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maltatoday | SUNDAY • 23 MAY 2021 16 COMMERCIAL EY's Malta Future Realised Week returns next October MALTA'S largest virtual busi- ness and investment forum is returning once more on 19 - 22 October. EY's annual flagship event is Malta's largest busi- ness and investment forum and viewed as a checkpoint for Mal- ta's economy, a chance to stop and reflect on the island's pri- orities and ambitions in an in- creasingly digital world passing through a global pandemic. LONG-ESTABLISHED nation- al initiative The almost two decades old initiative, previously known as the Malta Attractiveness Event, went through a transformation in 2020 and turned into a week- long virtual experience open to all of Malta: public and pri- vate sector leaders, academics, students, NGOs, businesses, entrepreneurs, start-ups, envi- ronmentalists, advisors, inves- tors, techies, creatives and an- yone with Malta and their own future at heart. This year's theme is a hopeful message which proposes "The future is in your hands," and as Malta's vaccination rollout continues and businesses open once more, this is the opportu- nity to plan and really build a better Malta for the long-term. The event aims to unleash ide- as and share experiences on business growth, innovation and what's shaping the future of the global and Maltese econ- omies. Engaging week-long pro- gramme. Future Realised Week will take place virtually over 4 days, and welcome business leaders from all around the world as well as local leaders and field experts. Like last year, each day has a special focus with the opening day analysing the economic recovery and Malta's FDI attractiveness according to foreign investors themselves. Day two looks at the most re- cent developments in technol- ogy and the anticipated digital trends that we expect to con- tinue experience throughout a post-Covid-19 world. Day three is dedicated to Malta's people and skills with a show- case of Gen-Z and Millennials thoughts. The final day looks at society, the need to ensure no one is left behind and that our environment is prioritised. The future is in your hands Ronald Attard, EY Malta's Country Managing Partner and CESA Strategy and Trans- actions Leader, said: ""We are thrilled to be launching Future Realised Week for the second time as we felt last year's event came at a pivotal moment in the crisis and this year's will be the right time to start out- lining what a recovery should and could look like. We will once again bring the biggest global companies and interna- tional institutions to provide their views, stimulate debate and generate ideas for a better, more sustainable and inclusive Malta. The Malta Attractive- ness Survey will once again be the basis of our discussions and businesses will be able to com- ment on the transformations taking place. It is up to all of us to work together and make a difference – the future really is in your hands." Future Realised is supported by the Malta Chamber of Com- merce, Enterprise and Indus- try. For more information and to register please visit: ey.com/ e n _ m t / e v e n t s / f u t u r e - r e a l - ised-2021. For any queries con- tact eyevents@mt.ey.com. Leading marketing professionals unveil new brand identity for marketing solutions firm: GRO DAVINIA Mallia Pulé and Kyra Meli, two marketing profession- als with over 15 years of experi- ence in the industry, have joined forces to set up a results-driven marketing solutions firm: GRO. The brand name represents the company's focus on em- powering quality businesses to reach their growth potential. Having both worked with leading international and local brands, the duo first started collaborating on projects back in 2018 whilst they were each operating their respective mar- keting businesses. "I first met Kyra when she was leading the marketing depart- ment at GSD Marketing Ltd where I was roped in to consult on some marketing projects. Kyra was a dream client and we hit it off immediately. She was organized, full of energy and open to new ideas." said Dav- inia. Kyra then went on to launch her own marketing consultan- cy firm in 2018 and the two continued to work together on a number of projects and cam- paigns over the years. The collaboration enabled them to use their combined skill set and experience to help businesses successfully imple- ment communication strate- gies that generate results. In 2020, the two decided to make their partnership official, through the set-up of a bou- tique marketing solutions firm. "It's not easy to go through such a change amid a pandem- ic" said Kyra "However seeing what businesses were going through, made us even more determined about our mission to help businesses communi- cate effectively and grow into recognized brands." Davinia and Kyra come with a wealth of experience in the industry, having both started their marketing careers work- ing within advertising agen- cies, then moving on to work in-house at leading companies, namely Alf Mizzi & Sons (Mar- keting) Group, GSD Marketing Ltd and Food Chain Ltd. "We have been in our clients' shoes and we understand what matters most to businesses when it comes to marketing and PR. We work alongside our clients as trusted partners, offering them a pro-active ap- proach that allows them to fo- cus on their business, knowing that their marketing efforts are being managed and optimized for results." said Davinia. The brand's logo design rep- resents the concept of pulsing growth as well as the notion that to achieve results one must take several strategic steps, characterized by the dif- ferent layers of the letter O. The font and colour palette denote a corporate, fresh brand image, whilst maintaining a contemporary tone. GRO is a full-service bou- tique marketing agency of- fering 360-degree support to businesses in Malta and Gozo, providing the following core services, among others: Mar- keting Strategy, Branding, Dig- ital Marketing, Social Media Marketing, Creative Direction, Campaign Development, Con- tent Creation, Brand Manage- ment, Public Relations & Cor- porate Event Management. Find out more by visiting https://gro.com.mt/ or contact them on info@gro.com.mt