Issue link: https://maltatoday.uberflip.com/i/1471025
Name Current Change %Change Open High Low Prev. Value Close US MARKETS NASDAQ 13,037.49 -344.03 -2.57 13511.75 13533.78 13032.17 13381.52 EUROPEAN MARKETS FTSE 7,251.31 -246.87 -3.29 7498.18 7498.18 7243.44 7498.18 CAC 6,451.79 -328.88 -4.85 6496.25 6617.09 6433.51 6780.67 DAX 13,854.52 -776.84 -5.31 13989.41 14221.71 13826.70 14631.36 ASIAN MARKETS SGX Nifty 16,141.00 -109.00 -0.67 17052.50 17115.00 15500.50 17063.00 Nikkei 225 25,970.82 -478.79 -1.81 26281.35 26357.58 25775.64 26449.61 Straits Times 3,276.06 -116.94 -3.45 3351.24 3363.17 3248.93 3393.00 Hang Seng 22,901.56 -758.72 -3.21 23268.03 23376.37 22786.39 23660.28 Taiwan Weighted 17,594.55 -461.18 -2.55 17939.53 17939.53 17561.07 18055.73 KOSPI 2,648.80 -70.73 -2.60 2689.28 2694.55 2642.63 2719.53 SET Composite 1,662.72 -33.73 -1.99 1683.92 1690.50 1656.62 1696.45 Jakarta Composite 6,817.82 -102.24 -1.48 6912.48 6929.91 6758.86 6920.06 Shanghai Composite 3,429.96 -59.19 -1.70 3474.37 3486.98 3400.21 3489.15 16.6.2022 7 MARKETS International Markets Global Indices Trading Date: 15 June 2022 Spotify and IAS join forces to establish a brand safety solution for podcast advertisers SPOTIFY (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) today an- nounced a new partnership to establish a third-party brand safety solution for podcast advertisers. e companies will embark on a rigorous analysis to help the industry understand the tools and resources neces- sary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms in- tend to create the industry's first third-party brand safe- ty and suitability reporting tool to bring more trans- parency and confidence to podcast advertising. Global media agency UM World- wide will be part of the learning and development process as the first holding company to test this solu- tion, ensuring that the voice and needs of advertisers are considered from the outset. Podcast ad spend has grown rapidly over the past few years alongside an in- flux of listening worldwide. In fact, podcast ad reve- nue surpassed $1 Billion in 2021 and is forecasted to almost triple to more than $4 Billion in 2024. As in- vestment and innovation in podcast advertising has surged, so has the impor- tance of ensuring suitabil- ity for advertisers. ere are well-established brand safety guidelines and tech- nology across the digital ad- vertising ecosystem, most notably in video; however, these do not yet exist in au- dio. Creating a third-party solution for this now main- stream medium is critical to maintain advertiser confi- dence and continued media spend. To solve this challenge, Spotify and IAS are embark- ing on a joint effort to better understand how to respon- sibly and effectively validate that advertiser messages are served in their intended context for podcasts. In the future, the results will be used to create a first-of-its- kind brand safety and suita- bility tool to aid in campaign planning, management, and reporting. e solution will be pow- ered by Spotify's first-par- ty data and verified by IAS' independent analy- sis solutions based on the Global Alliance for Re- sponsible Media's catego- ries and guidelines.eir initial efforts will focus on third-party content within the Spotify Audience Net- work. "Spotify pioneered the digital audio landscape as we know it today and we're excited to continue our leadership here as we rise to the next challenge: brand safety," said Julie Clark, Global Head of Advertis- ing Revenue Innovation at Spotify. "We are pleased to be partnering with IAS – one of the most trusted leaders in media – to give advertisers confidence that their messages are heard in the right place while further validating the contextual targeting solutions we al- ready have in the market."