Issue link: https://maltatoday.uberflip.com/i/357188
Events 39 maltatoday, Sunday, 3 auguSt 2014 Following last year's success when Coca-Cola replaced its iconic logo, created in 1885, to brand its bottles with per- sonalised names and nick- names, this year the company is stretching its boundaries further by having meaningful song names and lyrics on its labels, conveying a message through popular, sometimes nostalgic, songs from the col- lective memory. Never short of ideas to bring family and friends closer through innovative concepts, this summer Coca-Cola and Coke Zero labels have no fewer than 37 inter- national song names or lyrics and another 24 local ones, all bearing a significant message, ranging from romantic and intimate to funny and tongue-in-cheek quips. "Coca-Cola is not only a strong brand, it has always made history with the moments it is associated with, usually shared with close family and friends or by being an excuse to start new relationships," said Martin Agius, Head of Market- ing at The General Soft Drinks Co. Ltd, local bottlers of Coca-Cola. "This summer's fun campaign is expected to go viral as it revives popular songs people love by hav- ing their names or lyrics from them printed on the labels. If a girl wants to tell a boy "I'm Sexy and I Know It", all she has to do is hand him a Coca-Cola with LMFAO's lyrics. On a lighter note, a husband may tell a nagging wife "Hallini. .. Mur u Hallini". Who knows, turning an annoying moment into a funny situation may lead the couple to sing and dance together to Fred- die Portelli's unmistakable hit. At times it is much easier to say it with a song and hence encourage people to build conversations also using Emotisongs, short video clips fea- turing the lyric." The fun does not stop here. Tak- ing advantage of the today's digital opportunities, the QR code on the bottle label may be scanned to redi- rect a particular song to the website sayitwithasong.coke.com and can be shared with a friend or a loved one, through Facebook or by sending to a mobile. The recipient will be able to listen to the song mes- sage in a 15-second video clip. To learn how to send an Emoti- song, visit http://www.youtube. com/watch?v+CRRCPjDsESs. "Coca-Cola is a global brand but it never loses touch with the realities where it is consumed," said Agius. "This is why Gen- eral Soft Drinks made sure to have Maltese songs – both in the English and Maltese language – and the artistes' names on the labels as Coca- Cola is adamant in supporting local talent." Consumers will have a field day looking for messages which they're either too shy to say them- selves or to pull their friends' legs. There is a song for every moment, except a dull one. Songs from the international line- up include "Hey Brother" by Avicii, "I Will Survive" by Gloria Gaynor, "Don't You" by Simple Minds, and "Stop and Stare" by One Republic. Maltese singers whose songs and lyrics are on the label are Ira Lo- sco, Airport Impressions, Winter Moods, Tenishia, Freddie Portelli, Greenfields and The Tramps, en- suring that both young and old can exchange a message through a Co- ca-Cola. The full list of songs and singers both from the international arena and the local scene can be found at sayitwithasong.coke.com. The Phoenicians integrated wine into everyday Mediterranean cul- ture establishing a long love affair. The earliest evidence of winemak- ing was in Georgia thousands of years earlier. Fast forward to 2016, and the global wine market could be worth over $300 billion. Over centuries, such wealth has trans- formed winemaking into a scien- tific discipline called oenology. Oenologist Roger Aquilina will deliver the Malta Café Scientifique talk entitled "Science of Wine" at this year's E v e n i n g s on Campus on Sunday 10 August at 20:00 on the Quad- rangle (Atr- iju Vassalli), U n i v e r s i t y of Malta. E n t r a n c e is against a donation and pro- ceeds will go toward the Univer- sity's Re- search Trust (RIDT). Roger will take attend- ees through a journey from the earliest days to modern wine pro- duction and research. He will talk about the science and art behind fermenting wine. Nowadays wine is made by controlling well-known scientific phenomena. Oenology is studied throughout the world with many wine research colleges push- ing the boundaries on how wine is made and tastes. In Malta, a recently restored wine research station was set up in 1947. The station is now run by the M.S.D.E.C in collaboration with the University of Malta. Malta has a long history of wine production. Maltese archaeologists from the University's Department of Classics and Archaeology have discovered that wine was produced in Malta since the Punic times over 2,000 years ago. Malta Café S c i e nt i f i q u e (ht tp://w w w. m c s . o r g . m t) is supported by The Malta Chamber of Scientists and aided by the University of Malta. Ticket pro- ceeds will be donated to RIDT of the University of Malta. Fur- ther informa- tion about RIDT and d o n a t i o n s can be made through the