Issue link: https://maltatoday.uberflip.com/i/736806
43 Events maltatoday, SUNDAY, 9 OCTOBER 2016 Jennifer Aniston makes a new friend on Emirates HOLLY WOOD actress, direc- tor and producer Jennifer An- iston makes a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertising campaign for the world's best airline*. The ad builds on the success of the first Emirates-Jennifer Aniston ad launched last year, a much talked-about campaign which quickly went viral. In a similar vein to the first light-hearted TVC, the Golden Globe and Emmy award-win- ning actress brings her distinc- tive personality, classic style, and a touch of humour, to showcase the A380. In the ad, Jennifer befriends Cooper, a feisty young boy who she finds playing in her Private Suite in the Emirates First Class cabin, while she was freshening up in the Shower Spa. The two strike up a conversation and build rapport, as they stroll through Emirates' Business Class cabin and Onboard Lounge. Sitting on the stairs between the lower and upper decks of the aircraft, Cooper tells Jennifer about his aspirations to become a pilot – of 'this plane', pointing to his model Emirates A380 aircraft. In Economy Class, Cooper is finally reunited with his sur- prised parents where Jennifer chooses to remain and enjoy Emirates' ice inf light entertain- ment system with Cooper. The ad ends with Cooper's mother relaxing in Jennifer's Private Suite, having exchanged places with the Holly wood star. Boutros Boutros, Emirates' Divisional Senior Vice Presi- dent, Corporate Communica- tions, Marketing & Brand ex- plained: "A year ago, when we launched our first ad featur- ing Jennifer Aniston, we were overwhelmed by what a social phenomenon it became. The humour resonated with audi- ences around the world, and the ad was viewed by millions of people, generating thou- sands of conversations. Fans of both Emirates and Jennifer loved her effortless charm and humour, and enjoyed a story that deviated from traditional airline advertising. "We were overrun with re- quests to see Jennifer again. She has an enduring, universal appeal that is at once sophisti- cated, but also down to earth – a great match for our brand. This new ad perfectly captures the fun, spontaneity and glam- our of f lying on Emirates, and we are confident audiences will find it as memorable as the first." The TVC was directed by industry veteran and Oscar- nominee Bryan Buckley, who is acclaimed for his numerous Super Bowl ads. The script and creative concept was a collabo- ration between Buckley and Emirates' in-house advertising team and produced in conjunc- tion with the WPP Group. The TVC can be viewed on the Emirates website or on the Emirates YouTube chan- nel, Facebook page, Twitter and Instagram. Fans can join the conversation using the tag #JensBack. Jennifer Aniston and her co-star Cooper onboard A380 in the new TVC Fapi Motors help raise breast cancer awareness THE second edition of the Atlas Motorcycle Ride, an initiative in- volving a number of motorbikes riding in aid of Pink October, was organised last Sunday, 2nd of Oc- tober. The event involved a fleet of motorbikes of every make and model riding across the Maltese roads, all with some pink symbol – an innovative method specifically aimed at raising funds for the Pink October foundation. All proceed- ings went towards facilitating the research processes of finding bet- ter treatment for breast cancer, as well as raising awareness about the disease itself. Motorbikes left Golden Bay at 8:30 a.m and drove towards the Atlas offices in the Ta' Xbiex ma- rina, where motorbikes where ex- hibited. the participation of KTM and Harley-Davidson® was inevita- ble, with a number of riders wear- ing pink or Pink October t-shirts. During the event, St. James dis- tributed mammogram vouchers at a reduced price; Fapi Motors also did their part by donating a €200 euro voucher worth of showroom accessories to give out during the event. Fapi Motors' participation in this event shows just how much the company recognises the need to raise awareness about the type of lifestyle a person is leading and encourages the fact that regular medical check-ups are a necessity. Fapi Motors are the official dis- tributors of the KTM and Harley- Davidson® Brands. For more in- formation send an e-mail to info@ FapiMotors.com.mt or visit our showroom in Mdina Road, Attard. GSD Marketing smart machines give visitors a treat at Science in the City FOLLOWING last year's suc- cessful participation at Science in the City, during which the in- novative EKOCYCLE Cube 3D printer was showcased, this year GSD Marketing Ltd introduced their smart vending machines. These high tech vending ma- chines combine next-generation technology with current digital trends thus adding an interest- ing twist towards promoting new products. This was GSD Market- ing's third year at the popular annual festival Science in the City which was held in Valletta last week (September 30). GSD Marketing Ltd is the dis- tributor of drinks by The Coca- Cola Company, produced in Mal- ta by The General Soft Drinks Co. Ltd. Recently, GSD Market- ing invested in custom-made intelligent machines combining barcode authentication tech- nology with marketing of new products in an innovative way. The technology used in these vending machines was developed in collaboration with Cloudlabs Ltd. "GSD Marketing Ltd always strives to communicate with its consumers in their preferred language, combining technology with the element of fun which to- day's digital world provides," said General Manager Brian Galea. "Year on year, Science in the City provides an excellent platform to share GSD Marketing's latest technology applications with the public." "These intelligent vending ma- chines enable us to reach out to our audience encouraging them to taste the feeling of our bev- erages through a memorable experience," said Public Affairs & Communications Executive Clarissa Jones. Some of the bikers and their pillion riders who took part in the Atlas Motorcycle Ride