Issue link: https://maltatoday.uberflip.com/i/1244430
07.05.2020 TRENDSETTING WITH the International Monetary Fund predicting that the economy will con- tract sharply by -3% in 2020 (down significantly on recent years) most businesses are worried about what this will mean for their sales and how they sustain their teams. "It's completely understand- able to be worried about how to attract new clients at the moment," Jo Caruana, Mal- ta's only StoryBrand Certi- fied Guide and the founder of content creation and PR com- pany WriteMeAnything, said. "With less money coming in you have a choice: bury your head in the sand or find new and better ways to communi- cate with your potential cli- ents so that you stand out and still thrive. After all, the aver- age person encounters over 3,000 commercial messages a day, so how can you get them to sit up, engage and choose you?" Having recently introduced the popular American com- munications framework Sto- ryBrand to Malta, Caruana understands that many peo- ple won't yet know the bene- fits of how the techniques of great storytelling will connect their business to their audi- ence. So this free 90-minute we- binar, which targets small business owners specifically, will provide instantly-usable tips and resources that par- ticipants can inject into their marketing strategy and im- plement in the challenging months ahead. "If you're wondering why you should care about story- telling for your business, then just think about the things that – even in today's busy world – still keep your atten- tion effectively: Hollywood films, great series, brilliant books and so on," Carua- na continues. "They are all great examples of why stories do the work for you, so your business communication be- comes effortless. "But even I have to admit that I didn't understand quite how helpful a storytelling framework would be to en- gage customers and make more sales. Now that I do, I am excited to share these tips with others so they can use them too." Beyond running through the seven-part framework, Ms Caruana is also offering a free real-time website analysis to participants during the webi- nar, so they can gain valuable feedback and know what to fix instantly to improve the way they communicate. She will even help them get started on a one-liner – one of the most important and ef- fective communication tools for any brand to get right. "This is a difficult time for many businesses, so this is our way of giving them a few easy-to-implement resourc- es to help them think of new ways to reach clients. We hope the webinar will prove interesting, insightful and useful as they plan how to grow their businesses in new and exciting ways post-Cov- id," Caruana adds. WriteMeAnything's free we- binar will take place at 3pm on 14 May. To sign up please visit https://www.writemean- ything.com/webinar/ Free Webinar for small businesses on 14 May How story-based marketing will grow your business post-Covid Worried about sales during a recession? is webinar will teach you the seven elements of business-related storytelling that will help you reach more customers and make more sales