Issue link: https://maltatoday.uberflip.com/i/310131
37 maltatoday, Sunday, 11 May 2014 SimondS Farsons Cisk plc has launched its new 2014 campaign titled #cisktime. The campaign showcases the different local con- sumption scenarios where malta's favourite, award-winning lager is present amongst friends, in a friend- ly and responsible way. "For brands to continue to suc- ceed, especially market-leading brands, the over-arching objective is to foster advocacy by generating en- gagement" said Sue Weenink, Head of marketing and Communications for Simonds Farsons Cisk plc, brand owners of Cisk. "To do this one has no option but to raise the bar and up the game. The new campaign has, we believe, achieved this successfully both in terms of strategy and execution, thereby taking our Cisk Lager brand to the next phase of its journey.'' "We are really excited about the whole campaign which gives us the opportunity to engage with our fans through our various social media platforms, which we have been in- vesting time and energy in the past year. The #cisktime tagline will feature prominently on all our ex- ecutions throughout the coming months," commented marco debo- no, Brand Executive for Cisk brand. To view the new Cisk TV advert, kindly click on http://youtu.be/qFM- puqqjUKg or via www.facebook.com/ cisk Events Virtu Ferries launch aggressive marketing campaign in Sicily Virtu Ferries, in collaboration with the malta Tourism Author- ity, have embarked on an aggres- sive marketing campaign in Sicily and are bringing to malta thou- sands of Sicilians from all walks of life. Prenota Prima gives travelers who book in may, for July and August, a 50% discount. Bam- bini Gratis – children come free with patents travelling by car. Saturday night Fever is all the rage all over Sicily, with travel- ers leaving Pozzallo on Saturday at 2130 hours and hit the malta nightspots around 2330, return- ing next morning, leaving malta at 0630. Shattered, perhaps, but at Euro 42.00 immediately plan- ning the next night out in malta. Apart from the scheduled coach departures to and from the catamaran and Catania, Virtu have introduced a similar service for Gela, Licata and Agrigento. A special package is also in place; this includes two nights hotel ac- commodation that coincide with isle of mTV concert on 25June. Through the tour-operating arm of Virtu Ferries, Le Vacanze maltesi, Virtu is offering a vast selection of holiday packages, including hotel accommodation and excursions in both malta and Gozo. Underwater diving and re- ligious travel are also being pro- moted. All these incentives have hit the Sicilian media in a big way- newspapers, television, radio , billboards, online- you name it, malta is there. Virtu have even brought over Sicilian travel agents on two sep- arate occasions on educational trips, introducing them to the charms and diversity of malta by day and by night. Virtu Ferries – trained staff with ears to the ground in Sicily, giving Sicilians what they want and promoting malta in Sicily like never before. This summer everyone is a winner with Costa Coffee GO plc delivers strong 2013 financial results and declares dividend of €0.07 CoSTA Coffee, the international coffee shop franchise, has just launched a summer campaign around their iced drinks, perfect for the hot summer ahead. drink- ing coffee is a wonderful experience both from a product consumption perspective as well as the social, business or ref lective opportunities that going to a coffee shop presents to people. This experience is not limited to the cold winter months because for those who prefer to drink cold coffee beverages, Costa offers a delicious and refreshing range of iced drinks. Whether it is a Latte, Cappuccino, Americano or Costa's mocha italia Espresso blended with ice and fresh milk; all these delight- ful variations are available at Costa Coffee. non-coffee drinkers are also taken care of as a selection of iced fruity and chocolate beverages are offered. Rachelle Tabone, market- ing manager of Costa Coffee malta said, "we are really excited about this year's innovative Costa ice range, as we are sure they will be loved locally as much as they are loved internationally". Throughout the summer months, from may to August, whoever pur- chases a Costa ice drink will get a special scratch card and these are particularly special because every- one obtaining one is a guaranteed winner. 10,000 gifts are to be won that vary between Costa Coffee beach balls and beach bags to a one night's stay at Radisson Blu Resort and Spa, Golden Sands. Scratch cards are available at Costa Coffee Bal- zan and Costa Coffee at The Point shopping mall. As from early June onwards they will also be avail- able from the Valletta outlet that is opening on the ground f loor of the Embassy shopping complex. New campaign launched for Cisk Lager Go plc (Go) delivered a strong set of results for the year ended 31st december 2013, with revenues of €122 million, profit from core trad- ing operations amounting to €18.0 million and net cash from opera- tions of almost €40 million. This was announced by Go chairman deepak Padmanabhan at the com- pany's annual general meeting held on 6 may 2014. in his address, Padmanabhan ex- plained that in spite of extensive competition and regulatory pres- sures negatively impacting op- erations, Go delivered impressive financial results thanks to the con- fidence that customers continue to place in Go's products and services and its dedicated and committed employees. Padmanabhan outlined the Group's proactive strategy of in- vesting in people, infrastructure, services, content and technology in order to meet and exceed cus- tomer expectations thus enabling Go to maintain its leading market position across telephony, mobile, internet, and TV services. "our present and future success depends on our ability to assess ac- curately both our industry and the wider economic realities in order to be able to make the right invest- ment decisions for our business," said Padmanabhan. Go's CEo Yiannos michaelides presented shareholders with a de- tailed review of the market context in which Go operates, the most sig- nificant developments and achieve- ments of 2013, and the strategy for future development of the busi- ness. Go's CFo Edmond Brincat briefed shareholders on the Group's finan- cial performance and provided an update on Go's investment in the Greece-based operator Forthnet through Forgendo, including Go's participation in the capital increase concluded earlier this year. mr. Brincat also briefed shareholders on the rationale and evaluation, which lead to Go investing in Cyprus- based cable operator Cablenet. "Go will remain focussed on con- tinuously improving every aspect of the business, its operations, and interactions with customers who have made us the leading provider of telecommunications services in malta. We are ready more than ever to take on challenges while seizing new opportunities," asserted Pad- manabhan. The presentations were followed by a question and answer session during which shareholders put forward queries and suggestions to Go's senior management team. The AGm elected the board of di- rectors for the next financial year, approved various resolutions which included the approval of the finan- cial results for the year ended 3t december 2013 and the payment of a net dividend of €0.07 per share (net of taxation).