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MaltaToday 14 April 2021 MIDWEEK

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6 maltatoday | WEDNESDAY • 14 APRIL 2021 NEWS Perspectives from EY Malta's Future Consumer Survey AS Covid-19 continues to have a transformative impact on the lives of consumers, the ramping up and rollout of vaccines across several nations over the past few months are seen as an important step closer to the end of the pan- demic era. The previous edition of the EY Future Consumer Survey was completed in November 2020 ahead of a critical peri- od for retailers and business- es. The indications at the time were that, while there was a deterioration in general anxie- ty levels to carry out a number of activities, consumers were generally more positive to- wards their personal financial outlook and spending abilities. Consumption shifts persisted in favour of home improve- ments, personal care, delivery and subscription services. What has changed in terms of local consumer behaviour and spending patterns since No- vember 2020? The third survey cycle com- pleted in April 2021 finds that consumers are increasingly yearning for an improvement in their lifestyle. The number of people who would forgo an in- ternational vacation is at its low- est since EY has been running the survey (33% in April 2021 compared to 47% in November 2020). The number of people who say they will work from home more often has reduced to 35% of respondents compared to 51% in November 2020, while 60% of people plan to eat out more frequently now compared to 39% in November 2020. It is encouraging to note that 59% of respondents have a sig- nificant level of trust in health- care providers – crucial for the broader success of the vaccina- tion programme. At the same time, despite the increasing number of vaccina- tions that are being adminis- tered, we note that consumers today are significantly more anxious and concerned than at any point during our previous survey cycles. The pandemic is deeply im- pacting how people feel about their lives as 20% of people say that their values and percep- tion of life has changed. 16% also say that their focus on val- ue for money in the future will change. The longer-term financial perception seems to be rela- tively positive as only 4% of respondents are concerned about their employment status beyond the next 12 months and 8% believe they will be worse off financially in the next year (12% in November 2020). The current perspective among respondents remains that the pandemic will keep impacting our lives for some time depending on the type of activity. How long will it take you to feel comfortable doing the following? COVID-19 will stop impacting my life when…

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