Issue link: https://maltatoday.uberflip.com/i/1287818
maltatoday | SUNDAY • 13 SEPTEMBER 2020 8 CULTURE WHILE Romania was in lockdown be- cause of the new coronavirus COVID-19, The National Museum of Art of Roma- nia and the Nottara Theater launched the "Frame these Artists" campaign - a joint initiative in response to difficult times for cultural institutions and the need to bring art closer to people. Every Monday, the two institutions published on their Facebook pages im- ages of well-known paintings (and one sculpture) alongside photographs in which actors reenact the work of art. In total, 16 works of art were brought to life by the actors, including a portrait by Peter Paul Rubens, a sculpture by Auguste Rodin and some of the most important Romanian painters. The campaign was very well received by those following the social media pag- es of the two institutions and got a lot of coverage from the local mass-media. The fun, playful way in which the works of arts were presented made peo- ple really look at them and discover de- tails they would have maybe overlooked otherwise, as a result of the natural in- stinct we have to look for resemblances and differences in these kinds of imag- es. In short videos, the 'framed actors' also gave a brief overview of the art- work, based on information provided by the museum's curators. "We launched this campaign wanting to promote the museum's heritage, of course, but also to give the actors an unconventional way to practice their profession during a time when all the Romanian museum and theatre join Every Monday, the National Museum of Art of Romania and the Nottara Theater will publish on their Facebook pages images of well- known paintings (and one sculpture) alongside photographs in which actors reenact the work of art. On the left Mihail Lapaty, Buchetiera, MNAR on the right Ioana Calota, Actrita, Theatrul Nottara "We launched this campaign wanting to promote the museum's heritage, of course, but also to give the actors an unconventional way to practice their profession during a time when all the theaters were closed"