Issue link: https://maltatoday.uberflip.com/i/888285
maltatoday WEDNESDAY 18 OCTOBER 2017 17 Events Harley-Davidson® celebrating 60 years of Sportster TO celebrate 60 years of Sportster, Harley-Davidson® has announced that riders who purchase any Sportster model between now and November 15th 2017, can benefit from a number of special offers. Models include the Superlow, the Iron 883™, the 1200 Cus- tom, the Superlow 1200T, the XL 1200X Forty-Eight® and the 1200CX Roadster™. Prospective clients who are interested in purchasing a new Sportster can get up to €1,200 off any Sportster 1200 model or up to €883 off any 883 model while stocks last. Fapi Motors are the official dis- tributors of Harley-Davidson® motorcycles in Malta. Visit the showroom in Mdina Road, At- tard, or send an e-mail on info@ FapiMotors.com for further de- tails. Sails on the horizon HERITAGE Malta is organising a guided tour of Fort St Elmo during which visitors will have the opportunity to explore the fort and view the start of this year's Middle Sea Race from the fort's majestic bastions. The guided tour of Fort St Elmo starts at 9.00am. The fort occupies a strategic position at the tip of the Sceberras pen- insula, keeping watch over the mouths of the Grand Harbour and Marsamxett Harbour. Fort St Elmo was built in 1552, but over centuries additions and alterations were carried out to the fort, the latest during the British Period. Light refreshments will be served while watching the fleet participating in the Middle Sea Race sailing out of the Grand Harbour from vantage points inside the fort. Boats will sail to Sicily, the Aeolian Islands (including Stromboli), the Egadi Islands, Pantelleria and Lampedusa, through the South Comino channel, keeping Mal- ta to starboard, to the finish line in Marsaxmett Harbour. Tickets for this event held on Saturday 21st October are available at €12 for adults and €10 for Heritage Malta mem- bers, seniors and children from all Heritage Malta museums and sites and online, www.her- itagemalta.org. For further in- formation call on 23954524 or 23954200. Emirates launches US$15 million campaign to promote Dubai hub and inspire travel EMIRATES this week launched a US$15 million campaign to inspire travel and promote the airline's extensive network of global destinations including its home and hub, Dubai. The campaign is backed by the iconic soundtrack "Don't stop me now" by British rock band Queen, which was found in a scientific study to be the most uplifting or "feel-good" tune on the UK charts in the past 50 years. The ad spot uti- lises clever camera work that seamlessly transitions between key destinations and Emirates' onboard features, reminiscent of a visual storytelling style that show "a picture within a picture". The ad culminates in Dubai, with a soundbite on how Emirates connects the world via Dubai. Boutros Boutros, Emirates' Divisional Senior Vice Presi- dent for Corporate Communi- cations, Marketing and Brand, said: "Emirates and Dubai have always been inextricably linked. Each day, Emirates op- erates more than 500 flights that connect Dubai to the world, and the world through Dubai. Since day one, Emir- ates has proudly and actively promoted our hub. Dubai of- fers a great experience at our world-class airport, and the city has become a top global destination because it con- tinually invests to bring new attractions and supporting in- frastructure for international visitors." The campaign will run in key markets around the world starting from 15 October. It was conceptualised and script- ed in-house and shot by award winning director Vaughan Ar- nell. The "no-cuts" continuous camera transitions were sup- ported by cutting-edge CGI (computer generated imagery) work from MPC in London, the studio responsible for the Oscar winning SFX (special ef- fects) work for the Jungle Book. Emirates operates daily scheduled flights between Malta and Dubai via Larn- aca, Cyprus, on a Boeing 777- 300ER aircraft. Emirates' new US$15m ad campaign utilises clever camera work and CGI to seamlessly transition between key destinations and the airline's onboard experiences