Issue link: https://maltatoday.uberflip.com/i/1382687
maltatoday | SUNDAY • 13 JUNE 2021 14 COMMERCIAL MALTCO Lotteries has un- veiled an exciting Marketing Campaign ahead of this year's European Nations Tournament, for one of its leading brands U*BET. Entitled "Together in the Game", the campaign's mes- sage revolves around the fact that football brings communi- ties together and even though the pandemic has changed our social life in many ways, foot- ball enthusiasts are being invit- ed to reexperience the sense of togetherness as they reunite in spirit for the love of this game. Led by a series of colour- ful and entertaining premium quality commercials, U*BET's campaign features different cohorts of the Maltese society with the chosen tagline also underlining the brand's be- lieves in inclusivity. Commenting about this cam- paign, Maltco Lotteries' CCO David Anthony Gatt said that the company is always thriving to provide the best possible bet- ting offer to the Maltese Pub- lic. "Through this ambitious campaign, the company will not only seek to offer the most comprehensive betting offer for this year's tournament but will be also investing to convey the campaign's message to the Maltese society whilst inviting all football enthusiasts to join the largest betting community on the island". The fully integrated market- ing campaign will use multi- ple advertising channels; from traditional to digital and will include copious initiatives for the benefit of U*BET players and the General Public. Apart from sponsoring the live trans- missions of the tournament as a main sponsor of PBS, the company will be launching sev- eral advantageous offers for punters betting on this much awaited event. The latter include a Bet Bo- nus accumulator promotion, a Ball promotion and a Facebook Competition with several at- tractive prizes to be won every week. In view of this tourna- ment, the Maltese National Lottery operator will be also launching a series of short clips featuring popular presenters Ron Briffa and Rodney Gauci, together with Malta's National team football player, Jade Flask. U*BET players will have the opportunity to benefit from a vast variety of betting options with over 1000 Antepost, Pre- game and Live betting markets being offered with very com- petitive odds, available from all Maltco points of sale across Malta & Gozo. 'Together in the game': U*bet unveils its new marketing campaign Gaming group Entain grows with new acquisitions THE local office of gaming giant Entain plc recently made a series of acquisitions, solidifying the company as a global leader in sports betting and gaming en- tertainment. Already one of the world's top gaming groups operating in the online and retail sector with a considerable portfolio of brands, Entain has also re- cently acquired Baltics iGam- ing operator Enlabs and Por- tuguese company Bet.pt. The acquisition of both brands was carried out by Entain's primary MGA licensee and employer in Malta, bwin Holdings (Malta) Limited. "The Enlabs and Bet.pt acqui- sitions are truly exciting steps forward for both the compa- ny and the iGaming sector in general, since they highlight Entain's commitment to oper- ating only in countries that are either fully regulated or in the process of regulating," explains Karl Gonzi, Entain's Managing Director in Malta. "Through these acquisitions, Entain has increased the number of regu- lated international markets in which it operates by almost a third (30 per cent) – and this in the past year alone." Operating many of its core brands in Europe via its Mal- ta licences, Entain's latest ac- quisitions have amplified the number of people working in the growing local office, while benefitting from the shared knowledge, expertise and inno- vation between brands. "Bet.pt has built a success- ful operation in Portugal from scratch, relying on third-party technology. Becoming part of Entain means that Bet.pt will be able to consolidate and opti- mise its infrastructure, access- ing in-house tools and technol- ogies that will drive forward the Portuguese market," explains Peter Curmi, Head of Opera- tions, Portugal, who oversees Bet.pt for Entain from his base in Malta. "Furthermore, both sides will mutually benefit from the in- teractions and the mix of expe- rience of the people involved. The team behind Bet.pt has strong knowledge and experi- ence at local level, while Entain has a global perspective. Entain will bring tech muscle and scal- ability to the Portuguese enti- ty!" Entain plc is a FTSE 100 com- pany that is a significant player in both the local and interna- tional gaming worlds. Offering sports betting, casino, poker and bingo online via its unique proprietary technology plat- form, it operates some of the industry's most iconic brands including Ladbrokes, Coral, BetMGM, bwin, Sportingbet, Eurobet, partypoker, PartyCa- sino, Gala and Foxy Bingo. With licences to operate in more than 20 countries, the Group rebranded from GVC Holdings in December 2020 and today employs a workforce of more than 24,000, in 20 of- fices across five continents. Through a combination of organic growth and mergers and acquisitions, the Group has expanded rapidly in recent years, fast becoming one of the world's largest listed sports betting and gaming groups. However, it still maintains a close-knit working environ- ment in Malta that continues to attract local talent, contrib- uting to the community with its commitment to sustainabil- ity, growth and innovation. "While these transactions in- volved many people across the entire Entain Group globally, I am especially proud of the Malta team for stepping up in a big way and for doing our part to get these game-changing deals over the line" adds Gonzi, in conclusion. More information about En- tain plc may be found online at www.entaingroup.com.