Issue link: https://maltatoday.uberflip.com/i/631983
maltatoday, Wednesday, 27 January 2016 17 Events Emirates becomes world's first airline with a million Instagram followers EmiratEs continues to engage with its fans far and wide as it becomes the first airline to hit the coveted one million follower mark on instagram. the re- markable achievement positions Emirates as the largest trans- portation brand on the popular photo and video-sharing plat- form. recently named the world 's most valuable airline brand, Emirates launched its instagram channel in November 2013. in less than three years, the air- line's diverse and engaging con- tent on instagram has generated over 5.8 million likes and com- ments. From sports, lifestyle and travel, to adventure and food, Emirates uses the channel to tell visual stories that embody what the brand stands for: connect- ing people with what they love. Creative activations such as its hugely popular "Emirates Cabin Crew instagrammers" campaign - where six members of the air- line's cosmopolitan cabin crew community exclusively took over the Emirates instagram channel to showcase their life, travels and experiences - generated over 1 million likes and comments in less than two months. "as the old saying goes, a pic- ture is worth a thousand words. instagram is a great platform for us to share inspiring visual con- tent about our people, interest- ing aspects of our operations, places to see, and things to do while travelling. Emirates has grown its instagram following organically, and we are proud to hit the 1 million followers mile- stone," said Boutros Boutros, Emirates' Divisional senior Vice President, Corporate Communi- cations, marketing & Brand. aside from its recent insta- gram milestone, Emirates has also become the first airline to hit 500,000 followers on Linked- in. this positions the airline as the most followed travel brand in the world on the professional social media network as well as the most followed brand in the middle East. With a combined community size of over 11 mil- lion users across Facebook, twitter, Linkedin, Google+ and instagram, Emirates has set the bar for engagement, not only in the airline category but amongst other lifestyle brands. "Our engaged and growing au- dience on social media ref lect the deep-rooted connection that our customers and fans have with the Emirates brand. We would like to thank all of our fans for their support. We will work hard to continue surprising and delighting them with relevant, entertaining, and inspiring ini- tiatives," Boutros added. to thank its 1 million insta- gram followers, Emirates has launched a month-long global competition on instagram with f light tickets and goodie bags up for grabs. to participate, users need to upload a photo or video on instagram featur- ing Emirates, using the hashtag #iLoveEmirates and mention @ emirates for a chance to win a pair of Economy Class tickets to any one of Emirates' 150 des- tinations, or one of five goodie bags featuring products and merchandise from the Emirates Official store. Follow Emirates on: instagram at instagram.com/ emirates/ Facebook at Facebook.com/ emirates twitter at twitter.com/emir- ates Googe+ at Google. com/+emirates Youtube at Youtube.com/emir- ates Linkedin at Linkedin.com/ company/emirates The voting begins for 2016 Campari Calendar CamPari recently unveiled the full imagery for its iconic 2016 Calendar in New York City, entitled 'the Bit- tersweet Campaign', starring the beautifully charismatic american actress and entrepreneur Kate Hud- son. the blonde beauty has taken the stage in this year's Campari Cal- endar as two separate candidates in the 17th edition in the Calendar collection, dedicated to celebrating Campari's unique, intriguing and versatile bittersweet taste profile. this year's calendar capitalises on the buzz and excitement of elec- tions, asking people to take a stand, express an opinion, and cast their vote via social media, for which as- pect of the classic apéritif they iden- tify with more: Bitter vs sweet. the growing popularity in bitter flavours in the world of mixology and food also plays a central role for the Bittersweet Campaign. the two sides of the 'campaign' are a re- flection of Campari's unmistakable bittersweet taste, whose opposing yet complementary profiles, can be perceived as more bitter, or in con- trast, sweeter, depending on the cocktail in which Campari is used and will culminate on 'election day' on 1 march 2016. throughout the thirteen images, Kate Hudson embodies and per- sonifies these two souls of Campari playing the roles of two different candidates on the campaign trail: one promoting the captivating bit- terness platform versus the other supporting a more subtle, intriguing