Issue link: https://maltatoday.uberflip.com/i/911593
48 Events maltatoday SUNDAY 3 DECEMBER 2017 Wazdan's funky Flash Mob Video has gone viral MAJOR games producer Wazdan have been astonished at how their flash mob video from SiGMA has been picked up by the igam- ing industry and the wider com- munity after collaborating with Malta's Philharmonic Orchestra for a bit of tongue-in-cheek fun that disrupted the SiGMA con- ference last week. The final release of the video comes on the back of six figure viewing across Facebook, Linked- In, YouTube and the media, where the story got major coverage in Malta's national media as well as in the international iGaming me- dia. For the launch of SiGMA, one of Europe's biggest iGaming events, Wazdan staged a spec- tacular flash mob with the Malta Philharmonic Orchestra to call attention to Maltese culture for City of Culture Valletta 2018 and Wazdan's own creativity as a ma- jor casino games producer with products covering slots, table games and video poker, launch- ing the world-first real-time in- game 'Volatility Level Control'. This feature allows players to control how they win in-game and is proving highly attractive to operators. Professional dancers dressed in traditional Maltese costumes helped to make the event even more fun for the packed crowds, igaming people, businesses, gov- ernment representatives, regu- lators, affiliates and press. Wa- zdan have over 100 HTML5 casino games full of innovative, industry-first features licensed in Malta, Curacao and soon UK. These games feature an innova- tive 'Energy-Saving Mode' that reduces battery drain on devices by reducing graphics resolution so that players are able to play longer on existing battery life, a benefit not missed by operators seeking incremental revenue. More than 60 people were involved in the Wazdan flash mob choreographed to the rhythm of Maltese com- poser Charles Camilleri's "Malta Suite Waltz," and inviting the crowd to join the dance and the wider move towards European City of Culture 2018 in Malta. Ogilvy Malta Country Director Marcus Ward, who coordinated the production said: "We're obvi- ously delighted that the delegates at SiGMA not only enjoyed Wa- zdan's bit of fun, and we're even more delighted by the local and international reaction to the video, it's been shared incessantly since we live-streamed last week from SiGMA." Wazdan's popular portfolio in- cludes titles such as Magic Target Deluxe, Valhalla and Wild Guns, with new game releases of upcom- ing titles Los Muertos, Mayan Rit- ual and Captain Flynt, imminent. Jeremy Fall, Head of Marketing at Wazdan said: "We never expect- ed the level of interest and excite- ment that our collaboration with the Malta Philharmonic Orches- tra has produced. It's great that we can help put Malta into a situation like this ahead of V18 with the video going viral, it's a wonderful showcase for Maltese culture and talent. Wazdan fosters a spirit of crea- tivity in our games development platform and we're excited to col- laborate on ventures that fit with our approach." For further information or to watch the final edit of the video visit www.wazdan.com or email: dm@wazdan.com Wazdan have stunned the igaming community at SiGMA with a flash mob performance by the Malta Philharmonic Orchestra Carven L'Absolu CARVEN L'Absolu is a sensual version of the scent, composed as an in- toxicating bouquet of white flowers. Accords of Italian mandarin and ylang-ylang from Madagascar grace the top of the composition. The heart of the perfume encompasses flowers of Egyptian jasmine, tuberose and iris. The base hosts notes of Indonesian patchouli, sandal- wood and labdanum. Carven fragrances are exclusively distributed by Chemimart, tel. 21492212 Benna's #IdrinkFRESH THIS week, Malta Dairy Products Ltd (Benna) launched a new na- tional campaign I drink FRESH! with the aim of encouraging the consumption of fresh milk. The launch took place at St Monica School in Birkirkara, and featured a 2018 calendar featuring 12 Mal- tese personalities from differ- ent walks of life, such as Destiny Chukunyere, Gianni Zammit, and André Schembri, each expressing the way in which fresh milk ben- efited their lifestyle. The phrase I drink FRESH! high- lights the importance of consum- ing fresh milk as it fits perfectly into a varied and balanced diet that is essential for the enjoyment of a healthy lifestyle. No other natural food contains such a right balance of all the major nutrients required by the human body. From the early stages of life, we are taught about the benefits of milk at school and at home. Fresh milk is a rich source of several vitamins and minerals, including calcium, potas- sium, phosphorous, magnesium, iodine, vitamins B2 and B12, and a valuable source of protein. These nutrients are essential to the hu- man body and provide a range of health benefits, such as the promo- tion of healthy bones and teeth. Malta Dairy Products Ltd will be distributing the calendar I drink FRESH! for free in schools and oth- er public places in order to encour- age the consumption of fresh milk from an early age. The campaign shall expand to other personalities endorsing the campaign and will feature through the use of social media, TV, radio, billboards, street activities and other mediums. PSD2: "Financial matters made simple" for APS Bank customers IN its latest ef- fort to support financial literacy among its cus- tomers', APS Bank has published a user-friendly leaf- let about the Pay- ments Services Directive 2. The Directive will translate in a better protection for consumers in the case of financial transactions and will come into force on 13 January 2018. The document contains com- prehensive information as well as a number of Q&A's addressing customers' most common con- cerns. Free copies are available at all APS Bank branches and mini- branches. "In an ever increasing complex financial world, full of regula- tions and jargon, this initiative, to be followed by other similar ones, has the objective to make financial matters simple and re- inforce the proximity with our customers, very much in line with our values of being a com- munity bank," said Hervé Delpe- ch, APS Bank 's Head of Strategy and Marketing. Malta Public Transport to donate ticket sales to l-Istrina FOLLOWING the suc- cess of last year's event, Malta Public Transport announces that this year's edition of "B'tal- linja għall-Istrina" will be held on Saturday 9th December 2017. Through this initiative, the Company will be do- nating the full ticket price paid by the passengers for their first trip of the day when us- ing their personalised tallinja card or when buying a cash ticket on the bus. This means that people travelling by bus on the day will be helping to raise funds for charity. "Our employees have always teamed up together to raise funds for those that are in need, and this year the company will be once again encouraging passengers to travel by bus for l-Istrina," an- nounced Konrad Pulé, General Manager at Malta Public Trans- port. "L-Istrina is a national event that brings us all together to sup- port those that are in need and we are giving our passengers an opportunity to contribute to charity when taking the bus." The Malta Com- munity Chest Fund Foundation added: "we would like to thank Malta Public Transport for once again organis- ing this initiative in aid of this year's L-Istrina." The donation will be made according to the fares paid by holders of personalised tallinja cards and the number of cash tickets purchased on the bus. Passengers using the Adult, the Student and the Gozo tallinja cards pay €0.75c per trip, while holders of a Concession and a Child tallinja card pay €0.25c. All passengers may also choose to purchase cash tickets on the bus for €1.50c.