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41 Events maltatoday, SUNDAY, 29 JANUARY 2017 Deloitte combines skills and expertise to launch Deloitte Digital Deloitte Malta is placing digital strategy and transformation at the forefront of its agenda as it launches Deloitte Digital, the ac- credited brand of the wider De- loitte network of member firms which combines Deloitte's global- ly recognised strength in business transformation and technology implementation with the capa- bilities of a world-class digital agency. Deloitte Digital is recognised worldwide as an inno- vative leader that can support organisations across the digital life- cycle – from working to define a bold digital strategy to designing and building online and mobile presence; using agile methods that move quickly from digital concept to digi- tal reality; innovative mobile, web, and social solutions to increase the impact of digital for its people and its clients. Its focus is on the areas of digital strategy, mobile, social/web, con- tent management and managed services. Underpinned by digital tech architecture, application im- plementation and development expertise, the approach of De- loitte Digital's work is with great energy and passion as they align the client's business aspirations. Bringing talent and skills from across the consulting business, Deloitte Digital's people have the business acumen of a strategic advisor, the design capability of a creative agency and the engineer- ing depth of a technology firm. Deloitte Digital can shape their range of capabilities into an inte- grated solution for those transfor- mation projects requiring exper- tise in areas such as operations, human capital management, risk management and data analytics. Malcolm Booker, Deloitte Malta CEO said, "Digital is enabling business transformation at an un- precedented rate. It is impacting business models and redefining the way companies interact and engage with clients, while also becoming an intrinsic and essen- tial part of their service offering. There is no doubt that those com- panies that do not leverage digital to their advantage will ultimately lose out to competitors who do. We envisage major opportuni- ties for Deloitte Digital in Malta and beyond, as clients look to us for guidance on how to coun- ter the disruptive forces that are challenging their business. This belief led us to acquire the Alert Group, in order to be able to hit the ground running when it comes to offering a top notch dig- ital service offering. We are now fully committed to building upon the considerable experience of the existing digital team in providing the necessary investment and re- sources for a fully-fledged digital agency worthy of the Deloitte Digital brand." Deloitte Malta started the move towards offering digital services when it acquired Alert Group ear- lier this year. Alert Group will now operate under the Deloitte Digital global brand. Claudine Cassar, the founder of Alert Group and Deloitte Malta Digital and Technology Leader said, "With the digital revolution, industries are facing many new challenges and oppor- tunities. The launch of Deloitte Digital will combine our digital and creative skills with the industry expertise we have built up over the years. The Deloitte Digital team will be of- fering a comprehensive range of services for organisations who want to make effective use of the internet and advanced tech- nologies in order to grow their business." The Deloitte Digital team in Malta is made up of 30 full-time development and technical staff offering world class solutions in the fields of web design, web ap- plication development, content management systems, online payment management and e- commerce solutions, co-location services, dedicated servers and hosting solutions, search engine optimisation and social media consultancy. For more informa- tion, please visit www.deloitte- digital.com.mt Kinnie's successful and popular online video 'Taste More in Val- letta' which was featured on Kin- nie's Facebook page in August 2016 has been selected as a final- ist in the Social Media Campaign category in the next edition of the Malta Communications Author- ity (MCA) eBusiness Awards. The video can be viewed here: h t t p s : // w w w . y o u t u b e . c o m / watch?v=MhMM3NayfpU. "This video was great fun to work on and the people's reac- tions in the video show that they enjoyed their surprise too. We chose Valletta as a location to also showcase our beautiful capital city keeping in mind that our Facebook page has a large number of non-Maltese follow- ers," commented Ms Lara Fil- letti, Kinnie Brand Executive at Simonds Farsons Cisk plc. "The engagement was overwhelming with many positive comments from both locals and tourists and we are proud to see our efforts recognised." The Social Media Campaign category carries a 50% public vot- ing and the general public is be- ing asked to vote for their favour- ite entry by clicking this link: