Issue link: https://maltatoday.uberflip.com/i/1393937
maltatoday | SUNDAY • 18 JULY 2021 18 COMMERCIAL M ELITA Lim ited estimates t hat at lea st 176,0 0 0 people watched t he Eu ro 2020 f ina l bet ween Ita ly a nd Eng la nd l ive at home. T VM, wh ich broadca st t he match w it h Ita l ia n com menta r y, at t ract- ed a n estimated pea k l ive T V aud ience of 48,0 0 0 wh i le T VM 2 , wh ich broadca st t he match w it h Eng l ish com- menta r y, at t racted a n esti- mated pea k l ive aud ience of 129,0 0 0. The total live TV audience for the final exceeded those for the semi-finals by some 20,000 viewers with Italy versus Spain attracting 154,000 viewers and England versus Denmark reaching a little over 156,000 viewers. Simon Poljsak, Product Manager – Television at Melita Limited, said, "The power of football to bring people together in front of their TV sets remains abun- dantly clear, especially here in Malta, with England and Italy both reaching the final of Euro 2020. "Our model for calculating audience numbers is statisti- cally validated to ensure our commercial partners have certainty on the number of people watching particular programmes, with sport be- ing one of the biggest draws." Melita: Over 175,000 watched Euro 2020 final Frank Salt Real Estate first corporate partner for Juve Academy Malta THE staggering response trig- gered by the announcement of the setting up of the Juve Academy Malta generated a lot of interest in fact, to date the Academy already has an impressive amount of registra- tions. Frank Salt Real Estate also quickly jumped on board and has taken on its role as the Academy's first Corporate Partner. "We are very happy to as- sociate ourselves with the Juve brand and their training academy in Malta. This is a unique opportunity for aspir- ing, young Maltese footballers to be trained by one of the top clubs in the world," stated Gra- hame Salt, Director for Frank Salt Real Estate. "Bringing this Juve Academy to Malta is an excellent initia- tive and our company is proud to sup-port this. We need to provide every such opportuni- ty to Maltese youth". "Our purpose as a company is to create both economic and social value. We do that every day by assisting our clients with their property needs, and socially through a number of CSR initiatives such as by cre- ating more awareness on the importance of sports in the life of our youth and kids." adds Grahame. "Sports leads to a healthier lifestyle and helps us under- stand how to work with oth- ers toward a common goal. It gives our younger generation a sense of belonging and encour- ages them to learn discipline and to develop a greater sense of commitment. These are all skills that are also fundamental in the real estate industry." "We are extremely proud and delighted to have final- ised our first corporate spon- sorship agreement with Frank Salt Real Estate who have come on board with us on this pro- ject as Sponsoring Partners of the Academy, driven by their appreciation of the philoso- phy and the qualities that the Academy wants to instil in our young footballers," said Franc- esca Mamo from Juve Academy Malta. "Having Frank Salt Real Estate coming on board with us shows that the high standards that we want to promote through the Academy have been recognised and over the coming weeks, we are expecting to conclude an- other similar important agree- ment." "The Academy wants its young footballers to learn how to embrace passion, commit- ment, and quality, values that need to be recognised if we want to realistically achieve higher standards in sport. Therefore, seeing local com- panies wanting to associate themselves with a global brand like Juventus is a huge positive achievement for us," she added. The technical academy in Malta will be offering group and individual training ses- sions throughout the week, all year round, and will offer young players the opportunity to attend up to three two-hour sessions per week. The Academy's programme launched in the past few days can be accessed and enrol- ments sub-mitted by access- ing the follwing link https:// f o r m s . o f f i c e . c o m / r / e P K - BUcfzi1