Issue link: https://maltatoday.uberflip.com/i/591015
Events 48 maltatoday, SUNDAY, 25 OCTOBER 2015 2015 limited edition Perrier inspired by street art PERRIER is known for overturn- ing conventions, and after call- ing on the creativity of three in- ternational stars of the street art movement in 2014, Perrier takes a new stand this year and turns to a single well-known artist: L'Atlas. This collaboration showcases a uniquely distinctive style of street art. Perrier has always been in tune with the times so it was an obvi- ous choice to turn to street art – one of the principal artistic movements of the 21st century. Having a large international reso- nance amongst the general public and in particular with the young population, the movement allows interaction with the people. It is diverse and a source of a variety of artistic inspirations, and it incar- nates a number of strong values, many of them being representa- tive for the brand Perrier. All this taken together, it is no surprise that Perrier has chosen to follow up with this second street art edi- tion in 2015. Master of the gaffer and of space, L'Atlas invents labyrinths with the barest of means at hand. For Per- rier and the Inspired by Street Art limited edition, he has created a number of exclusive designs that beautify the cans and bottles by juxtaposing the notions of full and empty. In fleshing out the project, he began with the logo, the L'Atlas blaze which, as in all his work, has to be deciphered amidst a maze of geometric lines. He then wanted to bring into play the very essence of Perrier sparkling water: the bubbles. Lastly, remembering earlier artwork for Perrier - the bubble, the tennis ball, the signa- ture green and white – he worked to build on the tension and con- trast between line and circle, "A dynamic specific to the exploding bubble". "The size of the labels and the surface of the cans are not a con- straint but rather an opportunity to do something new," comment- ed L'Atlas. Why collaborate with Perrier? L'Atlas' first answer is that Per- rier is classy. Beyond that initial instinctive reaction, L'Atlas gives further clues: Perrier has a his- tory of dressing up its bottles and cans with the help of well-known artists. Following on from Andy Warhol or Jonone, L'Atlas now writes a new page in the history of a brand with a unique relation- ship with art; Perrier makes the everyday special and by placing his hypnotic graphic motifs on Perrier cans and bottles, L'Atlas builds a bridge between his urban art and our everyday lives; Perrier is a unique brand, an internation- ally known French water associat- ed with a certain art of living and enjoying life. For L'Atlas, "Perrier is a brand that is part of my history, as it is for millions of people all over the planet. Teaming up with Per- rier means vastly expanding my means of expression and my ca- pacity for ubiquity." Somewhere between paint- ing, photography and video, the half optical works of Jules Dedet Granel aka L'Atlas are as mesmer- izing as they are thought-provok- ing. The Parisian artist was born in 1978 and began graffing in the Nineties following his studies in art history, already enthralled by modern calligraphy. The 2015 limited edition Perrier Inspired by Street Art is available in Malta in 20cl glass, 33cl glass, 50cl PET and 1 litre PET packages. Perrier is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited, a member of the Farsons Group Hyundai a true leader in emission-free driving Established in 1967, Hyundai Mo- tor Company is committed to be- coming a lifetime partner in au- tomobiles and beyond. Hyundai's eight manufacturing bases and seven design and technical centres worldwide have produced and sold 4.96 million vehicles globally. As car emissions have become a strong point of contention, Hy- undai continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technol- ogy, starting with the world's first mass-produced hydrogen-pow- ered vehicle, ix35 Fuel Cell. Here are 10 important facts about Hyundai's Fuel Cell programme: 1) There will be 250 Hyundai ix35 Fuel Cells on European roads by the end of 2015 250 Hyundai ix35 Fuel Cell will be delivered to European custom- ers by the end of 2015. That is more than those from every other manufacturer combined. 