Issue link: https://maltatoday.uberflip.com/i/1034189
21 COMMERCIAL maltatoday | SUNDAY • 30 SEPTEMBER 2018 Frank Salt Real Estate as seen through the eyes of an established sales consultant FRANK Salt Real Estate is Malta's leading, independently owned real estate agency. A re- cent MISCO survey found that Frank Salt Real Estate's strong- est personality traits are its rep- utation and reliability, its wealth of knowledge and experience, its vast range of property types on offer and its team of friendly, professional negotiators. With its 50th anniversary fast ap- proaching, the company has pioneered the real estate indus- try throughout both calm and rough waters, and it is grateful that the general public has rec- ognised its hard work and com- mitment throughout this half century. Reliability, strong ethics and integrity have not only contrib- uted to the client-facing success of Frank Salt Real Estate, but it has also ensured that the quality of talent employed and retained by the company is of the high- est standard – real estate con- sultants like Massimo Coleiro, for example. Massimo has been with the company for 15 years now. He has seen the industry change dramatically from when he started with Frank Salt Real Estate, but his loyalty to the company remains strong. "Throughout my many years at Frank Salt, I have always witnessed the company doing well. I put this down to sheer determination of always put- ting the client first, at all costs. No matter how big the company has grown, we always use the same model – honesty, integrity, knowledge, and enthusiasm. Client satisfaction is everything in our world", remarks Massi- mo, senior real estate consultant at the St Julian's branch of Frank Salt Real Estate. Massimo continues to point out that when he joined Frank Salt Real Estate in 2003, things were quite different. "Clients today have a strong feel for the market; they are constantly ex- posed to advertising on social media. They instantly know what they want and are there- fore more demanding. The buy- ing/selling game has changed its dynamic, and it is up to us consultants to adapt to the new nature of client demands." Another change witnessed by the industry in recent years is the huge demand by expats and foreign companies setting up in Malta. "When I started in real estate, we mainly dealt with lo- cal clients. Today the scenario is quite different, but I am grateful for this change because it has not only brought me and the company I work for much suc- cess, but it has also taught me to be better at my job and how to accommodate the various re- quests, cultures, needs, and per- sonalities". So what makes a company such as Frank Salt Real Estate and its consultants so success- ful for so many years, and how does it differentiate itself from its competitors? "Well, we never stop, not even for a moment. We take up new challenges with full force; we want what's best for our industry, we want to pre- serve its reputation, and we like to be recognised as 'the ethical ones'. We take pride in having a strong reputation for integrity and reliability and we won't ev- er risk losing that. As for what makes us so different, I believe that it is in the way we treat our clients; some may look at the monetary value that person may yield, we look at them as peo- ple. People with stories, needs, wants, troubles – we look at the human aspect. Clients appre- ciate that and come back to us because of it", replies Massimo candidly. It is of little wonder then, that 50 percent of the Mal- tese general public has recog- nised Frank Salt Real Estate as the real estate agency with the strongest reputation (In- dependent MISCO Survey, July 2018). The company puts huge emphasis on the train- ing and nurturing of its talent force. Seasoned consultants, such as Massimo, who serve as mentors for the upcoming generation in the industry, are true examples of how real es- tate consultants should be and behave; the prevalent ethos of Frank Salt, "Local. Experi- enced. Personal. Frank.", is the strong foundation to which the company owes its consistent success throughout the years. If you would like to have a frank, no-strings-attached chat with Massimo Coleiro, please feel free to call him on 9943 3858 or drop him an email at mcoleiro@franksalt. com.mt. If you are an aspir- ing real estate consultant, please visit the company's ca- reer page: franksalt.com.mt/ careers/. Teatru Malta, rubberbodies collective collaborate on debut documentary theatre production THIS autumn, Teatru Malta in collaboration with the rub- berbodies collective will be presenting their debut docu- mentary theatre piece of the season between 12 and 18 Oc- tober. NASSABA - Song of a Bird, written by Jimmy Grima, Joachim Robbrecht and Mi- chael Grima, closely follows a theatre director/graphic art- ist and his father who is a bird trapper, and their relationship with nature. The 75-minute long per- formance will be touring so- cial clubs and venues all over Malta and Gozo. Audiences will be taken on a nostalgic and visual journey as Jimmy follows his father back to the same fields from his child- hood; this time with the in- tention of documenting and unraveling the world, the sen- timents and the arts of his fa- ther and his peers, who have mastered the art of whistling and calling like singing birds. Bird trapping is an age-old practice that is, for the first time, being presented to au- diences in a fresh new light by leading artist, as he dis- sects the inner makings of the bird trapper and his prac- tice, through his relationship with his father and extensive research into the history of this recreation. Teatru Malta's aim through this collaboration with the rubberbodies collective is to offer spectators a unique and artistic perspective on a sub- ject that has so many more layers to it than meets the eye. NASSABA - Song of a Bird, will tour in a variety of un- orthodox locations across both islands. Please be ad- vised that seating is limited and will vary from venue to venue. To book your tickets and for more information visit teatrumalta.org.mt or call 21220255. The performance will include a nostalgic and visual journey Massimo Coleiro