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Marina Milosheva Marina Milosheva is a PhD candidate in social informatics at Edinburgh Napier University O n paper, networking is a rela- tively simple task. Mingle with like-minded professionals while sipping wine and you greatly increase your chances of landing a coveted role, or building your dream career. Pre-COVID, gearing up for a network- ing event, you would probably have walked into a venue, thinking, "Smile. Remember your elevator pitch. If all else fails, talk about the weather." Now though, many of us are faced with a slightly different predicament: how to network while working remotely. Op- erating out of makeshift home offices, with children demanding tea or pets stepping on keyboards, we have collec- tively become BBC Dad, AKA Robert Kelly. e Busan-based political scien- tist famously went viral in 2017 when his children interrupted a live interview he was doing on television, and his wife had to scramble to get them out of his office. As tricky a proposition as it might be to meet people in such circumstances, research shows that rising to the chal- lenge is worth it. According to one on- line survey, networking accounts for up to 85% of all filled vacancies. It can also lead to substantial pay rises, as ev- idenced by the recent story of how one employee secured a £24,000 pay rise solely through networking. My research shows that in early 2022, 44% of young people used social me- dia to look for career information – up from only 19% a decade ago – and 42%consulted their social networks when looking to make a career decision. Online networking, even before the pandemic, was a crucial tool for career development. How to network online Remote working has of course seen videoconferencing become the norm. Online networking events are now routinely held on platforms including EventBrite, Slack, Yammer and Insta- gram live. So first, do your research: identify the organisations, associations, and causes of most interest to you. Find the blogs and forums that are relevant to your field of work, and sign up to as many mailing lists as you can efficiently han- dle. Find your people and follow them on social media. e goal of this first step is to increase the volume of information that you receive passively. is creates what is known as environmental affordance: the possibility for action afforded to you by your environment. e more regular updates about relevant events that you receive, the more likely you are to at- tend them. Second, be strategic. In a world where conference dinners and impromptu wa- ter cooler conversations have been re- placed by Zoom catch-ups, things aren't as spontaneous as they were before. Scheduling is key. Create a personal networking plan. Decide how much time you are going to devote to online networking and note down your goals: how many people you want to speak to; which companies you want to find out more about; which specific people you need to seek out to discuss specific topics. Make sure to schedule in time to maintain your on- line presence. And opt for a variety of engagements such as webinars, online recruitment fairs, one-to-one Zoom meetings, and online conferences. ird, research shows that the most prolific networkers possess proactive personality traits, and are likely to score high on extroversion – a trait associat- ed with being outgoing and seeking out new experiences – in personality tests. at does not mean, however, that you have to be an extrovert to succeed at networking. You just need to be proac- tive: proactive behaviour is the strong- est predictor of networking success. If there is a specific person or a group of professionals that you would like to build a relationship with, get in touch with them directly. Email them, mes- sage them on Twitter, set up a Zoom meeting, or research the online net- working mixers they might take part in. Why networking is critical to success Networking underpins two key as- pects of professional advancement: employability and self-directed career development. e first, employability, pertains to what economists refer to as the human capital of a potential employee: their external marketability and the relative value of their educational background, technical skills, and soft skills – such as communication, time management and creativity – on the job market. Networking makes your human capi- tal readily apparent to employers and prompts hiring decisions. Self-directed career development, meanwhile, is an ongoing personal de- velopment project, whereby you seek career information and take action to- wards longterm career goals. Here, networking is a crucial means for obtaining career information. is both helps you raise your personal as- pirations and figure out whether a par- ticular job, company, or sector is right for you. e firsthand experiences of other people working in a given profes- sion can be helpful in gauging whether you too would be a good fit. Networking also helps to build rela- tionships with mentors and role mod- els, and gives access to peer support communities and professional groups. is is about more than just securing a job. It creates a sense of belonging and of professional identity, and in doing so develops what social scientists term "so- cial capital": shared norms, values, and beliefs in professional communities. Networking involves a number of skills – approaching others, finding common ground, maintaining rela- tionships – that can be practised and learned. Of these, listening –- not talk- ing – is perhaps the most important. Express an interest in other people's work and ask them questions, and you'll be well on your way to making mean- ingful connections that benefit not only you as an individual. Because they bol- ster knowledge exchange and collec- tive problem-solving, they benefit your community too. Networking online: how to make professional connections remotely and why it matters OPINION 28.4.2022

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