Issue link: https://maltatoday.uberflip.com/i/290775
Events 42 maltatoday, Sunday, 6 april 2014 Kit Kat thinks it's time you take a break! in our busy lifestyle, taking five-minute breaks along the day is not only needed, it's recommended. Nestlé Malta Limited has found a cre- ative way to help consumers relieve some of their daily stress through a multi-faceted campaign, encompass- ing various interactive marketing ini- tiatives. in a bus-shelter campaign, Kit Kat ran a series of posters helping com- muters to relieve stress whilst waiting for the bus to arrive. Kit Kat has not only recommended commuters to Laugh Out Loud or count backwards to calm those waiting-for-the-bus nerves, but also equipped a number of bus shelters with pillows to rest against and bubble wrap to pop! Now there's a way to kill time. Kit Kat has also prepared 10,000 Stress Relief Kits which will be de- livered to a number of companies around the island. Packed with fun, the Stress Relief Pack contains some bubble-wrap for those really stressful moments, some confetti to make your break more colourful, a booklet with easy and relaxing break ideas, and of course, a Kit Kat Bar. Kit Kat has also launched a com- petition on their Kit Kat Malta Face- book page in an effort to encourage people at work, students and friends to photograph their five-minute break for their chance to win a €1,000 travel voucher from ROCS travel to a destination of their choice. More information on the terms and condi- tions to participate can be found on the Facebook page. As one may realize, the campaign encourages people to find simple, short, stress-relieving activities that help both physical and mental well- being. Having a break is something many of us need to do more often, as many a time we hardly consider tak- ing a break from our daily routine. taking a break does not necessarily have to mean a holiday in the Mal- dives. A break involves anything away from the daily grind, a wellness mo- ment. For many, it could be as simple as getting out of the office, going for a walk during the lunch break, con- ducting some form of exercise and so on. the marketing objective of this campaign is humorous but when you think about it, laughter is a powerful stress-relief medicine in itself. So go on, take a 5-minute break to breath, laugh, and sing - anything to untie those knots in your neck. And re- member, have a break, have a Kit Kat! Renowned Irish soprano guest at Seashells Resort at Suncrest irish soprano Celine Byrne was a special guest at the annual St.Patrick's Day parade in Valletta last Sunday. Ms Byrne led the pa- rade organised by the irish Maltese Circle and sang the irish National Anthem along with other irish melodies in St George's Square. the Seashells Resort at Suncrest was one of the sponsors of the so- prano's visit to Malta and the St Patrick's Day Parade. the soprano stayed at the Sea- shells Resort at Suncrest where she was welcomed and treated to a home experience. in fact, during the week preceeding this annual event, the resort was a hive of ac- tivity as the hotel turned irish to celebrate St. Patrick's Day, an event growing in popularity every year. throughout the St Patrick's Day weekend, the hotel also welcomed two irish bands while the River Dance performers entertained the guests at the Seashells' Ambassa- dor Lounge. Whilst welcoming her at the Seashells Resort at Suncrest, Gen- eral Manager Joe Vella said, "it is a pleasure and an honour to host such a distinguished guest at our hotel. During her stay we have done our utmost to make her feel at home and experience true Maltese hospitality." Celine Byrne made her debut in 2010 in the Scottish Opera pro- duction of La Boheme and since then she has performed extensively throughout Europe as well as in the US, China, Russia and Mexico. in March last year she made her Covent Garden debut as the title role of Rusalka. Her repertoire in- cludes roles of Micaela in Carmen, Contessa Almaviva in Le Nozze di Figaro along with several concerts with the RtE National Symphony orchestra. Celine rose to fame through her collaboratons with world-renowned tenors Jose Carreras, Placido Do- mingo, Roberto Alagna and Joseph Calleja. She gave public perform- ances for a number of luminaries namely President Barrack Obama and Pope Emeritus Benedict XVi. Her debut album 'For Eternity' was released in 2010. Kit Kat finds a creative way to help people relieve stress FinanceMalta announce winner of 'Economist Roundtable' promotion MARiA Scicluna, from FiMBank PLC, is the lucky winner of an ipad Mini sponsored by Finance- Malta on the occasion of its Gold Sponsorship for the Economist Roundtable with the