Issue link: https://maltatoday.uberflip.com/i/709569
41 Events maltatoday, SUNDAY, 31 JULY 2016 Aussie – more than just a haircare range THE Aussie line-up offered by VJ Salomone Marketing was launched in Malta at the start of July, and currently consists of 23 items in total. The range is already available at leading stores, including Smart Supermarket, GS Superstore, Park Towers Santa Venera; Shoppers; Carters; Melita Pharmacy, Remi Hairdressing and via the official VJ Salomone Marketing online shop: shop.vjsm.com.mt – with heaps more to join the list soon. Aussie is about wanting your hair to look good. But it's also about never letting that get in the way of having a good time. We know you'll love the Aussie line-up almost as much as you'll love your Aussome hair after us- ing them. Because hey, although we know there's more to life than hair, we still think it's a pretty good place to start. Aussome hair has true Aussie roots Yep, Aussie really did start in that down-under land. With a bunch of bush plants to be exact, plus a splash of follicular genius and a ute-load of Aussie Aus- someness. So, back to 1979, the era of flicks, flares and big hair (and that was just the boys)… The start of an obsession Ah, the age of disco, and ar- guably the coolest decade for hair. In 1979, American hair wizard Tom Redmond visited the magical Land of Oz. In be- tween doing The Hustle and caressing his oversized lapels, he found (or rather, stumbled upon) something pretty darned Aussome. With the help of an Aussie chemist (we like to think of him as a bonkers professor type, but he was a kinda regular clever fella), Tom discovered the di- verse delights of some of the land-down-under's indigenous plant life. And he began experi- menting with some weird, wild and pretty whacky formulas. And lo, Aussie 3 Minute Mira- cle was born. It was our first ever product – and is now the UK's number one hair treat- ment. Nice going, Tom. Anyway, back to the early 80s. Tom quit his job as a beauty product sales rep to pursue the much more exciting path of AUSSIE SUPREME GODFA- THER TO ALL. Other products soon followed: Aussie Mega Shampoo and a bit of an experiment called Aussie Hair Salad (using fruits and veg to give body to fine hair… you see, we loved being different, even back then). In 1985, Tom came up with the sample-size packs that still save our globe-trotting selves. Then in 1990 Hair Insurance leave-in conditioner was launched – and a generation of Aussie girls fell in love with its protective fabu- lousness. Five years later, Tom introduced the new and unique- to-Aussie squeeze-bottle for 3 Minute Miracle. What. A. Guy. Aaaand Hello World … Fast-forward to 2009, and Aussie achieved world domina- tion (well, pretty much). After Aussifying the UK, we began to conquer Europe, shimmying from north to south, west to east, and even across the Euro- pean borders to Israel and Hong Kong. It's been a word-of-mouth story ever since. We're not a brand to shout from the roof- tops (we let you do that for us – and you're pretty bloomin' good at it). Those in the know have passed on our secret to those not yet converted (or as we like to put it: those who haven't yet found their Aussome) – and these days, the Aussie line-up are bona-fide hair superheros here in the UK. Tom's exotic experimentation and intrepid entrepreneurial- ism (easy for you to say) raised the stakes, and a few eyebrows. Our ingredients and formulas are utterly unique. But the bot- tom line of our products is that they're blessed with extracts of gorgeously exotic goodness. And you can't say fairer than that. From left: Aussie Model, Marco showing off the Aussie Miracle Moist Shampoo; Aussie Brand Manager, Marija Mijovic, holding the (mini) Aussie MEGA Dry Shampoo; and Aus- sie Model, Janice with the life-saving, Aussie Take the Heat 3 Minute Miracle Deep Treatment InCampagna Malta collaborates with Maltese growers who practise chemical-free farming I N C A M P A G N A Malta, recently introduced locally representing In- Campagna Rete in Sicily, is collabo- rating with Mal- tese farmers who are either certified organic or are in conversion to promote the con- sumption of sustainable and sea- sonal produce which is chemical- free. InCampagna Malta is an online platform (incampagna.com.mt) where customers can buy certi- fied-organic fruit, vegetables and a variety of products, and other artisan food which is guaranteed to be chemical free. The online shop is closed for summer and will be back in operation in Sep- tember. In the meantime, InCampagna Malta is collaborating with Mal- tese farmers who are either al- ready certified organic or are in conversion. So far, the network includes the certified-organic Majjistral Eco Farm in Manikata and two other farms which are in conversion: Vincent's Eco Farm in Mgarr and Paul Galea of Bahrija. "InCampagna Malta has always been very respectful and grateful for the work carried out by Mal- tese producers who practise sus- tainable and environment-friend- ly farming," said InCampagna representative Franco Battaglia. "In fact, when InCampagna was introduced in Malta, it was never meant to compete with the local farmers, but to fill in the gap left by the limited volumes of pesti- cide-free Maltese produce. The demand for pure and literally nat- ural food increased exponentially as consumers become more con- scious of the effects chemicals in the soil and sprayed crops have on their health - which are proven to lead to a number of allergies and illnesses." Apart from the personal service offered, InCampagna gained con- sumers' trust thanks to its trans- parent certification and informa- tion on the origin and traceability of each food item. "This is InCampagna's ethic, which gives