Issue link: https://maltatoday.uberflip.com/i/188841
20 Events maltatoday, WEDNESDAY, 9 OCTOBER 2013 Time to race at the Mdina Grand Prix IN 1988, Chopard supported the famous Mille Miglia race for the first time, launching the Chopard Mille Miglia Chronograph that same year. The Mille Miglia features 375 vintage cars which make their way from Brescia to Rome in what has nowadays become a classic race. Twenty-five years later, Chopard, through Edwards, Lowell Co. Ltd, is supporting another great motoring event – the Mdina Grand Prix. This year, Chopard will be add- ing a touch of glamour to the internationally esteemed Mdina Grand Prix by hosting the opening party on October 10 at the Edwards, Lowell boutique in Spinola Bay, St Julian's. As with the Mille Miglia, Chopard is proud to be an official sponsor of the Mdina Grand Prix and looks forward to a long and loyal partnership with the event and with the Valletta Grand Prix Foundation. The Chopard Mille Miglia Chronograph represents what the Mille Miglia and the Mdina Grand Prix are all about – sophisticated mechanical engineering, outstanding design and high performance. Chopard, in collaboration with Edwards, Lowell Co. Ltd., will be presenting the winner of the Mdina Grand Prix with the latest Chopard Mille Miglia Chronograph. For more information, visit www. vallettagrandprix.com and www.elcol.com Capturing patients' perspectives increases transparency of health care funding decisions Malta's Women National Team nominate Hard Rock's Ambassador for Pinktober 2013 HARD Rock supports breast cancer awareness through the 14th annual Pinktober campaign. As part of this year's campaign Hard Rock Café Malta has just nominated The Malta Football Association Women's National Team will be their Official Pinktober Ambassadors. Together, Hard Rock Café Malta and the Malta and the Malta Football Association Women's National Team will be working side-by-side with the Action For Breast Cancer Foundation to raise awareness and funds this October. "We are honoured to have the Women's Football National Team as this year's Pinktober Ambassadors for Malta. This year`s campaign is titled 'Make it Pink' and our Ambassadors took this on-board and wore a Pink hand-dyed Hard Rock Classic T-Shirt for their training session," said Adolf Vella Sales and Marketing Manager for Hard Rock Café Malta. "Consistent with its practice to collaborate in various initiatives of humanitarian dimension, the Women's Football section of the MFA is in the forefront in assisting in activities for such good causes. The Women's National Team are delighted to be named Pinktober Ambassadors and play an active part in Hard Rock`s campaign', said Maria Mifsud, MFA Deputy General Secretary – Grassroots, Youth Development & Education. The programme is now being followed up by the association's pledge to have its Women's National Team and BOV Women's Leagues and Under 16 League matches in October played with the Breast Cancer Awareness theme as the central point. Therefore during this month, matches in all venues will be played for this good cause, with the participants knowing that football is also a medium through which the public can be educated in various humanitarian values. One of these is Breast Cancer Awareness accompanied by a lifelong mentality where prevention is better than cure and also to discard the fear factor and face this condition with a bold and positive attitude. Let's go beyond the ribbon this October to support a cause that affects millions across the globe. Hard Rock's Pinktober program encourages guests around the world to support breast cancer awareness by attending live music performances and pink-themed events at Hard Rock locations across the globe. Fans can visit their local Hard Rock and rock out for the cause with concerts and special events to benefit local breast cancer charities such as Action for Breast Cancer Foundation and other breast cancer research and awareness organizations. Pinktober 2013 is supported by Saint James Hospital Group, San Michel Table Water and Marsovin. For additional event information, visit www.hardrock.com/malta. For additional information on the Pinktober program, please visit www. hardrock.com PATIENTS do not wish to be simply passive recipients of health care but seek a two-way information exchange or dialogue with health care professionals. They also wish to be more involved in health care decisions that may impact their quality of life. Involving patient support groups in Malta, the study found that the majority of these patient representatives are willing to participate more actively in the evaluation of new drugs or health technologies, and in decisions to include new drugs and technologies on