BusinessToday Previous Editions

7.10.2021 6 NEWS Malta's ANCHOVY. & Tarjama announce partnership for localised brand experience in MENA region THE teams of Tarjama and ANCHO- VY are excited to announce the official launch of their joint venture in Dubai, UAE. e partnership is a strategic col- laboration with an aim to deliver a lo- calized, end-to-end brand and content experience to clients across the MENA region. e strategic alliance of the two com- panies will boost their service offer- ings, giving clients a whole new level of digital experience. With ANCHO- VY's digital advertising and marketing solutions combined with Tarjama's full range of advanced language solu- tions, clients will be able to access a high-standard, 360-degree digital ex- perience through only one stakeholder. "We at ANCHOVY have the tech- nology and creativity; Tarjama has the limitless talent for content and locali- zation," said Benji Borg, Co-Founder of ANCHOVY. "We're very proud and thrilled about the collaboration with the ANCHO- VY team. Tarjama and ANCHOVY can now offer a truly comprehensive digital-content solution that's local- ized and relevant to our region and language," said Nour Hussein, Chief Growth Officer, Tarjama. e joint venture will allow compa- nies to access a holistic range of con- tent solutions including digital brand experience, digital content production, translation, localization and transcrea- tion from and to 450 language pairs, as well as advertising and digital market- ing services. ANCHOVY, headquartered in Malta, will now be able to increase its scale in the Arabic-speaking market by provid- ing top-notch digital advertising solu- tions and access to clients in MENA. "We're excited to be entering into such an innovative partnership with Tarjama, allowing us to power our Digital Activations through localized content. Together, we'll help drive the future of our customer's omnichannel customer experience across the GCC," said Zak Borg, Co-Founder, ANCHO- VY. e collaboration aims to provide a premium-quality marketing solution that brings customers perfect content that is culturally compatible with their target audience, localized appropriate- ly to the region, and can create person- alized emotion. As the services offered by ANCHOVY join forces with the content production and localization services provided with the support of artificial intelligence by hundreds of linguists within Tarjama, users can access seamless experiences in every project. "is significant partnership provides an essential, unique added value for both us and ANCHOVY. We're excited to see the new opportunities and out- comes it will create as we both work towards increased global growth." said Nour al Hassan CEO & Founder, Tar- jama. AS a member of the World Federation of Exchanges (WFE), the Malta Stock Exchange (MSE) joined a number of other exchanges around the world and held a 'Ring e Bell for Financial Lit- eracy' event at its premises to promote financial literacy, investor protection and financial inclusion – as part of the World Investor Week (WIW) 2021. e event was organised in conjunction with the Malta Financial Services Au- thority (MFSA). e WFE, the global industry group for exchanges and central counterparty clearing houses (CCPs), supports the International Organization of Securi- ties Commissions (IOSCO) WIW 2021, which runs between 4 October and 10 October 2021. Joseph Portelli, Chairman of the MSE together with Emily Benson, Head Conduct Supervision at the MFSA ad- dressed those present during the event held at the Exchange. Subsequently, Cliff Pace, Director of Studies at the Malta Stock Exchange Institute (MSEI) and Benson jointly rang the bell to mark the occasion. Portelli said: "We are keen to continue addressing the need to increase finan- cial literacy among investors and mem- bers of the public. We are very pleased with the MSEI and how it promotes fi- nancial literacy in Malta". He said that such initiatives, jointly organised with the MFSA, are part of the Exchange's Environment, Social and Governance (ESG) objectives and, in particular, investor education should be prioritised to ensure continued market integrity. WIW is a week-long, global campaign promoted by IOSCO to raise awareness about the importance of investor edu- cation and protection, and to highlight the various initiatives of securities reg- ulators in these two critical areas, whilst promoting financial literacy. e 2021 edition will mark the fifth year of this campaign. is year, a record 78 exchanges are holding virtual bell ringing ceremo- nies, workshops and events this week to drive awareness of the importance and necessity of financial literacy and its im- pact on life. MSE and MFSA ring the bell to promote financial literacy during World Investor Week Cliff Pace, Director of Studies at the Malta Stock Exchange Institute (MSEI) and Emily Benson, Head Conduct Supervision at the MFSA rang the bell at the Exchange to mark the occasion of World Investor Week 2021 aimed at promoting financial literacy

• Cover