sweetness platform. Each image by acclaimed inter- national fashion photographer michelangelo di Battista was brought to life further through dra- matic sets and a series of stunning outfits created by leading designers including Vivienne Westwood, Ver- sace, Halston, Brian atwood and Christian Louboutin to name just a few. On starring in the 2016 Campari Calendar, Kate Hudson comments, "For me, this project meant much more than producing a good calen- dar, it was a creative process telling a great story. it was a fabulous cam- paign challenging myself to bring out two different sides to ensure that the pictures told the story in a crea- tive and beautiful way – and that is exactly what we've achieved. "as a person i lean towards the sweeter side, however my taste buds definitely love bitter! this year's theme asks people to take a stand for what they believe in, and this is a very powerful message. the 2016 Calendar is a testament to how well Campari knows itself, seeing itself in a contemporary setting proving that no matter how classic the brand is, there will always be a firm place for Campari within today's contempo- rary world." international fashion photogra- pher michelangelo di Battista, whose career spans over 20 years, brings this intriguing duality to life in the Calendar's images. michelangelo's dedication and passion towards his craft has led him to adopt a unique and distinctive style of photography capturing a mysteriously alluring radiance from his subjects – a style evident in this year's Campari Cal- endar. New Honda Jazz awarded Best in Class Supermini 2015 by Euro NCAP tHE all-new Honda Jazz has been awarded with independent safety organisation Euro NCaP's pres- tigious Best in Class 2015 award in the supermini category. Earlier in 2015 the Honda Jazz achieved a maximum 5-star safety rating. Jazz took the title from a field of nine superminis in total. Each year, Euro NCaP pub- lishes a list of cars that have per- formed the best in their respec- tive categories. to achieve a 'Best in Class' award from Euro NCaP, cars from each category are as- sessed against a weighted sum of the scores in each of the four key areas of assesment: adult Occupant, Child Occupant, Pedestrian and safety as- sist. this sum is used as the basis for comparison of the vehicles. secretary General, michiel van ratingen of Euro NCaP commented, "Euro NCaP congratulates Honda for the Jazz, which re- ceived the Best in Class of 2015 in the supermini category. the award recognizes the Jazz's five star performance and Honda's safety equipment strategy which make it the top performer in this segment." all grades of Jazz are fitted with Honda's City-Brake active system (CtBa) as standard. the mid and upper grades of the Jazz range features Honda's 'advanced Driver assist system' (aDas), a comprehensive suite of active- safety technologies including: Forward Collision Warning, traffic sign recognition system, intelligent speed Limiter, Lane Departure Warning and High- beam support system additionally the Jazz features Honda's advanced Compat- ibility Engineering (aCE) body structure, designed to redirect collision energy away from the passenger compartment, while minimising the damage caused to other impacted vehicles. "We are thrilled to have the Jazz named as the Best in Class super- mini 2015 by Euro NCaP," said Honda motor Europe senior vice president, Philip ross. "Honda is committed to providing custom- ers with high quality products that meet the most stringent safety standards in Europe. this commitment to safety is high- lighted by each Honda model available in Europe – Civic, Cr-V, Jazz and the Hr-V – achieving the full 5-star rating from Euro NCaP. 2015 was a big year for Honda and we have seen the Jazz and our other new products be- ing embraced and appreciated by the customers, as well as organi- sations such as Euro NCaP." about Euro NCaP Euro NCaP provides motor- ing consumers with a realistic and independent assessment of the safety performance of some of the most popular cars sold in Europe Established in 1997 and now backed by seven Eu- ropean Governments, the European Commission and motoring and con- sumer organizations in every EU country, Euro NCaP has rapidly become a catalyst for encouraging safety improvements to new car design. Euro NCaP's star rating scheme focuses on the vehicle4s' overall safety performance which gives consumers an easy to un- derstand single score. the cur- rent rating scheme, introduced in January 2015, uses a weighted score, combining many aspects of a car's safety performance: adult (40%), child (20%) and pedestrian (20%) protection assessment re- sults with the availability of safe- ty assistance devices (20%). For more information please visit: www.euroncap.com