Issue link: https://maltatoday.uberflip.com/i/1545759
Interestingly, Maltese consumers generally have a very positive attitude towards local organic products. The challenge is often availability and variety rather than willingness. Supporting local producers can therefore go beyond purchasing food. It can also mean visiting farms, participating in educational activities, and taking an interest in how food is produced. People often ask whether consumers are willing to pay more for organic products. The answer is not a simple yes or no. Every household makes decisions based on its own circumstances, priorities, health concerns, and budget. What matters is that consumers have access to reliable information so they can make choices that reflect their values and needs. I often say that organic food is not the only route towards healthy eating, nor is it necessarily the right option for everyone in every situation. However, when consumers understand the science behind food production and the environmental impact of their choices, they are better equipped to decide what represents value for them. Ultimately, supporting local and sustainable food production is an investment. It is an investment in our health, in our farmers, in our environment, and in the future resilience of our islands. What is your vision for Malta's food future? Food production and food security are closely linked, but they are not the same thing. Food security is a broader challenge that involves affordability, accessibility, resilience, and social wellbeing. When it comes to food production, I believe Malta's future lies in combining the highest standards of food safety with a strong culture of quality. Once we establish that foundation, we can focus on what makes our products distinctive: the landscapes they come from, the traditions behind them, the skills of our farmers, and the unique characteristics that our climate and environment bring to food. Over the past few years, one of the most encouraging developments has been seeing organic farming move from the margins into mainstream discussion. Today it is no longer viewed as a niche or foreign concept. It has become part of a wider national conversation about sustainability, health, quality, and resilience. The target of increasing organic agricultural land helped create ambition and momentum. As we move forward, however, success should not be measured solely by the number of certified hectares. Equally important is our ability to embed sustainable practices, encourage innovation, and strengthen the relationship between producers and consumers. My message to young people is simple: agriculture is not only about growing food. It is about creating value. Understand your market, understand your uniqueness, and build a strong identity around it. And my message to consumers is equally simple: the choices we make every day matter. Nature has given us remarkable instincts about food, health, and wellbeing. If we use them wisely, and support the people who produce food responsibly, we can help create a healthier and more sustainable future for everyone. Supporting local and sustainable food production is an investment in our health, our farmers, our environment, and the future resilience of our islands. " 09