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BUSINESS TODAY 16 November 2023

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4 NEWS 16.11.2023 BOOMERANG Media, part of Boomerang Partners, won "e Best PPC Affiliate" at the SiGMA Europe Awards 2023, demonstrating its competitive strength among top industry players. e award ceremony was held on the opening day of the SiGMA Europe Malta event on November 14. Boomerang Media was honored after an open vote and jury decision, beating out fellow nominees Identi and RevenueLab. "We are thrilled to have se- cured this prestigious SiGMA Europe award this year," said Vitalii Prokofiev, CEO of Boo- merang Partners. "It validates our team's dedication and com- mitment to offering best-in- class experiences tailored for each market we operate in." Not just a contender for pres- tigious awards, Boomerang Partners has also appointed its leading brand - Boomerang Sportsbook, a sponsor of the 'Best East Europe Affiliate 2023' category. is underscores their commitment to emerging Eu- ropean markets. With a strong presence in these regions al- ready, Boomerang offers affili- ates extensive opportunities to expand globally, including into both Europe and Latin America. "We applaud Boomerang Part- ners's dedication to expanding across Europe and beyond," Denis Dzyubenko, CIS Region Director at SIGMA Group. "Earned win for Boomerang Media in the "e Best PPC Af- filiate" nominee and Boomerang Partners's sponsorship of the "Best East Europe Affiliate" cat- egory demonstrates a strategic understanding of key growth re- gions and a commitment to sup- porting the entire ecosystem. Operators like Boomerang, who foster industry development while delivering innovative plat- forms, are vital to our sector's success". SiGMA Europe is a premier global gaming event and fo- rum for industry experts and affiliates. It convenes over 800 sponsors, 200 exhibitors, 200 speakers, and 25,000 delegates to discuss gaming trends, share ideas, and network. SiGMA has raised over €300,000 for chari- ty since 2020 through its global events. For 2023, the SiGMA Foundation aims to launch sig- nificant initiatives, including an educational facility in Ethiopia for 1,000 students, two Camino de Santiago hikes with €70,000 targets each, summiting Mount Toubkal, and continuing the Kil- imanjaro Challenge, which has raised €1 million since 2004 - all guided by principles of transpar- ency and impactful philanthro- py. "It's great to be recognized by the industry's best. We are glad that our initiative to develop professional sports around the world did not go unnoticed," stated Vitalii Prokofiev, CEO of Boomerang Partners. "We will continue to push the envelope and deliver the best products in our categories experience glob- ally." At the SiGMA Europe in Malta, Boomerang Partners is represented by the booth of its flagship brand Boomerang Bet. Boomerang Media judged Best PPC Affiliate at SiGMA Europe Awards 2023 ACCORDING to recent figures, 18.9% of Malta's total exports come from 'Life Sciences Exports' currently valued at around €876 million and the fruit of around 60 companies operating locally which together employ 1700 peo- ple, most of them highly skilled technical people. "Our strong pharmaceutical industry continues to be an im- portant pillar in Malta's economy, and we are proud that Vivian con- tinues to be an important player in this fast-growing pharmaceuti- cal sector," said Denise Borg Man- che, Managing Director of Vivian. "Our company's growth as a ho- listic provider of healthcare has allowed us to invest in our newly built premises and a fully licensed warehousing facility for the stor- age and distribution of pharma- ceutical products," she said. Vivian's investment in its new head offices which are now locat- ed in Marsa, has enabled the com- pany to centralise its operations, strengthen its work in the distri- bution, marketing and promo- tion of pharmaceuticals, medical devices and nutraceuticals and develop new service areas such as pharmaceutical warehousing for the storage and distribution of pharmaceutical products. e premises, in fact, include a new 1,000sq.m temperature-con- trolled warehouse facility that not only caters for Vivian's prod- ucts but can now also accom- modate pharma warehousing for third-party clients. e new offices also include a dedicated space for Vivian's re- cently set up Vivian Academy which will be hosting training and engagement with the company's wide stakeholder ecosystem. "is new investment not only has allowed us to redefine who we are and what we stand for but also to position ourselves to ser- vice our clients and stakeholders better so that we can continue delivering the highest levels of healthcare products and services to all our communities," conclud- ed Borg Manche said. Vivian completes investment in new premises, pharma warehousing facility Alfred Pisani awarded prestigious lifetime achievement award Vivian's new premises CORINTHIA Founder and Executive Chairman, Al- fred Pisani has been awarded the prestigious Lifetime Achievement Award in the Hospitality Industry by Hospitality ON. e award ceremony took place in Paris, under the patronage of Emmanuel Macron, the President of the French Republic. For almost 25 years, Hospitality Awards have been celebrating excellence and best practices of the hospi- tality industry in various fields of expertise. Pisani, as the Founder of Corinthia, has propelled the Company over these 60 years, from its inception in 1962 as an elegant dining experience at the Corinthia Palace Restaurant in Malta, followed by the opening of the first Corinthia Hotel, the Corinthia Palace, in 1968. Under his leadership, Corinthia managed to reach en- viable heights when it opened various hotels, in particu- lar the Corinthia in London. e Group has stretched its reach across Europe, the United Sates, the Middle East, Russia and Africa.

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