Issue link: https://maltatoday.uberflip.com/i/712794
maltatoday, SUNDAY, 17 JULY 2016 II Motoring HYUNDAI Motor has expand- ed its digital car sales revolu- tion to Spain by launching the new digital car dealership Hyundai Click2Drive. The new concept is accompanied by the opening of the first Hyundai Click2Drive Gamboa dealer- ship in Madrid, building on the success of Rockar Hyndai in the United Kingdom. Launching Hyundai Click- 2Drive and opening the new Hyundai Click2Drive Gam- boa dealership is the latest achievement in the company's digital strategy to revolutionize traditional car sales. The store is operated by Hyundai dealer Motor Gamboa Group and located in Gran Plaza 2 shop- ping centre in Majadahonda, Madrid. The vehicles are presented without barriers in the shop it- self: customers can see them, touch them and even try them out without having to make a commitment. The dealership further offers an end to end online buying process for the first time for the entire Hyundai range. At Hyundai Click2Drive Gamboa you can do every- thing online: configure the car you want, get a valuation for a used car, and choose your preferred financing option, up until completion of a sale. "With the Hyundai Click- 2Drive launch and the open- ing of Hyundai Click2Drive Gamboa we take another step in responding to changing customer needs in the age of digitalization", said Thomas A. Schmid, Chief Operating Of- ficer at Hyundai Motor Europe. "This pioneering approach to car sales demonstrates our commitment to customer-cen- tred retailing, creating a very convenient, transparent and flexible purchase process." The official opening cer- emony of the first Hyundai Click2Drive online car dealer- ship was attended by several company executives. Hyundai Motor Company was repre- sented by Mr. Woong Sik Oh, the Global Head of Network Development, while Hyundai Motor Europe was represented by Mr. Yong June Jin, Dealer Network Development Coordi- nator. They were accompanied by Dong Huwy Park, President and CEO of Hyundai Motor España, and Leopoldo Sa- trústegui, Managing Director at Hyundai Motor España. José López Gamboa, owner of Mo- tor Gamboa Group, hosted the event and explained how the new business will work. Millions of customers visit shopping centres every day. Since 2014, they can further experience and buy Hyundai cars directly while shopping: Rockar Hyundai, an innova- tive approach to new car buying, has established two stores in the United Kingdom, where visitors can research, test-drive, part-exchange their old car and purchase a new Hyundai – with cash or various finance packages – all at the click of a mouse or touch of a button. The car sales revolution continues as Hyundai launches digital car dealership in Spain JEEP on stage at 50th edition of Montreux Jazz JEEP was supporting the Mon- treux Jazz Festival, one of the most prestigious jazz festivals in the world. This year's special edition which kicked off on July 1, marks the 50th anniversary of the Festival and coincides with JEEP's 75th Jubilee celebration. Three unique show cars cre- ated by Garage Italia Customs and inspired to the Festival made their debut in Montreux. 30 Jeep vehicles were made available to shuttle performers and international guests such as Muse, Lana Del Rey, Santana, Deep Purple, Neil Young, Simply Red, Van Morrison, Patti Smith, Marcus Miller and Zappa. The 50th edition of the Mon- treux Jazz Festival in the beautiful Swiss town overlooking Lake Geneva, featured JEEP as Global Partner for the second year running. Recognized as one of the most important and pres- tigious music festivals in Europe, attracting each year visitors and great performers from all over the world, the Montreux Jazz Festival was a very special edition, as it celebrated its 50th birthday. To honour the occasion, three unique show cars created for the JEEP brand and based on Grand Cherokee, Renegade and Cherokee were revealed to the public attending the event. Dedi- cated to Montreux Jazz Festival, these show cars were produced in collaboration with Garage Italia Customs (GIC) and are inspired by the world of music. The Jeep brand and the Mon- treux Jazz Festival stand out in their respective fields. Jeep, with its 75-year history, is a real lifestyle brand and a legend in the automotive sector, while the Montreux Jazz Festival has been at the forefront of music innova- tion and evolution for the last 50 years. Both brands stand out for the passion, authenticity and quality experience they deliver to their fans and customers and can claim a history of innovation and the ability to pioneer and antici- pate trends, while remaining true to their roots. Core of the 2016 partnership were the exclusive Jeep activities at the branded locations along the lakeshore, in particular those that will take place at the Jeep Temporary Store and at the Ter- race Le Jardin. Located one and half kilometres from the Audito- rium area, on the lakeshore, the Jeep Temporary Store was the place where visitors can book a test drive of the Jeep range, including the "75th Anniversary" special edition models. Also inspired by the 'Free To Improvise' claim is the advertis- ing campaign produced by the creative team of Leo Burnett to celebrate the partnership between the Jeep brand and Montreux Jazz Festival, as their respective anniversaries. A short video clip, highlighting the concept of freedom to improvise was broadcast in the Montreux Jazz Cafés across Europe and on the web. This video clip features images of legendary Jeep models on the notes of a jazz motif of the 40s and brings the audience back to the origins of the Jeep brand and of the festival itself, which over the years opened its original formula to welcome several dif- ferent musical genres.