the government formulary. Conducted by Marianne Chetcuti, who obtained an MSc degree in Health Economics, Policy and Management at the London School of Economics & Political Science, the study was carried out following the award of a STEPS scholarship. This was part-financed by the European Union – European Social Fund (ESF) under Operational Programme II – Cohesion Policy 20072013, entitled 'Empowering People for More Jobs and a Better Quality of Life'. Chetcuti found that patient involvement is however hindered by a lack of training and a lack of communication and consultation with health authorities. She explains: "The development of a patient-centred approach to health decision-making requires a strong political commitment to amend the legal framework and to support patient participation with the necessary organisational structures and financial resources." The study suggested that Ministry of Health in Malta can benefit from the experience of other countries, such as the UK, that have introduced various mechanisms to capture the perspectives of patients as well as the public in health decision-making. The involvement of patients and other stakeholders not only increases the transparency of the decision-making process, but also helps to gain the trust and support of patients and the public in health care coverage decisions that ultimately affect their quality of life. "This study benefitted significantly from the active participation of patient support group and focus group representatives and from several experienced individuals who provided guidance and support," Chetcuti said. Further information can be obtained by e-mailing the author at marianne.chetcuti@maltanet.net Carlsberg launches global campaign CARLSBERG beer has launched a brand new global marketing campaign to sit alongside its three-year deal with the Barclays Premier League – the most famous football league in the world, with a cumulative audience of 4.7 billion people. Entitled 'The Ride,' the commercial focuses on the rollercoaster of emotions that everyone involved with the Premier League goes through during every game and season. From fans to commentators, from players to linesman and from stewards to referees, this typically epic Carlsberg ad plants a stake in the ground positioning Carlsberg at the heart of those exceptional football moments. Featuring legends including Robbie Fowler, Gareth Southgate, Jimmy Bullard, Marcel Desailly and Chris Kamara, 'The Ride' depicts hundreds of people on a rollercoaster symbolising these ups and downs, the tension and jubilation, the disbelief and jaw-dropping moments, the heartbreak and the glory, which everyone experiences in every match and every season. Set to a dramatic soundtrack, the leading beer brand's new commercial has defied expectations by creating a football commercial which doesn't go near a football pitch. Instead, the sound effects, the symbolism and the tension contribute to a commercial which is unmistakably football related and will resonate strongly with fans. "The Barclays Premier League is the most emotionally charged football league on the planet. We have used these emotions to create a commercial that is visually striking and celebrates why we think the Premier League is football that goes above expectations and that 'Calls for a Carlsberg'," Tom Moradpour, VP Carlsberg Brand, said. The strapline 'That Premier Feeling… That Calls for a Carlsberg' is the sign off for the ad which was created by Buenos Aires-based agency, Santo. It was directed by Juan Cabral and the production house was MJZ. The global campaign is a fully integrated marketing campaign which will see the campaign brought to life through packaging, point of sale, print, outdoor advertising, digital and PR, across the world. Carlsberg will be encouraging fans to #JoinTheRide throughout the campaign on its Twitter, Facebook and Instagram pages. Some of football's most famous players, including Steven Gerrard, David Silva, Robin van Persie, Mesut Özil and Mechu play in the Barclays Premier League which is watched in 212 countries across the world. The global campaign will be launched first in Denmark and Ireland, before being launched across the rest of the world in early 2014. Carlsberg's partnership with the Premier League is the latest football sponsorship for the internationally famous beer which has been associated with football since the 1970s. In addition to Official Beer status of national football teams England and Ireland, Carlsberg also sponsors Liverpool FC and Arsenal FC at club level. Carlsberg is also the longest-standing sponsor of the European Football Championships. The 2016 tournament will be Carlsberg's eighth consecutive tournament since 1988.