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BUSINESS TODAY 3 November 2022

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03.11.2022 11 INTERVIEW MB: For the last two years we have been very busy reinventing our plat- form with our own IP and closing the gaps we needed to realise our ultimate vision. We brought the pre-pandem- ic consumer app experience up to the highest degree with multiple improve- ments in terms of usability, automa- tion, system robustness and features, enabling our platform to be more competitive. LDM: We also built the entire part- ner driver model from scratch and the extensive technology that is behind it. All these technologies are in a con- stant state of evolution and improve- ment. In this respect we have started our journey to take our technology to its next evolutionary chapter in Ma- chine learning, a project that allows our teams to leverage a multitude of our data points in the Google Cloud Learning Platform. This evolution gives us real-time, machine-enabled analysis and actions to scale quickly through big data driven decisions, as we integrate our proprietary technol- ogy with Google's platform. The tech- nology is in a constant state of evo- lution which will keep maturing and requiring best of breed talent who are eager to challenge themselves. What are the challenges that you expect to face in the international markets? MB: We are in a quickly evolving market of fierce competition fuelled by an ever-increasing demand for var- ious mobility solutions as city-dwell- ers are more likely to leave their own cars behind, seeking alternatives to public transport for shorter and faster urban journeys. LDM: When we made a tough de- cision to rebuild all our technology assets to establish our own intellec- tual property platform, we managed to create proprietary technology, supporting our great achievements in Malta as a unique multi-book- ing platform. Whilst the app market is set to grow from a current 40% to 46% by 2025 in the EU, the market is still dominated by traditional ride hailing booking means, and our plat- form uniquely offers the best of both worlds. We expect to leverage the ca- pabilities and power of our one-of-a- kind platform and transpose it in oth- er jurisdictions. MB: We are also cognizant, of the challenge that international markets hold for us, despite being firm believ- ers in our platform, technology, and people. Global market penetration is always difficult for Maltese compa- nies as our local market is small and isolated. Yet, we see our success in the local market, which is saturated by mobility solutions from interna- tional tech giants, as a testament to our international competitiveness on equal footing. We know that our IP is driving us to differentiate ourselves in international markets with posi- tive feedback from foreign investors, whose due diligence has identified the eCabs platform as unique and at par with the best-in-class. What can support you in being successful internationally? LDM: As we are growing into one of the largest software firms in Malta exclusively dedicated to the develop- ment of our mobility innovations and technology solutions, we also keep onboarding further highly skilled pro- fessional talent to support the expan- sion of our expertise in, but not limit- ed to, machine learning, data science, cloud-computing, cloud-based archi- tecture, edge-environment manage- ment, internet of things application integration and mapping services. MB: Our ambitious journey off the shores of Malta will be supported by our dedicated multicultural teams committed to developing flagship technology and innovative solutions, making it available across cities glob- ally as we expand. Of course, the per- ennial challenge to raise finance for technology products remains an up- hill struggle which however we are confident will be overcome with the priceless support of the financing in- stitutions. 2023 will make the start of this new chapter a reality for the Com- pany, our employees and our country. Matthew Bezzina, Chief Executive Officer at Cuorium Technologies and Luca Di Michele, Chief Technology Officer

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