Issue link: https://maltatoday.uberflip.com/i/1407680
12 maltatoday | SUNDAY • 5 SEPTEMBER 2021 COMMERCIAL Melita opens a new outlet in Paola MELITA Limited has opened a new outlet in the centre of Paola. As with all other Melita outlets, these new premises feature the latest technology and processes required to deliver the best pos- sible customer experience while ensuring the safety and well-be- ing of all. Kevin Borg, Director of Sales at Melita Limited, said, "While many of our customer interac- tions now happen through dig- ital channels or on the phone, a physical presence in the com- munity is still very important for Melita and for our custom- ers. In recent years we have con- tinued to invest in our outlets to ensure we have the adequate technology and processes in place to serve customers well while ensuring that all our em- ployees get the best training possible. The introduction of intelli- gent queuing systems and a self-installation process are just two examples of innova- tions that have improved cus- tomer service but also helped us safeguard everyone's safety during the Covid pandemic." Melita's new outlet in Paola, as is the case with all Melita outlets, also includes a self-ser- vice machine which allows cus- tomers who wish to settle their bills via a cash payment to do so quickly and directly through this machine without the need to queue for agent assistance. The outlet is also compliant with ISO 45001, ISO 14001 and ISO 50001. More information on Melita's retail network is available at www.melita.com/shops Melita's new outlet in Paola includes a self-service machine which allows customers to settle their bills via a cash payment without the need to queue for agent assistance Finesse writers' club announces first-ever writers' retreat A day-long event aimed at help- ing content creators to improve their writing skills has been launched by the Finesse Group, the company that successfully created the online Finesse Writ- ers' Club. Aimed at people who are keen to commercialise their writing or who write professionally in some capacity, the in-person event on 11 September will give writers and aspiring writers the chance to work with leading in- ternational copywriting coach- es, get feedback on their work, and overcome writers' block. "Writing can be a very lone- ly endeavour," says Finesse Group CEO Jo Caruana, who founded the Finesse Writers' Club and has been a commer- cial copywriter for over 15 years. "It can also be hard to get proper feedback on your work, to know what you need to improve on, and to find cli- ents. We launched the Club to help people overcome that, and writers of all descriptions have loved the camaraderie and op- portunity to improve. Now, the Writers' Retreat will give even more creators the chance to do the same, and in a fun, in-per- son setting if they so wish." The Finesse Writers' Retreat will address several key top- ics, including how to overcome dreaded writers' block, how to tackle different types of com- mercial content writing, how to work through a checklist of writing prompts, and how to build a client base to sell your writing to. Coaches in- clude Jo Caruana and Rebecca Cachia from Finesse, as well as mindset coach Jon Shaw from Coaching Minds and leading US copywriter Katie Lantukh from Murphy Marketing. "The more I work as a copy- writer, the more I am convinced that there will always be a de- mand for copywriters," says Ms Lantukh, who will deliver a key- note called The Ultimate Writ- er's Checklist: Write This Way to Get Paid. "I studied journal- ism, but it took me eight years to figure out how to make a liv- ing as a copywriter and to get the courage to try it. I hope that my experience can help Retreat attendees skip some of the un- necessary wrong turns. One of my biggest mistakes was turn- ing away jobs that I didn't think I was qualified for but, with the right research and strategies, a good writer can confidently write about anything." Ms Caruana makes clear the Retreat isn't just for content creators and aspiring copywrit- ers who want to write profes- sionally, but for anyone that us- es writing in their jobs – from business owners to those work- ing in marketing and sales. "It will provide a fun, inter- active, and motivational new way of boosting your writing skills whatever your level, so you can walk away confident in your abilities, how to use them across writing types, and how to sell them," she says. "As the online world gets more and more competitive, writing and content creation remain some of the most in-de- mand skills of the moment. So, this is the perfect event to help you capitalise on that," Ms Caruana concludes. "We look forward to seeing you there!" The Finesse Writers' Retreat will take place on 11 September at the Palace Hotel in Sliema, with an online option for those who cannot or would rather not attend in person. Limited tickets are available: www.by- finessegroup.com/writers-re- treat. Top international coaches will lead the day-long event on 11 September, which is dedicated to helping experienced and aspiring copywriters improve their skills and sell their work. Jon Shaw (left), Jo Caruana (middle) and Katie Lantukh (right)