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maltatoday | SUNDAY • 27 OCTOBER 2024 6 COMMERCIAL CHANEL recently hosted an exclusive skincare press event in Greece, spotlighting its re- nowned LE LIFT line, a skin- care range that exemplifies the brand's philosophy of blending nature with high-performance beauty technology. The event emphasised CHANEL's holistic approach to beauty, inspired by Gabrielle Chanel's belief in the power of timeless elegance and the liberation of women from the constraints of aging. The Origins of LE LIFT In 1927, Gabrielle Chanel in- troduced her first skincare line, inspired by her vision that beauty, like fashion, should em- power women. This was a for- ward-thinking idea at the time: freeing women not only from so- cietal expectations but also from the natural passage of time. LE LIFT, launched in 2013, is a mod- ern embodiment of this vision. It combines cutting-edge research, powerful natural ingredients, and a sensory experience designed to help women regain control of their beauty, offering products that firm, smooth, and enhance the skin's radiance. Key Features of the LE LIFT Line At the core of the LE LIFT line is the alfalfa botanical concentrate, a star ingredient that CHANEL has perfected through advanced botanical research. Alfalfa, grown organically in France, is packed with minerals, vitamins, and amino acids, and is known for its ability to mimic the effects of retinol—an anti-aging pow- erhouse—while being gentle on the skin. CHANEL's extraction methods ensure that this natural ingredient delivers maximum po- tency and efficacy. The LE LIFT line embodies this "gentle pow- er," offering solutions for both the epidermis and dermis, target- ing the signs of aging with a natu- ral and effective approach. The Comprehensive LE LIFT Collection LE LIFT Crème Available in three tailored tex- tures—Crème Fine, Crème, and Crème Riche—this cream ad- dresses the individual needs of different skin types. CHANEL formulators have developed each texture with precise dosages of active ingredients to deliver op- timal firmness, smoothness, and luminosity. Clinical studies show that with regular use, skin becomes 10% firmer, wrinkles are reduced by 25%, skin texture improves by 27%, and radiance increases by 34%. LE LIFT Crème Yeux The delicate eye area is often the first to show signs of aging, such as wrinkles, fine lines, puffiness, and dark circles. LE LIFT Crème Yeux focuses on smoothing and firming this sensitive region while enhancing brightness. It's formulated with high concentra- tions of natural botanical ingredi- ents, designed to provide comfort and uniformity to the fragile skin around the eyes. LE LIFT Crème de Nuit This night cream is designed to soothe and re-energise the skin during sleep, utilising a rich blend of jojoba oil, shea butter, and high molecular weight hyaluronic ac- id. The creamy, velvety texture wraps the skin in comfort, pre- paring it for a night of relaxation and regeneration. A two-step night ritual accompa- nies the product: a soothing mas- sage technique, inspired by yoga, to relieve facial tension, followed by a re-energising "palpate and roll" method to firm the skin and redefine contours. LE LIFT Sérum In 2021, CHANEL introduced an updated version of LE LIFT Sérum, combining the anti-ag- ing properties of alfalfa botanical concentrate with a black pepper- mint PFA complex. This serum offers a targeted lifting effect, helping the skin appear denser, smoother, and more elastic. The formula is enhanced with a restructuring massage technique that maximises its lifting and firming effects, helping to fortify and protect the skin. LE LIFT Crème Hu- ile 2024 Debuting in 2024, the new Oil-in-Cream texture of- fers a rich and nourishing experi- ence for mature skin. This cream combines the alfalfa botanical concentrate with the Nourishing Glow complex, which includes oils like cranber- ry, meadowsweet, and jojoba. These oils replenish lipids in the skin, while l i g h t - r e f l e c t i n g pearlescent parti- cles impart an in- stant healthy glow. Ideal for those seeking an anti-ag- ing solution that also nourishes and restores radi- ance. LE LIFT PRO Masque Uni- formité Part of the advanced LE LIFT PRO protocol, this mask targets surface irregularities, evening skin tone and smoothing imper- fections. Enriched with melipo- na enzymatic ingredient, it en- hances radiance while redefining facial volume and balancing skin tone, complementing the LE LIFT PRO Concentré Con- tours and LE LIFT PRO Crème Volume for a comprehensive rejuvenation routine. This line targets the .youth triangle"—the area from the chin to the cheek- bones—where sagging and loss of volume become more appar- ent over time. LE LIFT La Crème Main This hand cream is a must-have for women seeking youthful, smooth hands. The hands are particularly vulnerable to envi- ronmental stressors and frequent wash- ing, which can lead to dryness and signs of aging. LE LIFT La Crème Main is designed to firm, hydrate, and plump the skin on the hands, while reducing dark spots and strengthening nails. LE LIFT PRO Gommage AHA Resurfaçant Inspired by professional-grade facial peels, this resurfacing scrub uses alpha hydroxy acids (AHA) to smooth the skin, even out the complexion, and prepare the skin for the full LE LIFT PRO routine. It's a key step for ensur- ing the skin is ready to absorb the active ingredients in the rest of the protocol. CHANEL's Integrative Beauty Vision CHANEL's approach to beau- ty extends beyond individual products; it's a philosophy root- ed in holistic wellness. Gabri- elle Chanel envisioned beauty as something integrative—a blend of fashion, fragrance, skin- care, and self-care that reflects the evolving modern woman. CHANEL's open-sky laborato- ries in France are at the forefront of botanical research, cultivation, and extraction, ensuring that the brand's products are crafted with the highest quality natural ingre- dients. These research centers al- low CHANEL to pioneer unique skincare solutions that combine nature with the latest technolog- ical advancements, ensuring both efficacy and sensory pleasure. The press event in Greece high- lighted how the LE LIFT line em- bodies CHANEL's commitment to helping women express their beauty and individuality with nat- ural, high-performance products. The combination of advanced re- search, natural active ingredients, and luxurious textures makes LE LIFT a modern skincare solution for women who seek to harness the power of time to reveal their best selves. With its focus on delivering vis- ible results through formulas enriched with natural ingre- dients, CHANEL continues to lead the way in skincare innova- tion, offering women a luxuri- ous, effective, and empowering experience. The new releases, like LE LIFT Crème Huile 2024, show the brand's dedication to evolving with the needs of mod- ern women, combining anti-ag- ing benefits with the sensory indulgence CHANEL is known for. maltatoday | SUNDAY • 27 OCTOBER 2024 6 COMMERCIAL The power of Chanel's LE LIFT skincare