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2 NEWS 28.4.2022 FINANCEMALTA celebrates its 15th anniversary this year with a series of activities involving its Board of Gov- ernors, staff, previous Chairmen and members. FinanceMalta was set up in 2007 as a member based, non-profit public-pri- vate initiative responsible for promoting the Maltese Islands as an international financial services centre. FinanceMalta harnesses the resources of the industry and government to ensure the jurisdic- tion maintains a modern and effective legal, regulatory and fiscal framework in which the financial services sector can continue to grow and prosper. To implement its mandate, the Foun- dation builds on the support and exper- tise of its founding members, namely the Maltese Government, the Malta As- set Servicing Association (MASA), the Malta Bankers Association (MBA), the Malta Insurance Association (MIA), the Association of Insurance Brokers (AIB), the Malta Insurance Management As- sociation (MIMA) and the Institute of Financial Services Practitioners (IFSP). FinanceMalta entered the scene at a critical time, just as Malta was joining the eurozone. e financial services sector is now a major force in the coun- try's economy, employing some 12,000 individuals and contributing to around 12 per cent of Malta's GDP. Over the years, the foundation focussed its pro- motional efforts in the main jurisdic- tions of interest, such as the United Kingdom, Europe, the Middle East, the US and the Far East. Chairman Rudolph Psaila said: "I am truly proud to be leading FinanceMalta throughout this important milestone. For the past 15 years we have done our utmost to promote Malta's financial services internationally. We have faced difficult challenges, but we have also witnessed periods of significant growth for the industry and for the Maltese economy. During the last 15 years, we have al- ways placed our members at the core of our activities, providing them with international visibility and networking opportunities to attract more business towards our shores. It is our intention to remain on this path and to continue contributing and maintaining the finan- cial services sector as one of the main pillars of our economy." In the last two years, FinanceMalta faced unprecedented challenges and had to adapt its operations accordingly due to the pandemic. Nonetheless, the Foundation was able to bring together industry stakeholders through a num- ber of outreach events and initiatives, both online and in-person, in Malta and abroad. FinanceMalta Chairman Rudolph Psaila FinanceMalta to mark its 15th anniversary The Concept Stadium launches stronger value proposition THE Concept Stadium, a creative mar- keting agency, has launched its new business purpose, aiming to contin- ue to strengthen its market leadership position by launching a stronger value proposition for its team as well as its growing selection of clients. e company has re-defined its mis- sion statement with an emphasis on strengthening its core areas: branding, web, digital and marketing communica- tions, ensuring that it focuses on those tasks and projects where it excels the most. rough its new mission state- ment, it vouches that its team of com- mercial creatives understand the im- portance of supporting and establishing a brand as a market leader both in terms of aesthetic as well as return-on-invest- ment, while putting its own creative people first. is people first mentality is in fact one of the main points mentioned as part of the 6 core elements of the value propo- sition. e Concept Stadium invests in people that have the right attributes to form part of a multidisciplinary team of caring individuals that bring their own skills and capabilities into action. It is a Creative Marketing Agency that offers personalised services via a high- ly responsive team. It claims to be agile as it operates in a market conditioned by constant flux, all the while appreci- ating and emphasising the importance of keeping things simple whilst thinking out-of-the-box. While ensuring to remain true to the SMART (Specific, Measurable, Attaina- ble, Realistic and Time-sensitive) prem- ise, it thrives on honesty and trustwor- thiness that give it a sense of integrity, reliability and responsibility from and towards its client portfolio. "roughout the years, we have seen our Creative Marketing Agency grow both in terms of clients as well as in terms of team members. Given the agile industry we operate in, we felt the need to update our value proposition in or- der to make sure it aligns with both our strengths as well as the needs of the times we are operating in," said Lorraine Borg, Head of Brand at e Concept Stadium. e Concept Stadium strives to in- crease and sustain its company culture. In fact, when presenting this fresh value proposition to the team, Jonathan Dal- li, CEO of e Concept Stadium, went into detail on the company's employer value proposition. While explaining that e Concept Stadium gives higher priority to people who fit in to its team spirit than those who have an extensive experience, Dalli explained that he truly appreciates people who never hesitate to give feedback and who are open to also receive it and learn from it. "Yes, experience is an asset and an im- portant thing to have, however, it's not the be all and end all of a Commercial Creative. We find it more important to look at someone's heart and what drives them - that is why our team feels more like a family than a standard place of work," explained Dalli.

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