http://ebusinessawards.mca.org. mt/social-media-public-voting. The MCA was set up to regulate communications services, which include, fixed and mobile te- lephony, Internet and TV distri- bution services. It also regulates the postal sector and eCommerce services and Malta's radio spec- trum resources. The eBusiness Awards have the aim of acknowl- edging unique and innovative ideas and initiatives in the use of web-based technologies and eBusiness for businesses and so- ciety at large. Established in 2011, these awards aid in the promo- tion of the most innovative initia- tives in the domain of eBusiness for development and to spread awareness about the role of web- based technologies in addressing social and economic concerns. The winners of each category will be announced during an awards event in April this year. The entrepreneur's DNA Kinnie a finalist in the MCA eBusiness Awards 2016 From prime ministers to top civ- il servants to captains of industry around the world, the word is one: entrepreneurship and innovation are the key sources of economic growth and job creation. Which, of course, raises a key question - what makes an entrepreneur's mindset tick? We generally believe that en- trepreneurs embrace a high level of freedom and flexibility which traditional managers do not, and are thought of as operating in a world which is far more vibrant than the staid corporate life we have been used to. This idealistic vision of entrepreneurship is as convincing. The problem is that it is wrong. Entrepreneurs and tra- ditional managers are more simi- lar to each other than they appear at first glance. Decades of academic research has attempted to zone in on the particular traits of successful entrepreneurial leaders. This re- search has indeed revealed that successful entrepreneurs do share common characteristics. It also shows that building a successful enterprise does not depend ex- clusively on some 'mastermind' behind it. It also needs to be nur- tured in a mixture of internal and external factors, including tim- ing, geography, culture and, fre- quently, luck. As the founders of the World En- trepreneur Of The Year Program, EY has contributed a number of surveys aiding the compilation of the 'Nature or Nurture: Decod- ing the DNA of the Entrepreneur' report. This report features an analysis of a survey of 685 entre- preneurial business leaders from around the world and is informed by a series of in-depth interviews with EY Entrepreneur Of The Year Award winners. Below are its key findings. 1. Entrepreneurship is mostly a product of nurture not nature Many path breaking entrepre- neurs start at a relatively young age. Yet the studies show that both the experience acquired through education as well as paying their dues in traditional corporate en- vironments is vital towards their future success. Indeed, more than half of respondents describe themselves as "transitioned" en- trepreneurs — in other words, they have previously spent time in traditional business cultures be- fore creating their own. 2. Entrepreneurship is a chain, not an occurrence Most survey respondents are "serial entrepreneurs" who have created a minimum of two com- panies. Such entrepreneurial lead- ers gain new valuable insight and lessons into how to make a new business successful. Consequent- ly, they perform a crucial role in the economy and are walking cat- alysts of new ventures. 3. Entrepreneurial success comes mostly from funding, people and know-how 60 percent of the entrepreneurs surveyed say that the barrier they most frequently encounter is lack of funding. In the current envi- ronment this is particularly sig- nificant, even in Malta. The two other most-cited obstacles are people and expertise. 4. Entrepreneurs are 'brothers' (and sisters). True, entrepreneurs may be made, rather than born. But our research has found that they will typically exhibit a combination of behavioural traits and attitudes. The key to this model is a belief that events result directly from an individual's own actions or behav- iour. This is aided by a mind-set that sees opportunity where oth- ers see disruption, along with an acceptance of calculated risk and a tolerance of failure. 5. Entrepreneurial leaders can help traditional companies Employee incentives and the nurturing of innovation are good places from where to start. It is not accidental that rapid growth enterprises tend to place larger chunks of share ownership in the hands of their staff. In addition, while traditional companies have few incentives to disrupt their own business models with game changing innovations, those who do take the plunge are richly re- warded. EY Malta has just launched its Entrepreneur of the Year award. Further information can be found on the website www.eoymalta.com which also directs interested appli- cants to the application form. EY's Entrepreneur of the Year Malta is sponsored by HSBC and supported by the Malta Stock Exchange and the Malta Chamber of Commerce, Enterprise and Industry.