Issue link: https://maltatoday.uberflip.com/i/952911
8 MASSIMO COSTA BUSINESSES come and go, with some appearing one day and dis- appearing the next. But that isn't the case with one particular bicy- cle shop in Malta, run by the Ma- gri family for almost 130 years. Michelina Magri opened Magri Cycles in 1889 in Mosta, offering bicycle repairs and quickly gain- ing popularity with the cyclists of the day. We asked Paul Magri, Micheli- na's great-grandson, who now runs the main business, what the secret to having a family business go on for so long was. "Passion," he said, "Our family has kept up this bicycle tradition, passing it down from one genera- tion to the next." "Michelina realised bi- cycles were becoming a thing on the market, and started providing a re- pair service for the bikes which were being import- ed in Malta. She became the family's breadwinner." "Her son, Pawlinu – my grandfather – and his siblings also got involved and pushed the business forward. Unfortunately, he died young, but his wife and children kept the business go- ing." "One of his sons, my father John, eventually took over and made the running of the shop his main job, with his brother, Joe, also increasing his role. One repaired bicycles, the other im- ported them." After that, the family didn't look back, he said, with the venture surviving through two World Wars. "Once Joe decided to retire from the business, it was up to me to pick up the baton, which I did gladly as I always loved bicy- cles and was also a cyclist." "I started a new shop in Mosta, and we gradually came to where we are now – with the opening of a new shop and service centre in Iklin." "My father, now 76, still runs the shop in Mosta, the work- shop of which has remained un- touched – a testimony to times gone by." "I remember, when my dad ran the shop as a younger man, he had time to go out cycling in the afternoon, training for competi- tions. He could combine his job with doing sport. Nowadays you need to be always available to re- spond to clients and sup- pliers. Things were more relaxed before." Throughout the years there has been a shift from bicycles being associated with children, to adults now displaying a much greater in- terest in this two-wheeled means of transportation, Magri said. "We often discuss how the mar- ket has changed," he said, "In my experience, children are today more into technological gadgets than bicycles. When I was young, I remember children would often be given a bicycle for their First Holy Communion. Things are different now – they have more pressure at school and they love computers and mobile phones. "On the other hand, people in their 40s and 50s seem to have caught on to a trend of cycling as a means of keeping fit, and they buy bikes for this reason. The quantity of bikes sold has remained the same, I think, but the market has moved to middle- aged people." Magri said the fact that children have switched to doing things which do not require physical fit- ness worries him. "I enjoy seeing children who are excited to get a bike – I believe cycling helps them… even academically, as it helps their minds rest. Cycling is my medicine." Acknowledging that cycling in Malta has not caught on as a means of commuting as much as elsewhere in Europe, Magri said more respect on the roads was essential. "There needs to be more col- laboration between cyclists, driv- ers and pedestrians," he said. "Some people seem to be too ready to engage in conflict on Malta's roads. It's useless to have improved traffic systems and bi- cycle lanes if there isn't a strong- er element of consideration and courtesy. Some people enjoy driving their cars or riding their motorbikes – I enjoy cycling. But later on during the day I might be driving my car. I believe respect is key." mcosta@mediatoday.com.mt News maltatoday SUNDAY 11 MARCH 2018 Michelina Magri opened Magri Cycles in 1889, starting with bicycle repairs and becoming the family's breadwinner Above: One of the original facades of the Magri bicycle shop in Mosta Left: Paul Magri Bicycle shop has passed through four generations of Magri family, starting in late 1880s and surviving through two World Wars A 130-year-long passion for bicycles