people the peace of mind that they're getting what they're paying for. Every single item can be traced to its producer; certification is by all means im- portant, but consumers are best served when they are equipped with the information of the origin and traceability of the produce, where it has been certified if it is, and how reliable the controlling body is to ensure that best prac- tices have been applied where the produce was grown at source," said Mr Battaglia. Even with the Maltese produce, consumers will continue to know which farm every item purchased comes from. Majjistral's Eco Farm's owner Joe Sciberras, who also forms part of the Malta Organic Agriculture Movement (MOAM), said this kind of cooperation is very healthy for the Maltese consumer and is also looking forward to exchanges with InCampagna's producers to keep updated with technologies adopted in a similar climate on a land which faces more or less the same challenges. "We are glad that InCampagna is supporting Maltese farmers by collaborating with them to sell their produce – fruit of very labour-intensive work and high expenses," said Mr Sciberras. "This is what eating organically means literally – at zero-kilome- tre and seasonal, being thankful of what nature offers, rather than wasting what grows naturally to satisfy fads to eat anything, from anywhere at any time of the year. "The more peo- ple understand the importance of liv- ing life as it should be, the more they become likely to buy chemical- free produce, which in turn will encourage farmers to go back to basic agriculture – which will not only benefit people's health but also Malta's environment." This was echoed by Gloria Camilleri who runs Vincent's Eco Farm, fondly named after her late father. "Our land has been in conversion and free of any chemical or artifi- cial fertilisers in the soil, and pes- ticides on the crop for a number of years now. The investment in this initiative is huge, but we keep positive thanks to the rewarding feedback from consumers. "These people are prepared to undo certain habits we have grown in eating; ie, giving up on the illusion of having every kind of fruit and vegetables at all times of the year in a Mediterranean climate like Malta, and instead embrace what nature provides us in season rather than making exotic fare a staple in our diet. Nature is not stupid and it surely was made in a way to sustain us without needing to resort to what is unnatural in a Mediterranean climate." Those who are interested to receive home-delivered produce (which does not fall under the In- Campagna certification) can look out for updates on the InCam- pagna Facebook page InCampag- na Malta or send either a private message, an email on info@in- campagna.com.mt or text on 7930 5590. Pick-up points are also available at Hames Sensi in Fgura, Shanti Health Shop in Mosta and Soap Café in Sliema. Glenn Ellul wins the Red Bull Curates: The Canvas Cooler Project GLENN Ellul won the first edition of the Red Bull Curates Canvas Cooler Project that was organised by Red Bull with the collaboration of Add More Colors, a street art agency. After a selection process that saw nearly 40 artists submit their application, six artists were faced with the challenge to turn 6 blank Red Bull coolers into works of art. During the exhibition night that was held on Wednesday 20 July at Cafe Del Mar, Glenn Ellul man- aged to impress with his MedAsia Lounge cooler and won the exhibi- tion with maximum points from all the judges and the most votes from the guests who attended the event. More information about the event can be found on the Facebook page Red Bull Curates: Canvas Cooler Project // Malta. U*BET winners donate their winnings to charity MALTCO Lotteries, the custodian of Malta's national lottery brand, have presented the winners of the EURO 2016 Facebook Photo Com- petition with their cash prizes, two of whom decided to donate their monetary prize to charities: Pet Finder Malta and the Children's Home run by the Sisters of Angela House in Gwardamangia. Participants in the U*BET Face- book Competition took selfies or photos of themselves together with creating an original design contain- ing the U*BET 'Live the Game' slo- gan. The six photos that gathered the most likes won cash prizes, with the first prize being €1,000, while the five other winners each received €200. The captions which some of the winners included with their photos were heartfelt. One winner wrote: "U*BET!!! No messing with 'Heidi & Lulu' (the two dogs benefitting from this prize) to win this Game! Any winnings are donated to 'Pet Finder Malta' to help Sanctuaries in need. Like, Like, Like xxx." Another of the winning entries, from renowned sports journal- ist Sandro Micallef, read: "We are in the U*BET competition as well #tvmsports!! Like our photo and should we win by getting most likes we will donate the total financial prize to the Children's Home, run by the Sisters of Angela House in G'Mangia as a sign of support, ap- preciation and dedication." Maltco Lotteries CEO Vasileios Kasiotakis said: "EURO 2016 was a great opportunity for all football fans to engage in our retail outlets as well as online at U*BET's Facebook page. The response has been very positive." "I'm sure that the chance to take part in this innovative Facebook competition organised by our U*BET team helped the commu- nity to explore the wonderful gen- erous side of the Maltese character, and have fun in the process. Maltco would like to thank everyone for taking part and in particular those winners who were so kind in donat- ing their winnings to charity." For further information, email info@ maltco.net, visit the Maltco website www.maltco.com or call 2388 3000. PHOTOGRAPHY BY ANDREW LARGE