30 | Architecture & Design
F
or decades, the mattress industry has largely
been telling the same story. A little more
cushioning. A little more support. A few new
layers. A new marketing term. Incremental
improvements packaged as revolutions.
Meanwhile, millions of people continue to wake up
tired, stiff, overheated or sore, simply accepting it as an
unavoidable part of everyday life. But what if the problem
is not us? What if the materials themselves have reached
their limits?
That question sparked a nine-year journey for entrepreneur
and materials innovator Dr Keith Mario Azzopardi and
his co-founders, culminating in the launch of Huggah,
a premium mattress brand built around a breakthrough
material developed in Malta: Zetic® Foam.
"THE MATTRESS THAT HUGS "THE MATTRESS THAT HUGS
YOU BACK" YOU BACK"
The mattress industry has been asleep for decades. The mattress industry has been asleep for decades.
A Maltese breakthrough could finally wake it up. A Maltese breakthrough could finally wake it up.