website: www. ridt.eu Reservations can be made via email: eveningsoncampus@ um.edu.mt tel: 2340 2043/2340 2142 or via sms on 79843480. Website http:// bit.ly/MCSCIweb . Facebook http:// bit.ly/MCSAUG2014 Marsovin will be providing com- plimentary wine for tasting. GasanMamo has just launched its newly enhanced insurance plans to suit different kinds of needs and budgets. The Sana health insurance plans have been enhanced to offer extra benefits at no additonal costs. The plans include the Sana Vital Plan, the most basic plan which of- fers limited cover for in-patient and day-patient treat- ment in hospitals and clinics world- wide, excluding the USA and Cana- da. Additional out-patient benefits on this plan include cover for GP charges, specialist con- sultation fees, alterna- tive therapy and diag- nostic procedures. The Sana Key Plan is a more comprehensive plan offering full re- fund of fair and reason- able fees for in-patient and day-patient treat- ment in participating hospitals and clinics in Malta and limited cover up to the limits of the Vital Plan for treat- ment received worldwide excluding the USA and Canada. Additional out-patient benefits include cover for GP charges, specialist consulta- tion fees, alternative therapy, diag- nostic procedures and emergency dental care. The Sana International Plan is the most comprehensive plan of all and offers full refund of fair and reasonable fees for in-patient and day-patient treatment in Malta and in most places worldwide in the world including emergency treat- ment in the USA and Canada. The plan covers out-patient benefits which include cover for GP charges, prescribed drugs, specialist con- sultation fees, alternative therapy, diagnostic procedures and emer- gency dental care and also includes repartition to Malta. One also has the option to pur- chase additional benefits to suit their requirements; these include repatriation to your home country if not already included, out-patient benefits and cover for routine check-ups. "Following Sana's growth in the mar- ket, we felt that new products was the next natural step offering both individual and corporate clients more comprehensive cover and a wider variety of plans and op- tional benefits," said Mark Mamo, General Manager at GasanMamo. "Health insurance is not just about jumping queues and it certainly is not just for the wealthy few. It is simply about feeling confident that you are in control of your health." More information about the new Sana health insurance plans can be obtained by calling 2134 5123, by visiting one of the GasanMamo's branches or by going to www.gas- anmamo.com. The quest for a perfect wine through science and art - Malta Café Scientifique talk at Evenings on Campus GasanMamo enhances its health insurance plans Thirteen large canvasses by Malta- based artist Lida Sherafatmand were recently transported to Lon- don by Express Trailers as part of the company's support to the art- ist's travelling exhibition "Internal Worlds, External Relations" hosted at the London School of Economics between the 16 June and the 11 July. In her painted work, Lida uses rythmic motion to convey different human internal life states expressed through the symbolism and move- ments of flowers. The exhibition sought to stimulate a journey for the viewer into the infinite aspects of the human spirit. "Conveying emotions in a tangible way is the work of the artist howev- er, conveying 13 large canvasses for an exhibition needed the ability of a fully-equipped company like Ex- press Trailers who are considered as 'artists' in the field of logistics and transportation. In fact, the com- pany has a lot of experience with the transportation of art, valuable objects and fragile items. I am very proud to have found their seamless support for my exhibition in Lon- don," said Lida Sherafatmand as she thanksed Express Trailers for the support. Speaking about her exhibition in London, the artist reiterated that the experience was very successful and the exhibition was highly wel- comes by those who attended. "We are proud to have had the opportunity to assist another art- ist in putting up a successful ex- hibition beyond our shores. Being fully-equipped meant that we could handle all the artist's requirements, from the pick up of the paintings, their professional packing, safe and timely transportation to the exhibi- tion venue and finally, the return of the works to Malta folliowing the exhibition," said David Fleri Soler, Marketing and Business Develop- ment Manager at Express Trailers. A public lecture was also held on the 16 June during which the artist spoke about her academic quality research and the link between hu- mans' internal worlds and the exter- nal relations between people on the international scene, by making use of cultural, peace and conflict theo- ries in international relations. Message in a bottle – say it with Coca-Cola and a song Express Trailers transport art work to London exhibition Lida Sherafatmand - 'When Miracles Happen', 2014 Oil on canvas, 240 x 155 cm,