Issue link: https://maltatoday.uberflip.com/i/655581
maltatoday, SUNDAY, 20 MARCH 2016 44 TOP notch marketing gurus and leaders are gathering for the largest ever B2B Market- ing and networking event to provide a bold vision of the future of persuasion that includes chatbots, custom- er experience takes, and a growing demand for ethics. MBR Publication Lim- ited's second annual B2B/ B2C marketing networking conference is in its blaze of preparations and will take place Friday, 8 April, at The Palace, Sliema, where ample seating space will be avail- able. Leading marketers and motivational speakers from household brands like the Edward de Bono Institute, CIM UK, the University of Malta and Traffic Acad- emy USA have all weighed in on their efforts to drive this high powered event and our industry-shaping organisations forward. As the day unfolds, top quality and new-concept market- ing presentations will unveil novel lines of thinking about the Customer Experience, while revealing some divides over strategy. Guests will include Min- ister of Education Evarist Bartolo and Minister for the Economy, Investments and Small Business Chris Car- dona, Prof. Edward De Bono and Margaret Mangion, from The Edward de Bono Institute, Claire Briffa, Head of Corporate Services at ITS, Founding Member of CIM Malta and Visiting Market- ing Lecturer at the Univer- sity of Malta, Jason McClain, Expert Online Marketing Professional and Dot Com guru, together with Nick Strizheus, Founder, both from High Traffic Acad- emy, LLC, Matthew Bezzina, Founder and Director of eCabs, Marvin Gauci, Chef Patron, Tarragon, Caviar & Bull, guest speakers from Imovo, and two special guest speakers from CIM UK. The event will also announce the new CIM Ambassador to Malta. This year, the event will be bigger and better than before. Building on last year's tremendous success, MBR Publications Limited is bringing the biggest sales and marketing effectiveness event back with new ways to improve your customer experience through presen- tations concerning Voice of the Customer, the Drive for Quality and Customer Sat- isfaction in order to realise more deals, for more money, in record time. Highlights from 2015 Last year the B2B Market- ing & Networking Conven- tion brought together over 400 sales and marketing pro- fessionals to dig into what optimised lead-to-market- This Week B2B networking: customer PREPARATIONS for Easter have been ongoing for some weeks at Casa Antonia in Balzan, but activities will reach a high point in the coming days, during Holy Week. Such activities form part of an ongoing initiative for active, healthy ageing and old age care as residents enjoy homelike comforts and compan- ionship within this active com- munity. "In a world where research is increasingly recognizing and documenting the benefits of holistic care, Casa Antonia has, since its inception, understood that caring for a person includes mind, body, and soul," said Casa Antonia General Manager Sa- rah Cassar. "Our emphasis is on holistic quality care within a vi- brant, homelike living environ- ment." The Easter theme featured in several activities including the baking of traditional figolli, talks about Easter traditions around the world, a Bible quiz, and doing crafts related to East- er. A special outing to visit the statue of Christ the Redeemer at Cospicua parish church, fol- lowed by a picnic by the sea, was also organised. Earlier this month, lenten talks were delivered by Fr. Adriano Cachia, featuring topics related to the elderly. Apart from the daily mass throughout the year, which can be viewed live in the comfort of one's room on Casa Antonia TV channel, religious services include exposition of the statue of Our Lady of Sor- rows for one week preceding the feast, preparation of the altar of repose (Sepulkru), and exposi- tion of the Ecce Homo for Good Friday week. This morning, the residents will enjoy Palm Sunday as Balzan's St Gabriel Band Club organises the traditional proces- sion with animals and re-enac- tors that will pass through Casa Antonia's parking area. Tea, cof- fee and light snacks are served during the event. The Easter Triduum, starting with the remembrance of Maun- dy Thursday, and followed by Good Friday functions, will take a livelier turn on Sunday when the residents will be treated to a special Easter lunch celebration complete with a lamb choice, chocolates, qagħaq tal-Appostli, an Easter gift for each resident, and live music. "At Casa Antonia, we love to celebrate special occasions dur- ing the year as they extend a sense of homely feeling that is so much appreciated by our residents," said Cassar. "It is also one of the reasons why Casa An- tonia, a facility surrounded by gardens, has established itself as one of the top nursing and resi- dential care homes in Malta." Further information can be ob- tained on telephone (+356) 2149 6277 or via email to info@casa- antonia.com.mt, or visit the web- site: www.casa-antonia.com.mt Experiencing a meaningful Easter at Casa Antonia From left: Doris Farrugia, and Casa Antonia Activity Coordinator Claire Busuttil together with Maria Gravino making figolli shapes From left: Kathleen Flattery, Casa Antonia Activity Coordinator Claire Busuttil and John Mifsud decorating figolli From left: Anna Fenech, Giovanna Stubbings and Salvatore Falzon setting up one of the Easter Trees at Casa Antonia