Issue link: https://maltatoday.uberflip.com/i/396532
Events 42 maltatoday, Sunday, 12 OctOber 2014 In the pink for Pink October For the first time ever, Malta's lead- ing integrated marketing commu- nications agency, JP Advertising together with the Europa Donna Malta, breast care support group and the Action for Breast Cancer Foundation, has rolled out a breast cancer awareness campaign. Using a variety of media tools, in- cluding TV and newspaper advertis- ing together with social media, the campaign promotes key messages about the importance of getting screened for breast cancer before it's too late. The campaign will run throughout the month of October and is supported by TVM and a number of media partners and pri- vate enterprise. Throughout the campaign, JP Advertising will also be partnering up with a number of renowned and beloved Maltese personalities to en- courage people to go get screened for breast cancer, as well as to donate to the good cause at www.pinkoctober. support. All the proceeds will go to the Europa Donna Malta, breast care support group and the Action for Breast Cancer Foundation. This awareness campaign will reach its peak on Saturday, 25 Oc- tober, 2014 during a fundraising event taking place at the Cavalieri Hotel in St Julian's. For this event, JPA together with the management of Cavalieri Hotel, will be creating a pink and stylish atmosphere in keeping with the theme. Entertain- ment will be provided by Ira Losco and a line-up of other personalities. Commenting about the Pink Oc- tober campaign, JPA directors, Chris Bianco and Adrian Fabri said: "Following last year's successful November campaign, we wanted to create something which is engaging and educational while at the same time promoting a health-related issue. In fact, the "Pink October" movement aims to educate the gen- eral public about breast cancer and encourage women and even men to get screened." Bianco and Fabri added that throughout the coming weeks, through our media partners and social media efforts, JPA will also be rolling out a variety of health-re- lated messages as well as announc- ing a number of surprises which will take place throughout the du- ration of the campaign." Breast cancer is one of the most common types of cancer among women worldwide with 1 in 8 wom- en developing this disease in their lifetime. Nevertheless, if detected in its early stages, there is over 90% chance that breast cancer is suc- cessfully treated, and thus save pre- cious lives. Student offers on Vodafone yu: Rotary Inter-country Committee Meeting held in Malta More than double the fun for Melita mobile customers Going back to school has never been so exciting thanks to Vodafone's im- proved student plans. Full-time stu- dents at a secondary and tertiary lev- el of education can now benefit from these plans, including all those who attend any secondary school, sixth form college, university or vocational college in Malta and Gozo. Through these new student plans, students can benefit from the latest mobile technology to be in touch 24X7 with family and friends at a lower monthly rate, and will receive extra minutes, SMS and data when topping up. "Today's students really are at the forefront of technological develop- ments and need to have all the lat- est information readily available at the touch of a button. At Vodafone we understand that this is no longer just a social requirement but is also becoming increasingly important to their studies. We are therefore very conscious of the particular needs of students and we want to ensure that the latest plans and tariffs are geared to meet these needs while being made available at an affordable price," said Reuben Abela, Senior Prepaid Mar- keting Executive at Vodafone Malta. "Through these new plans Voda- fone offers students the latest technology at a price they can af- ford." What does the improved Voda- fone yu: Play Monthly plan con- sist of? This service is enabled with free 4G, and for only €12 every 28 days students can now benefit from 2.5GB of mobile in- ternet, and free SMS and calls to all Vodafone numbers. Students topping up with €10 or more will receive free calls and SMS to all Vodafone numbers, and 500MB of mobile internet. These new plans were a talk- ing point at Fresher's Week at the University of Malta last week, when 100 Vodafone employees visited the Vodafone stand to ex- perience at first hand the energy and enthusiasm that marked this event while offering assistance and advice on Vodafone products and services. Any students interested in Vo- dafone yu can get more informa- tion from the Vodafone website (www.vodafone.com.mt), by call- ing 247 for free from a Vodafone line or 9999 9247 from any other network or by visiting Vodafone Malta's Facebook page. Rotary Club Malta, now in its 47th year in Malta as a service club, was protagonist in organ- izing the Rotary Inter-Country Committee meeting in Malta, for Rotarians from Switzerland, Ita- ly, and Liechtenstein and Malta, was held between the 25 and 28 September at the Corinthia St Ju- lians hotel. The program prepared for this cultural and fellowship event drew a gathering of over a hun- dred Rotarians. Local Rotarian hospitality was at its best as the whole group was entertained to 12 individual dinner parties at the homes of club members and was the highlight of the week- end. Apart from visiting a number of Malta's historical sites, confer- ence, guests were addressed on the Saturday morning by eminent speakers from Italy and Malta. Prof. Dott. Emilio Cottini, author of 182 publications and Dean of the faculty of Medicine at the University of Catania, as well as a long standing Rotarian, delved into important issues related to reciprocal understanding be- tween nations. Karsten Xuereb, executive director for the Valletta 2018 Foundation, and responsible for preparing Valletta as European Capital of Culture 2018, present- ed a brilliant run up to this im- portant event in Malta's calendar, themed "Valletta 2018, trans- forming a dream into reality". Following the conference the contingent sailed to the Grand Harbour before berthing at the Birgu marina followed by lunch at the Maritime Museum. A surprise 'historical enactment' awaited them in the main square of Birgu before their return to the hotel. The InterContinental Hotel hosted all 153 Rotarians to a sumptuous farewell gala din- ner in a splendid garden setting where they were entertained by musicians brought over from Sic- ily for the occasion. Next year's ICC meeting will be held in Liechtenstein. Melita mobile subscribers can now get more control and double the value with the new Total Control Value plans. The Total Control Value plans of- fers great call rates, free minutes, free mobile internet and a free Samsung or HTC smartphone for just EUR 20 per month. More importantly, excess monthly credit is carried forward from month to month and can be used as re- quired on calls, SMS or mobile internet throughout the duration of your con- tract. "These plans are ideal for anyone who wishes to keep control on their monthly expense but still benefit from a free smartphone and a great value tariff. We have parents that love these plans as they can give value and control for their children's services. Similarly small business make use of these tariffs to ensure their team is always connect- ed while controlling expenses", com- mented Michael Darmanin, Director of Marketing at Melita. Customers subscribed to the Total Control Value plans will receive EUR 15 monthly top-up automatically on their bonus account, unlimited free calls to all melita mobile and fixed numbers, 100 Free SMS to any local mobile number, 500 Megabytes of 3G mobile internet and a massive 10 Giga- bytes of free melitaWIFI. And if that's not enough, customers will also get any additional top-up doubled for free. If you already have a smartphone and want to make use of these plans you can get even more value. Bring your own phone and subscribe to Total Control Value plans and you also get an extra EUR 5 monthly credit. For full details on this tariff and to subscriber visit www.melita.com/total- control or any of Melita's retail outlets and authorized resellers. JP Advertising is involved in a breast cancer awareness campaign Vodafone has launched improved student plans