Issue link: https://maltatoday.uberflip.com/i/818637
maltatoday, WEDNESDAY, 3 MAY 2017 17 Events Coca-Cola's one brand strategy unveiled in Malta COCACOLA'S new "One Brand" global marketing strategy – that uses one visual identity system featuring Coca-Cola Red as a unifying colour – was unveiled this week by GSD Marketing Ltd, official bottlers and distributors of Coca-Cola products in Malta. The new Coca-Cola visual iden- tity was launched by GSD Mar- keting Ltd Chief Operating Of- ficer, Maria Micallef, and GSD Marketing Ltd General Manager, Brian Galea, to the company's cli- ents, media and employees dur- ing a series of events held at Gen- eral Soft Drinks which saw the bottling plant serve as a backdrop for the one visual identity system. The new identity is designed to enable consumers to choose the Coca-Cola beverage that best suits their taste, lifestyle and diet. The Red Disc, the signature ele- ment of the new "Taste the Feel- ing" global campaign, appears prominently on the packaging underscoring the company's commitment to provide choice. To clearly identify each product, the signature color is featured throughout the packs with black for Zero, silver for Light and Diet and green for Life. Announcing the new strategy, GSD Marketing Ltd Sales and Marketing Senior Manager, Mar- tin Aguis, said that Coca-Cola was one of the most-loved brands in the world. "But the world is changing and today we are pro- viding our consumers a way to keep enjoying the brand they love by simply choosing the Coke that fits their tastes and lifestyles. This is a powerful reinforcement of our commitment to make our low and no-calorie Coca-Cola products more accessible and appealing while making it easier for consumers to make informed choices." The new packaging will also in- clude the unique product name and benefits on front of pack to help consumers make an in- formed choice: • Coca-Cola original taste • Coca-Cola Diet: unique taste, no calories • Coca-Cola Zero: zero sugar, zero calories • Coca-Cola Life: 36% less sug- ar, with stevia leaf extract Another landmark for Frank Salt Real Estate HSBC Advance customers win with their Visa Platinum FRANK Salt Real Estate held the official opening of their new branch office in Con- stitution Street, Mosta on Wednesday this week. Frank Salt, Chairman of the Frank Salt group of com- panies, highlighted the new corporate look which is being applied to all 14 real estate of- fices in Malta and Gozo. "Our company will soon celebrate its 50th anniversary which is no small achievement. When I look back I can see clearly that our success is due not only to our hard work and profes- sional approach, but also to the fact that we have always been leaders in innovation in the field of real estate, and this is an ongoing process,' he ex- plained. Frank Salt Real Estate's Mo- sta branch, which has become a noticeable landmark in the area, is run by the office man- ager Mr Ray Young and his team who are highly trained in real estate services. "This office is ideally situated to best serve the central region of the island, although we are happy to view, value and show properties all over Malta," said Young. Mosta team (first from left – Mr Joe Baldacchino; Ms Maryrose Buttigieg; Mr Ray Young; Mr Chris Ciantar; Mr Ivan Farrugia TWELVE HSBC Advance cus- tomers took home Apple prizes, including iPhone 7s and iPads, as part of a Visa Platinum credit card usage campaign. All customers who used their HSBC Advance Visa Platinum credit card for their shopping during the campaign period were automatically entered into a draw. The prizes were presented by HSBC Malta's Head of Retail Banking and Wealth Manage- ment, Daniel Robinson, after a competition held during the prize ceremony. Addressing the finalists, Mr Robinson said: "This event and the prizes you have won are a small token of thanks for the loyalty you show towards the bank. It's great to meet some of our Advance customers face to face and hear their feedback and views.'' Mr Robinson also thanked Vi- sa for partnering with the bank throughout the campaign. HSBC Advance is a banking service which includes a number of exclusive benefits such as pref- erential rates on loans, banking services and investments that are not available on HSBC's standard accounts. It is free of charge for all eligible customers. More details about HSBC Advance benefits, terms and conditions, and up-to-date in- formation can be found on the dedicated website www.hsbc.com. mt/advance or by contacting the Bank on 2380 2380. The winners took a trivia to claim the 12 Apple prizes