11
News survey
mt
maltatoday, SUNDAY, 15 DECEMBER 2013
ma as shopping centre,
se in shopping activity
MAIN FINDINGS
since 2008
rcentage of Xmas shoppers
lletta registers highest pe
• Va
by 14 point s from last year
oppers choosing Valletta up
• Sh
ntage of
but registers highest perce
Sliema surpassed by Valletta
•
shoppers
cated
younger and University-edu
• Sliema still preferred by
respondents
g
selves as secondary shoppin
and Hamrun establish them
• Paola
centres
s online
• 34% buy some present
buy present s online
• 56% of younger people
s buy present s online
• 11% of over 55-year-old
e
ucated buy present s on-in
53% of post-secondary ed
•
e
ucation buy present s onlin
ndents with a secondary ed
• 26% of respo
s to give cash gif ts
• 31% of over 55 year old
Top 5 localities by level of education:
University
Post Sec
Sec
Primary
Valletta
37.5
63.4
36.9
28.8
Sliema
50.0
46.3
26.8
10.6
Paola/Fgura
6.3
7.3
10.3
6.7
Hamrun
3.1
2.4
9.5
6.7
B'Kara
6.3
7.3
3.6
8.7
Will you be buying presents from the internet?
18-34
35-54
55+
All
Yes
55.8
41.5
10.5
34
No
44.2
58.5
89.5
66
By level of education
Univ
Post Sec
Sec
Primary
Yes
51.2
53.7
26.2
6.7
No
48.8
46.3
73.8
93.3
Who will be giving cash gifts for Christmas
18-34
35-54
55+
All
Yes
2.1
11.6
30.5
15.5
No
97.9
88.4
69.5
84.5