Govern- ment in Malta, an event held this March at the Hilton Conference Centre. Ms. Scicluna's name was ran- domly drawn from the visitors that placed their business card inside a raffle box on the Finance- Malta corporate stand. Participa- tion in this promotion was open to anyone present at the present at the event. Ms. Scicluna works at FiMBank P.l.c., a Malta-based international trade finance specialist that pro- vides a comprehensive range of trade finance and banking servic- es to corporates, other banks and private individuals through its network of international offices. the Economist Roundtable hosted an impressive line-up of A-list speakers including Euro- pean Parliament President Mar- tin Schultz, former italian Prime Ministers Mario Monti and En- rico Letta as well as former Euro- pean Commissioner Peter Man- delson. Speaking about the resounding success of FinanceMalta's par- ticipation at the Economist event, FinanceMalta's Head of Business Development Mr. Bruno L'ecuyer told this newspaper "Finance- Malta was proud to have worked closely with the Economist and their main partners in Malta, CountryProfiler. the attendance and interest at the event about the finance sector in Malta is a testa- ment to the hard work and robust reputation that this increasingly important sector is having on the local economy." He went on to add, "we are in fact entering in discussions with the Economist to further strengthen our partnership go- ing forward, and it is likely that a well know figure from the group will be actively participating at our own conference which will take place on the 14 and 15 May in Malta." Vodafone safeguards children's safety through the ibrowsesafely campaign Vodafone Malta has constantly sought to be a responsible global company with a strong emphasis on contributing positively towards the local environment. the last few years have shown a huge surge in da- ta usage on mobile devices and this comes together with a responsibility of educating and creating an aware- ness of the benefits of the use of technology but also the dangers of its misuse, particularly to children who are mostly vulnerable in this area. this was the message at the launch of the ibrowsesafely campaign, launched at a press conference on 6 April at the Pembroke Athleta Sports Club run. "Online safety is an ever-important topic that is never redundant as the years go by, but rather is adapting to the changing technologies," said Amanda Nelson, CEO at Voda- fone Malta during her speech at the launch. "With this in mind, we are launching a website, together with a Facebook page solely dedicated to the ibrowsesafely campaign, were parents, grandparents and educators can stay updated with relevant infor- mation on how to keep their children safe online. "We plan to keep building on this resource to include also online safe- ty tips for adults and advice on dif- ferent areas. We are great believers in ensuring the internet is a positive experience for our users. the trend is moving towards more data usage in every way possible – the rules for safe usage will always be impor- tant." the ibrowsesafely campaign by Vodafone Malta will support the BeSmartOnline campaign run by the Malta Communications Author- ity. the website www.ibrowsesafely. com.mt will be the first online re- source in Maltese and in English in Malta that ensures that all sections of the populations have access to the information. Resources will include informa- tion, statistics, a live blog by experts on all related subjects including a special section on persons with dis- ability, blog entries by persons with disabilities, parents of children with disabilities as well as teenagers, speech and language pathologists and a host of others. the website will also include plug- and-play presentations that can be used in schools on issues related to safety as well as a free applica- tion download for better safe online practices. During his speech at the launch, the Hon Edward Zammit Lewis, Parliamentary Secretary for Com- petitiveness and Economic Growth mentioned how nowadays internet is not a luxury but a reality. He also said that Vodafone's website main aim is the same as that of BeSmartOnline - educating parents, grandparents and educators on issues regarding safe internet use. "Vodafone believe that with the right education, parents, grand- parents and educators can take in- formed decisions as to the balance that they would like to create with regards to their children's online presence," said Veronica Montanaro, the key expert for the campaign. She also mentioned how excited every- one is about the campaign and how passionate everyone is about the subject.