Issue link: https://maltatoday.uberflip.com/i/480415
maltatoday, WEDNESDAY, 18 MARCH 2015 17 Events Life through an Emirates Cabin Crew lens SIX members of Emirates' Cabin Crew team have been given the unique opportunity to showcase their life, travels and experiences using the official Emirates' Insta- gram page (https://instagram.com/ emirates). The campaign will be from March to April and will be run exclusively by the six cabin crew members. Coming from different back- grounds and positions within the cabin crew team, this month, Emir- ates' Instagram fans can follow their myriad stories as they travel around the world and capture the spirit of crew life through their photo- graphs. The six crew were selected through a competition run amongst the nearly 20,000 Emirates cabin crew, and were chosen based on their visual story telling style, as well as their passion for travel and enthusi- asm for capturing different cultures and new experiences. "This is a very exciting first initia- tive using our Instagram platform, especially as it is a social media channel that is so popular amongst the crew community. It aligns with our Hello Tomorrow brand propo- sition, because at Emirates, it's not just about getting from one place to another, it's about connecting people and being a part of a social experience. This campaign gives us an opportunity to bring that senti- ment to life," says Boutros Boutros, Emirates' Divisional Senior Vice President of Corporate Communi- cations, Marketing & Brand." For the selected six crew, the as- piration is to not only bring people together, but to also give people the chance to discover places they haven't been to or may dream about visiting someday. Emirates current- ly has 400,000 followers, and is the world's largest travel, transport and airline brand on Instagram. Stay connected to our six cabin crew members at https://instagram. com/emirates. Emirates operates daily scheduled flights between Malta and Dubai via Larnaca, Cyprus. Actavis to sponsor 2015 LifeCycle Challenge The circular economy: Europe's next big thing Michael Kors introduces Spring 2015 watch collection "FOR the third year running Act- avis has pledged a sponsorship of €25,000 towards the 2015 Lifecycle Challenge in Iceland. Although no amount of money will eliminate the endurance and hardship involved in this event, it will help to make this extreme challenge more feasible and achievable." This was announced by Sergio Vel- la, Vice-President of Manufacturing Operations in Western Europe at Actavis while presenting the spon- sorship to the LifeCycle founder Alan Curry the company's premises in Bulebel. Vella explained, "although Actavis has been collaborating with the Li- feCycle foundation for around six years, we feel privileged to be cel- ebrating our third year as the main title sponsor for the event. "We are honoured to be helping the organisers through our donation of €25,000 and by offering our assist- ance to make this year's event highly successful, as in previous years. Our involvement in this event is an es- sential component of the company's corporate social responsibility pro- gramme that aims to help the Mal- tese community - an integral part of Actavis." Curry thanked Actavis for the gen- erous sponsorship, without which this challenge would not have been possible. He said that the LifeCycle Challenge, which annually sees a dedicated team of Maltese cyclists braving the elements in a long dis- tance ride through different coun- tries all over the world, is one of the most gruelling endurance events in Europe. Commencing in July, this year's event in Iceland will once again cov- er an average of 2,000km in a mere 10 days. Founded in 1999, through these Challenges, the LifeCycle Or- ganisation aims to create awareness and generate support for patients suffering from end stage renal dis- ease. Further information on the Li- feCycle Foundation is available on the website www.lifecyclechallenge. com The circular economy is Europe's next big thing, with a potential to bring major growth in the recycling and re-use industries. Cir- cular economy is more than just straight- forward recycling. It is the acceptance and, moreover, the implementation of the business model in which products are designed to be stripped down to their smallest components after they've been used, with the parts re- inserted into the production chain instead of being discarded. This business model, known as Extended Producer Responsibility (EPR), forms an in- tegral part of Malta's Waste Management Plan 2014-2020 and is the business model practised in Malta by which recycling of end- of-life goods, such as electrical and electronic goods (WEEE), packaging, batteries, cars and other products are broken down to renter the production chain as raw materials. The circular economy in Europe and Malta was the subject of a meeting held recently be- tween the Minister for Sustainable Develop- ment, Environment and Climate Change, Leo Brincat and a Director of the Brussels based EPR Alliance (EXPRA), Ing Mario Schembri. "Whilst acknowledging that more needs to be done in order to further increase recy- cling, we are looking forward with optimism as public participation continues to grow," said Minister Brincat. "Private-enterprise led initiatives across Europe have helped achieve high recycling performances, and, what's more, at no extra cost to the tax payer," explained Ing Schem- bri. "With the EPR model at the core of the GreenPak Coop Society business model, Malta is well on track to contribute towards the circular economy as waste increasingly becomes both a resource and a business op- portunity. This is befitting a modern state conscious of its obligations to provide its citi- zens with a healthy and sustainable environ- ment and a viable economy." Latest figures show that, during 2014, Green- Pak have collected 53% more recyclable ma- terials than in 2013, diverting these amounts away from landfills. Through GreenPak, a MEPA-approved and authorised compliance scheme for the recovery of packaging waste in Malta, Local Councils have last year been collecting recyclable materials at an aver- age rate of 48.2kg per capita as compared to 39.8kg per capita in 2013. These data comes out of GreenPak's 2014 Annual Report, a copy of which was presented to the minister. These waste materials are collected through the weekly door-to-door collection commonly known as "Recycling Tuesdays", the kerb-side glass collection held on the first Friday of each month, and from the Bring-In- Sites for separate waste located in the 40 lo- calities linked to GreenPak. All these collec- tions have resulted in an increase of 64% in paper, 45% in plastics, 37% in glass, and 55% in metal recyclable materials. "It is most encouraging to note the improve- ment in public participation as these results show. I am well aware of the benefit of the educational campaigns being run by private- enterprise led initiatives among residents and the results being achieved. We augur that the public continues to participate in these ini- tiatives and achieve higher recycling results to continue fuelling our circular economy and the creation of new jobs and business op- portunities," said Brincat. More information about GreenPak on tel: 2166 0233 or email info@greenpak.com.mt MICHAEL Kors is pleased to present the Spring 2015 women's watch collection, featuring reim- agined favorites and new styles in feminine, spring-ready hues that epitomize modern glamour. This season, the brand intro- duces the Bryn—a new model that's an instant must-have. The Bryn features a new case that's both feminine and sophisticated with slightly rounded square edg- es and sparkling pavé crystals. In iconic gold-tone, rose gold-tone or silver-tone, this standout style is perfect for everyday wear. Michael Kors has a fresh take on color for spring with new styles in tones of pink. Rose goldtone stainless steel is mixed with new blush tort acetate for a look that's warm and inviting in the Cooper and Slim Runway. Chambray blue finds its silver lining when paired with stainless steel. The two-tone pairing of soft chambray blue acetate with sleek stainless steel takes chic to a new level and is available in classics like the Blair, Parker and Chan- ning. A reinvented take on white lends a sporty feel to some of the collec- tion's most iconic styles. The Slim Runway is a sleek standout with a clean white dial and coordinating two-tone bracelet featuring white acetate and gold-tone stainless steel. The always-glamorous Parker plays on the sporty-chic side with a two-tone white acetate band and pearl-white dial. Michael Kors is available from Sunlab & VIP outlets From third left: Daniel Vella Friggieri, Actavis, Vice President Africa, Alan Curry founder of LifeCycle foundation and Sergio Vella, VP manufacturing operations, Western Europe. Minister Leo Brincat and Ing. Mario Schembri Showcasing their life, travels and experiences: the six Emirates crew members