2) It will be available in 13 Eu- ropean countries by the end of 2015 The Hyundai ix35 Fuel Cell is available in 11 European coun- tries for lease or sale, growing to 13 countries by the end of 2015 when Spain and Switzerland join the distribution network Distribution network primed to expand into countries that create a refuelling infrastructure Globally in 17 countries includ- ing Australia, Canada, Korea, US 3) The ix35 Fuel Cell is the most affordable fuel cell vehicle in Europe The hydrogen-powered ix35 Fuel Cell will be available to everyone and at the lowest retail price for a fuel cell electric vehicle (FCEV). The lowest retail price in Europe will be in Norway, due to no im- port tax or VAT on zero-emission vehicles. 4) ix35 Fuel Cell is the world's first mass-produced and com- mercially available FCEV since 2013 The first Hyundai ix35 Fuel Cell rolled off the assembly line on 26 February 2013, making Hyundai Motor the first automaker to be- gin commercial production of a hydrogen-powered vehicle. In June 2013, Hyundai Motor be- came the world's first automotive manufacturer to mass-produce fuel cell vehicles and make them commercially available, when the first 15 mass produced ix35 Fuel Cell cars were delivered to the City of Copenhagen, Denmark 5) ix35 Fuel Cell already is the fourth-generation of FCEV's from Hyundai The Hyundai ix35 Fuel Cell is already the fourth-generation fuel cell-powered electric vehicle (FCEV) from Hyundai. Hyundai introduced the Santa Fe FCEV in 2000, the Tucson FCEV in 2004 and the ix35 FCEV in 2012. 6) Hyundai is the first manu- facturer to train and equip spe- cialised fuel cell dealerships throughout Europe Hyundai Motor is the first man- ufacturer to train and equip its dealership staff in the servicing and repair of Fuel Cell Electric Ve- hicles, to ensure a consistent level of highly informed, high quality customer service. By the end of 2015 there will be 30 Fuel Cell Dealers in Europe aiming to have 50 by next year 7) Hyundai is currently involved in 2 hydrogen demonstration projects funded by the FCH-JU (http://www.fch.europa.eu/ ) Hydrogen For Innovative Vehi- cles (HyFIVE / http://www.hyfive. eu/) Hydrogen Mobility Europe (H2ME http://www.h2me.eu/) 8) Over one million emission- free kilometres on European roads covered already Hyundai's ix35 Fuel Cell vehicles have already been driven over one million kilometres on European roads, emitting nothing but water. 9) Mileage record on a single hydrogen tank is 700 km The longest trip with an ix35 Fuel Cell on a single tank of Hy- drogen was 700 km (over 100 more than the official range of 594 km) undertaken by independent hydro- gen pioneers Arnt-Gøran Hartvig (Sports Scientist) and Marius Bornstein (Master of Physics) in June 2014. 10) Record-breaking 2,383 km driven emission-free in 24 hours Hydrogen pioneers Arnt-Gøran Hartvig and Marius Bornstein also undertook another challenge of 24 hours non-stop driving with an ix35 Fuel Cell. They covered a record-breaking 2,383 km during this epic endurance test. MSV Life awarded for exceptional customer service MSV Life, the leading life insur- ance company in Malta, recently received an award from the Mal- ta Competition and Consumer Affairs Authority (MCCAA) after participating in a "Service with a Smile" competition. Participating companies were assessed on the basis of question- naires completed by customers of the respective companies as well as the way in which custom- ers' complaints were handled. Victor Farrugia, Chief Opera- tions Officer at MSV Life, said the company gives high priority to customer service. It invests heavily in both training of per- sonnel, office environment and also other resources to enable the company provide an excep- tional customer experience. "We believe that customers deserve and expect top-notch customer service," said Mr Far- rugia. "In an effort to serve cus- tomers better, we have recently opened two regional offices in Birkirkara and Luqa, and cus- tomers now have more options from which to choose their cus- tomer contact point, apart from the main customer service cen- tre in Floriana. "We also place a great deal of importance on handling the oc- casional customer complaint ef- ficiently and equitably. In these circumstances, we investigate each case thoroughly, seek to learn from our mistakes and of- fer compensation to customers if the need arises. Customers' needs change over time and the company is continuously refin- ing its products and methods of customer communication to fit the evolution of customer needs." MSV Life p.l.c. is authorised by the Malta Financial Services Authority to carry on Long Term Business under the Insurance Business Act, 1998