It placed man on the road to mysteries. It raised his thoughts from the visible to the invisible, from that which is transitory to that which is eternal, from that which is human to that which is divine. From the beginning death was the centre of various traditions and every country has its own way not only of looking at death and what underlies it but also of how to dispose of the dead body. With human habitation on the Maltese islands stretching back centuries, from one civilisation to another, from one eth- nic group to another, from one denomi- nation to another, the way in which burial rituals evolved depended on the customs, the beliefs and our ancestors' way of think- ing. This book is organised alphabetically according to the names of the towns and villages of Malta, and it will take us on a journey forming a chain, starting from the origins to today's practices of how the Mal- tese bury their dead. In addition to this, one can also find stories and events which one may not be so familiar with, some of which have been forgotten and are now being documented for the first time. This topic has hardly ever been studied with the requisite depth it deserves. This may be attributed to the fact that although death forms an integral part of life itself, all of us are evasive of its implications, despite be- ing aware of its ultimate inevitability. However, even death and the disposal of the body form part of the historical herit- age of this country which although small in size, is rich in history and culture. And it is indeed for this reason that this study has been conducted and published. It attempts to foster an appreciation of this rich sub- ject, ensuring that it is never forgotten. This massive 858-page volume is well researched and the first of its kind. It is available from Horizons, Agenda and other leading book stores. AS people wait to see whether efforts at social distancing will continue to flatten the curve, and despite the fear that still dominates, there continues to be a huge wave of support for the heroes in this global war, healthcare workers everywhere. There's been no shortage of displays showing gratitude for the selfless ac- tions of health-care workers putting themselves in potential harm's way during the COVID-19 crisis. Clapping in the evening, in fact, has become standard practice. Midi Plc has conceived another way, both on social media and out- doors, of giving thanks to our health- care workers. Eye catching messages paying tribute to the doctors, nurses and healthcare workers who are at frontline in this war against COVID-19, have been posted on Facebook, while big, bright, bold rainbows, which have been a global message of hope from the outbreak of the virus, and positive words of thanks have been plastered onto the walls just past the bridge of Manoel Island. The façade of the Company's head of- fice together with the parade grounds of Fort Manoel have also been lit up with the colours of the hope rainbow as a show of support and hope. These messages of hope during these challenging times serve to act as a good reminder that the country is in this to- gether and will get through it together. "We wanted to add our heartfelt thanks to the people in healthcare, the true heroes, for putting their lives at risk to help protect and save the rest of us," a company spokesman said. "We hope that these messages will also lift people's spirits and remind them that we are all in this together. It is vital at this time, for each one of us to heed the directives given by the authorities". For more information, the general public can call the COVID-19 helpline on 2132 4086 or visit the website cov- id19.gov.mt Midi plc sends message of hope and pays tribute to the healthcare professionals