Issue link: https://maltatoday.uberflip.com/i/679878
45 Events maltatoday, SUNDAY, 15 MAY 2016 Become a better leader IDEA Leadership & Management Institute has announced that it will be organising NCFHE ac- credited training programme – the Award in Principles of Lead- ership (MQF 4). Aimed at Supervisors, Team Leaders and Middle Manag- ers, this course will commence on Tuesday, 2 June 2016 and is one month long with 28 contact hours. The course is based on 8 sessions of 3.5 hours each and will be held twice a week in the after- noon. Cost for this course is €450. "The aim of this training pro- gramme is to provide team lead- ers and managers with the neces- sary tools and knowledge to lead people in their respective organi- sations. The course will enable participants to gain more insight on current Leadership practices and gain more awareness about their own leadership style," said Silvio De Bono, Director of Stud- ies. By the end of the training pro- gramme, the participants will be able to apply different leadership theories, adopt their leadership style to working environment, handle change and conflict, and finally, develop leadership skills including: motivation, assertive- ness, and time and stress man- agement. For further information please visit our website at www.idea- malta.com, or send us an email: info@ideamalta.com. Alterna- tively, call on: 2145 6310 FOR the fourth consecutive year, Banif Bank has collabo- rated with the MCAST Institute for the Creative Arts to provide opportunities and exposure to students following the Higher National Diploma in Fine Art, through a Life Case project. The project gives students the opportunity to work with a cli- ent – Banif Bank in this case – in a real life exercise. Work- ing in line with certain speci- fications, brand guidelines and requirements, the 'Life Case' bridges the gap between educa- tion and industry. This year's project, entitled Meditgħid, was aimed at high- lighting unif ying aspects of Mediterranean culture, as well as exploring themes such as colours, patterns, fashion, cui- sine, history and language. To this end, Banif arranged for the senior lecturer from the Univer- sity of Malta and coordinator of literary association Inizjamed Adrian Grima to share some ideas with students and engage in a discussion which explored different elements and visuals associated with Mediterranean countries. The cohort of ten students were commissioned to create an artistic installation containing reproductions or originals of 2D works, as well as to propose methods of exhibit- ing their works, which were then presented to the Bank. "We are always pleasantly surprised by the quality and originality of the students' final works," said Karl Dingli, Head of Corporate Services at Banif Bank. "We are happy to have been given high quality work. More importantly our collabo- ration gives students a chance to work with Banif as a 'client' in a simulated work commission sce- nario. This gives students both experience and exposure. The Bank is proud to be contribut- ing towards the development of the next generation of aspiring young artists." MCAST students complete Banif Life Case CIM appoints Louis Naudi as Marketing Ambassador CIM, (The Chartered Institute of Marketing), the world's lead- ing professional marketing body has appointed Louis Naudi, one of only a handful of its Fellows, as the new marketing Ambas- sador for Malta. This is part of its new model to create a global CIM community that operates towards shared values and objec- tives. Louis Naudi commented, "I am obviously excited at being ap- pointed to this position as it will allow me to further continue the work I started in 2014, highlight- ing the role and importance of marketing in Malta today." Ian Marshall, Head of Inter- national Relations at CIM, said that, "Over the last year, there has been overall recognition of the need to change and evolve. It was felt that the time was right to review, improve and standardise how regions, branches and sec- tor groups operated within the CIM framework for the benefit of members and the profession." Ian goes on to say, "An Ambas- sador is a key representative of CIM who is the main point of contact in selected international markets where there is no formal membership group or branch. In Malta, our activities have been very low key and we expect this to change. "The international Ambas- sadors will improve the level of contact CIM has with local busi- nesses, media and the public, encouraging members to come together to discuss general busi- ness, market and economic is- sues. "They will act as a focus for lo- cal professional marketers and encourage members to network and engage with the CIM profes- sional pathway- assisting with government/public policy issues from a local perspective, contrib- uting local news to regional/local member communications and liaising with Universities, Col- leges, schools and young people on careers promotion." Marshall says: "CIM is very pleased to welcome Louis Nau- di as the CIM Ambassador for Malta. We are looking forward to working with Louis and are eager to develop marketing abil- ity in this region. We welcome marketers in Malta to take CIM's qualifications and gain access to the wealth of membership ben- efits and support which CIM provides." Louis Naudi Taste More – new Kinnie campaign showcases brand variants A new Kinnie campaign current- ly rolling out nationwide on vari- ous media channels showcases the Kinnie portfolio and high- lights the choice of variants that the brand offers, enticing con- sumers to find the 'right' Kin- nie for them. Using the tagline 'Taste More' and playing on the brand's quirky and unique per- sonality, the campaign aims to engage with consumers in a fun and entertaining manner. "Acknowledging that today's consumers are much more dis- cerning about their lifestyle and diet, we want to reinforce the fact that our portfolio offers them the opportunity to choose the right Kinnie variant which is in tune with their lifestyle," commented Lara Filletti, Brand Executive for Kinnie at Simonds Farsons Cisk plc. "The underlying campaign con- cept is lighthearted and builds on the unique and distinctive aspect of Malta's own favourite soft drink, its taste, using social media hashtags #TasteMore and #NothingLikeIt to drive brand engagement," continued Filletti. All the material used in the campaign was entirely produced locally, features Maltese talent and also features local leading band Red Electrick 's popular track, Shake, from their latest al- bum Inside You. To view the video visit: h t t p s : // w w w . y o u t u b e . c o m / watch?v=oh1CimwJOTY. Kinnie, and its variants Kin- nie Vita, Diet Kinnie and Kinnie Zest are produced, marketed and distributed by Simonds Farsons Cisk plc