Issue link: https://maltatoday.uberflip.com/i/1513566
SYMBOL LAST CHANGE % HIGH LOW DOW JONES – US 33,561.80 -56.88 -0.17% 33,656.40 33,509.70 NASDAQ – US 12,179.50 +0.00 +0.00% 12,216.10 12,174.10 S&P 500 – US 4,119.17 -18.95 -0.46% 4,130.35 4,116.65 RUSSELL 2000 – US 1,749.68 -4.79 -0.27% 1,756.09 1,737.70 S&P TSX – CANADA 20,585.70 +0.58 +0.00% 20,599.00 20,455.50 IPC – MEXICO 55,452.70 +419.61 +0.76% 55,497.80 54,899.40 FTSE – UK 7,750.80 -13.29 -0.17% 7,778.98 7,750.37 CAC 40 – FRANCE 7,373.77 -23.40 -0.32% 7,416.32 7,373.20 DAX 40 – GERMANY 15,886.20 -69.32 -0.43% 15,980.80 15,884.00 FTSE MIB – ITALY 27,325.70 -57.80 -0.21% 27,476.40 27,324.70 MICEX – RUSSIA 2,524.31 -3.28 -0.13% 2,535.03 2,483.79 NIKKEI 225 – JAPAN 29,122.20 -120.64 -0.41% 29,195.20 29,070.10 SHANGHAI COMPOSITE – CHINA 3,319.15 -38.52 -1.15% 3,349.72 3,305.25 HANG SENG – HONG KONG 19,776.90 -90.64 -0.46% 19,880.00 19,696.60 NIFTY 50 – INDIA 18,249.10 -16.90 -0.09% 18,323.20 18,211.90 KOSPI – KOREA 2,496.51 -13.55 -0.54% 2,510.13 2,488.42 21.12.2023 7 MARKETS International Markets Global Indices Trading Date: 20 December 2023 FTSE 100 Daily Price Chart DAX 40 Daily Price Chart NETFLIX is poised to outperform Disney+ in U.S. adver- tising revenue by 2024. A comprehensive report from Insider Intelligence outlines the reasons behind this anticipated change in the market dynamics. Netflix's ad revenue is projected to surge by 50.3%, reaching approximately $1 billion in 2024. This notable increase can be attributed to the plat- form's strategic moves: Higher subscription prices and a firm stance against password sharing. These measures are driving more users toward Netf- lix's ad-supported membership tier. Conversely, Disney+ is expected to see more modest growth in its U.S. advertising revenue, estimated at 16.1% to reach $912 million next year. "Netflix can sell ads at a higher price than other streamers due to pent-up demand for its ad tier," ex- plains Ross Benes, an analyst at Insider Intelligence. Viewer Engagement Cast as the Lead Benes emphasizes the importance of viewer engage- ment in this revenue shift. "Viewers tend to spend more time per day with Netf- lix than with other streaming services, which positions Netflix's ad revenues for significant growth," he said. In contrast, Disney's struggles in ad revenue are partly attributed to recent box-office disappointments. Currently, around 5% of Netflix's U.S. subscribers en- counter advertisements, compared to a higher 17% for Disney+. These percentages are expected to change in 2024, with approximately 7.5% of Netflix subscribers and 20% of Disney+ subscribers projected to see commercials. Reflecting these developments, Netflix shares have witnessed a remarkable increase of 56.2% year-to-date, while Disney shares have risen by 3.4%. Netflix set to outshine Disney+ with 50.3% spike in ad revenue by 2024