Issue link: https://maltatoday.uberflip.com/i/664438
45 Events maltatoday, SUNDAY, 10 APRIL 2016 'Harvesting Light' exhibition at Continental Cars 'H ARV ESTING Light' is a per- sonal exhibition by photogra- pher Keith Ellul. "This exhibition is not only a collection of beautiful and evocative images of Malta's pic- turesque coastal areas, but also a comprehensive exploration of the photographer's inner self. The capturing of these photo- graphs provides clear evidence that, each and every time, Keith Ellul is actually embarking on a spiritual, meditative process that magically transports him to the primordial time when man stood gazing in awe at the power of nature. The short space of time that the camera's shutter travels dur- ing an exposure is sufficient to immortalize each unique mo- ment; it allows one to realize how insignificant man is next nature and creation. It is also perhaps a reminder that the movement of the sun is a strong inf luence not only on our ambi- ence but also on each individual being. This project is a fine example of valid employer and employee relations. The management of Continental Cars has been ex- emplary in giving Keith, one of their valued employees, all the cooperation and encouragement possible in order to make his ex- hibition a success. This is a per- fect way of establishing admi- rable relations through mutual cooperation. More companies should follow suit and recognize and develop the sometimes hid- den talent of their employees." The exhibition is open for pub- lic viewing at Continental Cars Limited (Porsche Showroom), Testaferrata Street, Ta' Xbiex – Monday to Friday 9 am till 6.30pm and Saturday 9am till 12 .00pm. Fashion Fortress concept for Malta Fashion Week MERCEDES-BENZ Fashion Week – Malta's most highly an- ticipated fashion event – is this year introducing a new concept of a Fashion Fortress, to be held at Fort Saint Angelo in Vitto- riosa. The week consists of several fashion shows, exhibitions and parties attended by thousands of visitors every year. Whereas in previous years the event venues were spread out at various loca- tions or around the capital city Valletta, this year's Fashion For- tress concept will put all events within the confines of the fort, except the launch date event on the 14 May, which is taking place at Republic Street, Valletta. "We work very hard to come up with interesting innovations every year," explained executive producer Adrian J. Mizzi. "For this edition we have opted for Fort Saint Angelo as many people have never entered this space since it was not previ- ously accessible to the general public. This location gives us the possibility to hold back-to- back shows at different locations within easy walking distance of each other," he continued. He went on to explain about the logistical challenges involved in using this unique venue and thanked Heritage Malta for their continuing support. Malta Fash- ion Week has often collaborated with Heritage Malta to promote Maltese heritage and culture with its international audience. Minister for Justice, Culture and Local Government Owen Bonnici, who was present at the launch, congratulated Mizzi and his team for their dedication and commitment to the Maltese arts and culture scene and expressed his satisfaction at the progress and growth the event has seen over the years. Mercedes-Benz Fashion Week Malta culminates at the Cha- milia Malta Fashion Awards on Saturday 21 May, at Malta big- gest fashion party that is also being held at one of the piazzas within the Fashion Fortress. In this event, the top talent work- ing in the Maltese fashion in- dustry is awarded the much coveted golden statuette. Nine categories are awarded consist- ing of female model and female photo model, male model and male photo model, makeup art- ist, hair stylist, fashion styl- ist and fashion photographer. Nominees for these awards will be announced within the com- ing weeks. Several international crews have already started prepara- tions for covering Mercedes- Benz Fashion Week Malta and exposure on international me- dia is expected to be substantial. All MFWA events, except for the Awards event are accessi- ble free of charge by placing a reservation on the website. All this is made possible with the support of sponsors including Mercedes-Benz, Chamilia, Diet Coke, Valletta 2018, Heritage Malta, Malta Tourism Author- ity, Aldo Shoes and Accessories and Eva Garden. More updated information is available from: w w w.maltafash- ionweek.com New brand identity for Frank Salt Real Estate Frank Salt Real Estate has recently undergone a total brand review, which was presented and launched during the Annual General Con- ference held last month. The new brand identity reflects Frank Salt Real Estate's commitment to provide the highest level of service on the market in order to meet its cli- ent's expectations. The new brand doubt- lessly retains the in- tegrity and experience associated with it, but has been revamped to make it more visually current and appealing to today's customers. The rebranding process was led by the company's chief operating officer Darren de Domenico, since joining the company at the end of 2014. "Identity is very important in to- day's world and I believe in its in- trinsic value," he says. "Clients look for an identity they can recognise – whether it is a logo, a corporate design or a new of style of commu- nication. It was time for us to bring all of that together and, as a result, we have now rolled out our new corporate design, together with a revamped logo, which I trust clearly represents who we are." De Domenico explains that the team behind the new brand worked hard to determine exactly what the company wished to portray. "The Frank Salt Real Estate brand was already very established and rec- ognised as a leading brand, so we knew we wanted to maintain what it represented while still bringing it forward to reflect its present and future approach." "Frank Salt Real Estate is a com- pany with nearly fifty years' experi- ence and remains the most trusted real estate company on the market. Today the brand is recognized as a bench mark in the real estate in- dustry and when it comes to ser- vice, professionalism, values and integrity, Frank Salt is a by far the leader – It was therefore important that our new logo communicated all this, and more." The new logo effectively manages to capture the company's history, as well as its future. It combines elements of Frank Salt's trademark 'house', presents greater focus on the actual brand name and con- firms the company was established in 1969. "This longevity is impor- tant to us and to our customers, so it was vital that this was still incor- porated, as it helps to confirm our experience in the market," contin- ues De Domenico. Furthermore, the company's cor- porate colour palette has also by updated and is now stronger and bolder. The hues chosen reflect the rich green applied to traditional Maltese apertures, with a subtle touch of gold, which successfully maintain the brand's classic sensi- bility. "And that permanence is exactly what matters most to our clients. When someone intends to buy or sell a property, we believe, trust and experience are the key factors they will consider when choosing a real estate agency – and that is where we certainly excel, as there are few companies on the market that can provide the same level of knowledge and experience we offer." The rebranding exercise is all very much in line with the exciting de- velopment taking place within the company, which will also see the opening of new offices in Ibragg, Mosta, San Gwann, Fgura and Cospicua. "We are now very keen to share our new brand with the public and, of course, with the generations of customers who have been so loyal to Frank Salt Real Estate over the years". Keith Ellul